Blue Group
Appleton Thorn Trading Estate,
Warrington, WA4 4SN,
United Kingdom
Warrington, WA4 4SN,
United Kingdom
44 34 5130-0669
Manufacturing
Blue Group Technographics
Blue Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Blue Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Group has purchased the following applications: SAP Business One for ERP Financial in 2020, SYSPRO Requirements Planning for Inventory Management in 2019, Hubspot Marketing Automation for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Group is running and its propensity to invest more and deepen its relationship with SAP , SYSPRO , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Group revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blue Group Tech Stack and Enterprise Applications
Blue Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Blue Group implemented SAP Business One. SAP Business One was deployed as an ERP Financial application to collate group data and centralize financial and management reporting for the United Kingdom based manufacturing and OEM waste handling equipment business.
The implementation emphasized financial management and consolidated reporting capabilities within SAP Business One, configuring centralized ledgers, management reporting templates, and real-time transactional visibility to support group-level decision making. Data consolidation and reporting automation were primary functional focuses, delivering instant and accurate access to financial data at a click.
Deployment covered the whole group, integrating disparate unit-level datasets into a unified SAP Business One environment and extending operational coverage to finance and management reporting processes. Governance practices were adjusted to standardize reporting rules and centralize data ownership across business units, with the system serving as the single source for consolidated financial information.
As reported, SAP Business One helped Blue Group dramatically improve reporting and seamlessly integrate the whole group, saving time and money thanks to instant and accurate data at a click of a button.
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Blue Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SYSPRO | Legacy | SYSPRO Requirements Planning | Inventory Management | SCM | n/a | 2019 | 2019 |
In 2019, Blue Group implemented SYSPRO Requirements Planning to support Inventory Management at its Wellington manufacturing site. The deployment targeted materials requirements planning and procurement controls for a 120 employee bed and upholstery manufacturer working with textiles, coated and fire retardant fabrics, and printing and labelling suppliers.
SYSPRO Requirements Planning was configured to manage core Inventory Management capabilities including MRP run scheduling, demand planning and forecasting, purchase order generation, stock level maintenance and inventory valuation reporting. Configuration emphasized control points such as minimum stock level calculations, automated reorder suggestions, and approval gating that required the Senior Buyer to instruct and sign off orders placed by the purchasing administrator.
Operational coverage included procurement, production planning, warehousing and finance workflows, with the system used to track orders into the production process and to monitor supplier delivery performance. Functional workflows implemented in SYSPRO Requirements Planning supported RFQ creation and management, supplier trials for new product development, non conformance handling with suppliers and daily, weekly and monthly reporting for the Group Head of Procurement.
Governance and process changes reinforced centralized purchasing oversight, with an approval hierarchy that placed the Senior Buyer as line manager to the purchasing administrator and established escalation paths for supply issues. The rollout embedded structured reporting cadence and sign off procedures to maintain inventory costs, stock turns and to manage obsolescence in line with manufacturing demand planning.
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Blue Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022 Blue Group implemented Hubspot Marketing Automation to centralize website-based lead capture and campaign orchestration. The deployment uses Hubspot Marketing Automation as a cloud SaaS instance embedded on the company website, instrumenting forms and tracking scripts to consolidate inbound contacts and behavior data. Implementation scope prioritized the Marketing department, extending operational handoff to Sales for lead qualification, and focused on core Marketing Automation functions including email marketing, landing pages, form-driven capture, contact segmentation, and automated nurture workflows. This configuration positions Hubspot Marketing Automation as the primary system for managing the lead lifecycle and campaign orchestration within the Marketing Automation category.
Configuration emphasized standard functional modules of Hubspot Marketing Automation, specifically reusable email templates, workflow automation for sequence management, list segmentation for targeted campaigns, and analytics dashboards for campaign monitoring. The explicit integration with the public website routes captured form submissions and behavioral signals directly into the application contact database, enabling behavioral lists and triggered workflows. Governance work included defining role-based access for marketing users, establishing campaign ownership and content calendar processes, and formalizing lead handoff procedures to Sales to support operational consistency. Documentation and centralized configuration of templates and workflows were used to streamline campaign setup and maintain governance over marketing operations.
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Blue Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
IT Service Management | ITSM |
|
2021 | 2021 |
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Blue Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
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|
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Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Blue Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
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|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Blue Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Blue Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blue Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blue Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Blue Group Technographics
Blue Group is a Manufacturing organization based in United Kingdom,
with around 120 employees and annual revenues of $40.0 million.
Blue Group operates a diverse technology stack with applications such as
SAP Business One, SYSPRO Requirements Planning and Hubspot Marketing Automation,
covering areas like ERP Financial, Inventory Management and Marketing Automation.
Blue Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, SYSPRO and HubSpot.
Blue Group recently adopted applications including
Hubspot Marketing Automation in 2022, Freshservice in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blue Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blue Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blue Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.