Birla Carbon, an Aditya Birla Group Company
Sudam Kalu Ahire Marg, Hanuman Nagar, Worli,
Mumbai, 400030,
India
Mumbai, 400030,
India
91 22 6652 5000
Manufacturing
Birla Carbon, an Aditya Birla Group Company Technographics
Birla Carbon, an Aditya Birla Group Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birla Carbon, an Aditya Birla Group Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Birla Carbon, an Aditya Birla Group Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birla Carbon, an Aditya Birla Group Company has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2018, Blue Yonder Sales and Operations Planning (ex JDA Sales and Operations Planning) for S&OP in 2023, 6sense Account Engagement Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birla Carbon, an Aditya Birla Group Company is running and its propensity to invest more and deepen its relationship with Adobe Systems , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birla Carbon, an Aditya Birla Group Company revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birla Carbon, an Aditya Birla Group Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birla Carbon, an Aditya Birla Group Company Tech Stack and Enterprise Applications
Birla Carbon, an Aditya Birla Group Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Birla Carbon implemented Adobe Connect to provide enterprise web conferencing capabilities. The Adobe Connect deployment is surfaced on the Birla Carbon corporate website and addresses Audio Video and Web Conferencing requirements for external events and internal collaboration.
The implementation leverages Adobe Connect core capabilities including virtual meeting rooms, persistent webinar spaces, screen and content sharing, VoIP audio, session recording and playback, and audience engagement tools such as polls and Q and A. Configuration emphasizes browser based access and content publishing for recorded sessions through the corporate web presence.
Operational scope spans corporate communications, marketing webinar programs, and learning and development activities, with sessions made available through the public website for external participants as well as authenticated access for employees. The Adobe Connect application supports structured event scheduling, participant management and on demand playback published on the website.
Administration uses the Adobe Connect management console to provision meeting rooms, manage user roles and controls, and enforce content governance and recording retention practices. Governance and workflow changes focus on centralizing meeting provisioning and standardizing webinar production processes across the organization.
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
Birla Carbon, an Aditya Birla Group Company SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | Blue Yonder Sales and Operations Planning (ex JDA Sales and Operations Planning) | S&OP | SCM | Ernst & Young | 2023 | 2023 |
In 2023, Birla Carbon implemented Blue Yonder Sales and Operations Planning (ex JDA Sales and Operations Planning) as its S&OP solution, deploying the Blue Yonder Luminate Platform to standardize planning processes across its operations. The program was delivered through 2023 with Ernst & Young acting as the transformation partner, and the implementation was positioned to establish a single, effective S&OP process across sites where Birla Carbon operates.
The Blue Yonder Sales and Operations Planning implementation centralized demand forecasting and supply planning capabilities, embedding demand forecasting directly into operations planning workflows. Functional modules and capabilities configured included demand forecasting, supply planning orchestration, scenario planning, and real time insights for operational decision making, with tooling aligned to typical S&OP workflows such as consensus planning and integrated supply response.
Integrations focused on linking demand signals into the operations planning layer to create continuous visibility across the supply chain, enabling cross functional coordination between supply chain, manufacturing operations, and commercial teams. The deployment targeted operational coverage across Birla Carbon production and customer fulfillment processes, using the Luminate Platform to provide consolidated visibility and support agile responses to customer needs.
Governance and process changes established a standardized S&OP cadence and decision rights to improve planning consistency, with EY supporting change management and rollout activities. Outcomes cited include real time insights to enable more agile decisions, improved end to end visibility, realization of KPI improvements, and an enhanced customer experience while reinforcing operational priorities such as safety, environmental compliance, and sustainability.
|
Birla Carbon, an Aditya Birla Group Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Birla Carbon implemented 6sense Account Engagement Platform on its website. The deployment positions 6sense Account Engagement Platform as the company’s Account Based Marketing solution to instrument public web pages for account identification and to capture intent and engagement signals from corporate site traffic. The implementation emphasizes account-level telemetry to enable account scoring and audience segmentation for GTM teams rather than reliance on individual-level identifiers.
Functionally the rollout uses standard Account Based Marketing capabilities including web tagging for account identification, intent signal aggregation, account scoring and segmentation, and activation controls for campaign orchestration and personalization. Operational coverage is centered on marketing and demand generation workflows with outputs structured to feed sales engagement and campaign targeting processes. Governance is organized around centralized configuration of account scoring rules and audience definitions to align marketing operations and sales priorities using data captured from the Birla Carbon website.
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Birla Carbon, an Aditya Birla Group Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Birla Carbon, an Aditya Birla Group Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Birla Carbon, an Aditya Birla Group Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birla Carbon, an Aditya Birla Group Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birla Carbon, an Aditya Birla Group Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Birla Carbon, an Aditya Birla Group Company Technographics
Birla Carbon, an Aditya Birla Group Company is a Manufacturing organization based in India,
with around 6500 employees and annual revenues of $1.20 billion.
Birla Carbon, an Aditya Birla Group Company operates a diverse technology stack with applications such as
Adobe Connect, Blue Yonder Sales and Operations Planning (ex JDA Sales and Operations Planning) and 6sense Account Engagement Platform,
covering areas like Audio Video and Web Conferencing, S&OP and Account Based Marketing.
Birla Carbon, an Aditya Birla Group Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Blue Yonder and 6sense.
Birla Carbon, an Aditya Birla Group Company recently adopted applications including
Blue Yonder Sales and Operations Planning (ex JDA Sales and Operations Planning) in 2023, 6sense Account Engagement Platform in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birla Carbon, an Aditya Birla Group Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birla Carbon, an Aditya Birla Group Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birla Carbon, an Aditya Birla Group Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.