Lawrenceville, 30043-8119, GA,
United States
Bio-Lab Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bio-Lab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Bio-Lab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bio-Lab has purchased the following applications: Brand Alignment Map Monitoring for Price Optimization in 2024, Microsoft 365 for Collaboration in 2018, Pathwire Mailgun for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bio-Lab is running and its propensity to invest more and deepen its relationship with Brand Alignment , Microsoft , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bio-Lab revenues, which have grown to $570.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bio-Lab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brand Alignment | Legacy | Brand Alignment Map Monitoring | Price Optimization | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Bio-Lab implemented Brand Alignment Map Monitoring as a Price Optimization application to enforce minimum advertised price across its retail eCommerce portfolio. The deployment targeted BioLab's BioGuard and SpaGuard listings with a United States operational focus, aiming to restore pricing consistency among authorized sellers on Amazon.
Brand Alignment Map Monitoring was configured to run continuous MAP monitoring and a proactive seller notification workflow, combining automated alerting with policy rule configuration and centralized compliance dashboards. Functional capabilities implemented included automated anomaly detection of advertised prices, real time seller notification triggers, and case tracking to escalate persistent noncompliance through defined seller communication workflows.
The implementation operated directly against Amazon marketplace listings for BioGuard and SpaGuard, enforcing price policies among authorized sellers and feeding monitoring signals into Brand Alignment Map Monitoring for remediation. Operational coverage was concentrated on Bio-Lab's retail and eCommerce business functions in the United States, aligning price enforcement activities with seller onboarding and channel governance.
Governance changes emphasized an automated notification and remediation cadence for sellers, embedding Brand Alignment Map Monitoring into Bio-Lab pricing policy enforcement processes. The project produced a reported 99% reduction in MAP issues within 30 days, restoring pricing consistency and supporting more sustainable seller onboarding practices.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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