Birds Eye
Bedfont Lakes Business Park, 1 New Square,
Feltham, TW14 8HA,
United Kingdom
Feltham, TW14 8HA,
United Kingdom
44 20 8918-3200
Consumer Packaged Goods
Birds Eye Technographics
Birds Eye Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birds Eye and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 992 Birds Eye employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birds Eye has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, Microsoft Power BI for Analytics and BI in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birds Eye is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birds Eye revenues, which have grown to $952.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birds Eye intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birds Eye Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Birds Eye implemented SAP S/4 HANA as the core ERP Financial platform to centralize and standardize group finance processes across its European operations. SAP S/4 HANA was positioned to provide the finance application foundation supporting general ledger, receivables and payables accounting and tax determination for multi country compliance.
The deployment covered a full FICO scope with ownership and configuration for GL, Accounts Payable, Accounts Receivable, cost center accounting, profit center accounting, COPA and COPC modules. Finance configuration work included New GL design, condition records and indirect tax determination in SD and FI, and country specific tax channels such as Portugal SAFT XML submission, Hungary e invoice automation for legal submission, and a Spain tax invoice platform for statutory reporting. The program also implemented indirect tax treatments for Brazil and Argentina and withholding tax rules for Italy, France, Germany, Portugal, Norway, Denmark and Finland.
Operational coverage used an onsite and offshore support model to deliver and support SAP S/4 HANA across Italy, France, Spain, the United Kingdom, Germany and Portugal, with the finance team owning end to end GL, AP and AR processes. The implementation included system integration testing from finance to SD billing before go live, and creation of LSMW structures to migrate master and transactional data including GL accounts, payables, receivables, asset accounting, cost centres, profit centres and inventory records. Support activities included handling S/4 HANA GL migration processes related to claims processing and open item processing, and resolving month end and period end queries.
Program governance emphasized functional design and specification artifacts, with the senior FICO application architect acting as subject matter expert to translate business requirements into SAP configuration and bespoke enhancements. Controls included test script creation for upgrades and patching, review and guidance of offshore deliverables, and support for report enhancements and conversion programs, while finance retained ownership of process changes across cross functional areas.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018 Birds Eye implemented Microsoft Power BI as part of its Analytics and BI tooling to support Supply Chain and Demand Planning functions. Microsoft Power BI was adopted to centralize reporting and provide SKU level visibility for customer operations between Birds Eye and retail partners such as Sainsbury's.
The implementation emphasized reporting and bespoke tracker capabilities, with Power BI reports used to perform forecast variance analysis, promotional performance tracking, and short term demand adjustments. Teams built dashboards that produced Day 1 sales projections at 5, 12 and 21 day intervals, maintained an in-store sales tracker for all Birds Eye SKUs, and generated weekly reports to calibrate upcoming 0 to 12 month forecasts.
Power BI was connected into operational workflows with SAP APO and Sales Planner, with reports and trackers used to update SAP APO inputs and adjust order recommendations. Operational coverage included the Customer Operations function within Supply Chain, Demand Planners, National Account Managers, Sainsbury's Supplier Analysts, depot and store inventory monitoring, and coordination with third party logistics providers when delivery slots or order switches were required.
Governance centered on ownership of the Collaborative Planning, Forecasting and Replenishment process, monthly review meetings with Demand Planners and National Account Managers, and weekly S and OP sessions with the Commercial team to escalate supply or promotional risks. The Power BI-driven reporting supported execution outcomes that included preventing over and under stocking at depots and stores and contributing to a successful range change implementation by aligning pipe fill volumes and order dates to business expectations.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Birds Eye implemented Cisco Webex Meetings. Birds Eye uses Cisco Webex Meetings as its Audio Video and Web Conferencing solution and exposes meeting access through its corporate website.
The deployment leverages browser-based join and hosted meeting capabilities provided by Cisco Webex Meetings, including audio conferencing, video sessions, screen sharing and meeting scheduling functionality. Configuration signals focus on web-embedded meeting links and session access controls to enable participants to join directly from site pages.
Operationally the implementation places web-accessible conferencing at the center of Birds Eye collaboration tooling, supporting both internal collaboration workflows and stakeholder-facing interactions initiated from the website. Governance considerations align with standard Webex controls, including centralized meeting administration, user access provisioning and meeting moderation features that are typical for Audio Video and Web Conferencing deployments.
The presence of Cisco Webex Meetings on the Birds Eye website documents a web-integrated deployment model for conferencing access, with Cisco Webex Meetings acting as the public-facing meeting layer for online sessions.
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2012 | 2012 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
|
2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Campaign Management | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Birds Eye
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Birds Eye Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Birds Eye Technographics
Birds Eye is a Consumer Packaged Goods organization based in United Kingdom,
with around 992 employees and annual revenues of $952.0 million.
Birds Eye operates a diverse technology stack with applications such as
SAP S/4 HANA, Microsoft Power BI and Cisco Webex Meetings,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Birds Eye has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Cisco Systems.
Birds Eye recently adopted applications including
CodeTwo Email Signatures in 2021, Salesforce Sales Cloud in 2021 and Salesforce Marketing Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birds Eye’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birds Eye’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birds Eye technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.