Birmingham, B26 3QJ,
United Kingdom
Birmingham Airport Technographics
Birmingham Airport Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birmingham Airport and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 786 Birmingham Airport employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birmingham Airport has purchased the following applications: Eploy Applicant Tracking System for Applicant Tracking System, Candidate Relationship Management in 2021, Hotjar for Customer Experience in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birmingham Airport is running and its propensity to invest more and deepen its relationship with Eploy , MHR (formerly MidlandHR) , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birmingham Airport revenues, which have grown to $296.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birmingham Airport intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birmingham Airport Tech Stack and Enterprise Applications
Birmingham Airport HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eploy | Legacy | Eploy Applicant Tracking System | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2021 | 2021 |
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Core HR | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2021 | 2021 |
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Birmingham Airport CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Birmingham Airport implemented Hotjar on its public website. The deployment supported the airport's Customer Experience agenda by instrumenting behavioral analytics across passenger-facing pages to observe navigation, content engagement, and form interactions. The scope emphasized digital and marketing teams responsible for online passenger information, retail and parking journeys.
Hotjar was configured to capture heatmaps, session recordings, form analysis and on-page feedback widgets, using those Hotjar modules to surface usability patterns and friction points on booking and information flows. The implementation centered on client-side instrumentation and sampling controls, with governance processes to manage data capture and consent consistent with web privacy expectations. Outputs from Hotjar were used to inform product and site experience prioritization across web operations and marketing workflows.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Birmingham Airport IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Birmingham Airport implemented Microsoft Azure Cloud Services to support its public website and digital customer channels. The deployment is classified as Application Hosting and Computing Services and centralizes web application hosting and core compute resources that underpin the airport's online operations.
The implementation leverages platform and infrastructure capabilities within Microsoft Azure Cloud Services, including managed compute, scalable web app hosting, object storage for media assets, and content delivery integration consistent with Application Hosting and Computing Services. Configuration work emphasized separate environments for production and development, automated deployment pipelines for web application tiers, and managed identity and monitoring to maintain operational continuity for the website.
Operational ownership is assigned to the airport IT and digital teams, and the Microsoft Azure Cloud Services environment is integrated directly with the corporate website and existing content management workflows. Governance and process changes introduced centralized provisioning workflows, role based access controls, and monitoring and alerting processes to govern deployments and operational support.
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Birmingham Airport Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Workplace & Communications MSP, Security MSP | Managed Services Provider (MSP) |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at Birmingham Airport
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Birmingham Airport Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||