Birkenstock
Burg Ockenfels,
Linz am Rhein, 53545,
Germany
Linz am Rhein, 53545,
Germany
49 2683 9359 0
Consumer Packaged Goods
Birkenstock Technographics
Birkenstock Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birkenstock and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Birkenstock employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birkenstock has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, SAP SuccessFactors Employee Central Global Benefits for Benefits Administration in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birkenstock is running and its propensity to invest more and deepen its relationship with SAP , Block (ex Square, Inc) , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birkenstock revenues, which have grown to $720.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birkenstock intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birkenstock Tech Stack and Enterprise Applications
Birkenstock ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP Business One | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Birkenstock migrated from SAP Business One to SAP ERP ECC 6.0 as its ERP Financial platform. The German rollout completed most tasks and various SAP modules are now supporting reorganized processes in Germany, addressing the high number of product combinations from sizes and colors and seasonal regional fluctuations.
SAP ERP ECC 6.0 was configured to provide core financial accounting and controlling capabilities alongside materials management, sales and distribution, production planning and warehouse management modules. The configuration aligned procure to pay, order to cash and manufacturing workflows to the companys product complexity and seasonal demand patterns.
The implementation is integrated with the fully automated central warehouse Vettelschoß and production systems, supporting operations that dispatch up to 80,000 boxes per day. Operational coverage initially centers on production, operations, warehouse and finance in Germany, with a planned roll out to Birkenstocks foreign companies as the next phase.
Governance centered on stabilizing production and operations before international rollout, creating a standardized set of processes and system configurations for replication. The project has laid the foundations for the manufacturers next level of technical innovation, and as Waliuollah Ali, Head of the Consumer Products Industry segment at itelligence, stated, "With its SAP implementation, Birkenstock has reached the next level of technical innovation and is optimally prepared for all future requirements."
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Payment Processing | ERP |
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2020 | 2020 |
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Birkenstock HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central Global Benefits | Benefits Administration | HCM | n/a | 2016 | 2016 |
In 2016, Birkenstock implemented SAP SuccessFactors Employee Central Global Benefits to establish a centralized platform for benefits administration across its HR Corporate functions. The deployment targeted benefits configuration and operational processing for Birkenstock Europe GmbH, with visible operational support in the Cologne HR Corporate department and applicability to the companys German locations where benefits are administered.
The SAP SuccessFactors Employee Central Global Benefits implementation focused on core Benefits Administration capabilities, including master and transaction data maintenance, benefits enrollment and eligibility configuration, and ad hoc reporting. Configuration work included cataloging benefit plans, defining eligibility rules and maintaining employee benefit transaction records, with routine report generation as part of standard operating procedures.
Integrations connected the SuccessFactors Employee Central Global Benefits instance with Birkenstocks SAP ERP based HR system to align master data and support payroll-related workflows, reflecting the existing use of both SAP ERP and SuccessFactors in HR operations. Operational coverage emphasized HR and payroll adjacent functions, with day to day administration and report requests handled by the HR Corporate Group Benefits team in Cologne, including participation from working student roles to support processing and data maintenance.
Governance centered on centralized benefits data stewardship inside HR Corporate, standardizing workflows for benefits processing and report creation, and embedding the application into ongoing HR projects and operational routines. The implementation narrative underscores Birkenstocks use of SAP SuccessFactors Employee Central Global Benefits for Benefits Administration, institutionalizing benefits data governance and operationalizing benefits enrollment and reporting across its HR organization.
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Core HR | HCM |
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2015 | 2015 |
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Offboarding | HCM |
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2016 | 2016 |
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Onboarding | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Birkenstock Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Birkenstock implemented Cisco Webex Meetings for Audio Video and Web Conferencing on its corporate website to provide browser-based meeting access for external and internal stakeholders. Cisco Webex Meetings is deployed as the primary audio, video, and web conferencing layer integrated into customer-facing pages, enabling live presentations and direct engagement without requiring a separate client for participants.
The implementation leverages standard Audio Video and Web Conferencing capabilities such as scheduled meetings, HD video and audio, screen sharing, in-meeting recording, and participant management. Configuration work focused on embedding Webex Meetings widgets and meeting join flows into the site, aligning session controls and media negotiation to browser-based access patterns common to web conferencing deployments.
Operational coverage centers on corporate communications and customer engagement functions, with usage visible on the public website for sales demonstrations and partner interactions while also supporting internal collaboration needs. Governance emphasizes centralized meeting administration, role based access and meeting policy controls to manage participant permissions and meeting settings across the organization.
Cisco Webex Meetings is referred to by name in the deployment, and the implementation positions Birkenstock to unify web hosted conferencing workflows under a single Audio Video and Web Conferencing platform, simplifying the online meeting experience for external visitors and internal users alike.
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Birkenstock eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Birkenstock CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Birkenstock ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Birkenstock TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Birkenstock IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Birkenstock
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Birkenstock Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birkenstock IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birkenstock digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Birkenstock Technographics
Birkenstock is a Consumer Packaged Goods organization based in Germany,
with around 5500 employees and annual revenues of $720.0 million.
Birkenstock operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Employee Central Global Benefits and Cisco Webex Meetings,
covering areas like ERP Financial, Benefits Administration and Audio Video and Web Conferencing.
Birkenstock has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cisco Systems.
Birkenstock recently adopted applications including
FreshDesk Customer Support in 2022, Salesforce Sales Cloud in 2021 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birkenstock’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birkenstock’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birkenstock technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.