Lethbridge, T1H 6Z4, AB,
Canada
BlackBridge Technographics
BlackBridge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BlackBridge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 BlackBridge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlackBridge has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Oracle NetSuite CRM for CRM in 2008, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlackBridge is running and its propensity to invest more and deepen its relationship with Cisco Systems , Google , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlackBridge revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlackBridge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BlackBridge Tech Stack and Enterprise Applications
BlackBridge Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, BlackBridge implemented Cisco Webex Meetings to provide cloud-based conferencing across the organization. Cisco Webex Meetings, in the Audio Video and Web Conferencing category, was embedded into their public website to surface meeting scheduling and join flows for external partners and customers. The deployment used Cisco Systems cloud-hosted meeting services and centralized administrative controls for user provisioning and meeting policy management.
Functional capabilities configured included scheduled and ad hoc video meetings, screen sharing, recording, and participant management, aligning with standard Audio Video and Web Conferencing workflows. Operational scope covered collaboration for marketing, sales, and customer support teams across BlackBridge Canada operations, with IT governing access, meeting templates, and usage policies. The implementation emphasized web-based join flows integrated on the company website to enable external stakeholder engagement through Cisco Webex Meetings.
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Collaboration | Collaboration |
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2018 | 2018 |
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BlackBridge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2008 | 2008 |
In 2008, BlackBridge implemented Oracle NetSuite CRM to centralize customer and sales operations. Oracle NetSuite CRM was adopted as the company CRM to support sales, marketing, and customer service business functions for the Canada-based consumer packaged goods organization.
Configuration focused on core CRM capabilities, including lead and opportunity management, account and contact management, activity and pipeline tracking, case management for customer service, and reporting dashboards. The implementation used cloud-native configuration patterns consistent with Oracle NetSuite CRM, with role-based access controls and workflow automation to enforce sales stages and campaign segmentation.
Rollout and governance centered on standardizing the customer data model and pipeline governance across sales, marketing, and service teams. Change control and training processes were instituted to manage ongoing configuration, user permissions, and operational workflows, aligning CRM process ownership with business reporting and operational accountability.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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BlackBridge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, BlackBridge deployed Amazon EC2 to host its public website, categorizing the work under Application Hosting and Computing Services. Amazon EC2 became the primary compute layer for site-facing application and web server processes.
The implementation used image-based provisioning and instance lifecycle management to deliver consistent builds and automated deployments, aligning with common Application Hosting and Computing Services functional patterns. Configuration management and scripted provisioning were applied to orchestrate instance creation, scaling policies were defined to handle variable web traffic, and health check based instance replacement was used to maintain service availability.
Operational coverage centered on the corporate website and the digital operations team, with Amazon EC2 supporting customer-facing web delivery and the teams responsible for content and site reliability. The deployment emphasized virtual server orchestration, runtime environment standardization, and role-based access controls for infrastructure ownership.
Governance was implemented through standardized provisioning workflows, patch and image update processes, and monitoring handoffs to web operations, embedding compute governance into existing IT processes. Amazon EC2 is referenced as the application name and the deployment reflects BlackBridge Application Hosting and Computing Services usage for web infrastructure.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BlackBridge
| First Name | Last Name | Title | Function | Department | Phone | |
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SVP - Finance | VP | Finance | |
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CTO | CXO | Finance | |
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Senior Director Sales, Networks | Director | Sales | |
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Apps Being Evaluated by BlackBridge Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||