Bluechip Infotech Technographics
Bluechip Infotech Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bluechip Infotech and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Bluechip Infotech employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bluechip Infotech has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2017, Microsoft 365 for Collaboration in 2019, WooCommerce for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bluechip Infotech is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , GfK or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bluechip Infotech revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bluechip Infotech intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bluechip Infotech Tech Stack and Enterprise Applications
Bluechip Infotech ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Bluechip Infotech implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform to centralize finance and logistics business functions. The deployment served a 100 person retail organization headquartered in Silverwater NSW and included application-level development work to connect transactional finance, inventory management and the company website.
Implementation work focused on configuring core ERP Financial modules and related distribution workflows, with customizations and extensions developed using .Net and Dynamics 365 for Finance and Operations application tooling. Development responsibilities explicitly included designing and developing Dynamics AX customizations, preparing conversion logic, coding and testing programs, and producing system and programming documentation.
Integration and operational coverage emphasized system implementation and integration plans to link Microsoft Dynamics 365 for Finance and Operations to the company website and operational systems, while ongoing technical and functional support covered Microsoft Dynamics AX 2009 and future versions administration. Operational scope included finance, logistics and web operations, with process mapping and problem resolution embedded in the support model.
Governance and rollout controls required approval of system documentation, adherence to coding and testing practices, and user training for conversion and implementation. The internal development and support team was tasked with security configuration, testing, training and maintaining functional alignment between Microsoft Dynamics 365 for Finance and Operations and existing AX investments.
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Bluechip Infotech Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Bluechip Infotech implemented Microsoft 365 to support Collaboration across its retail operations. Public references on the Bluechip Infotech website indicate Microsoft 365 is in use as the organisation wide collaboration suite.
Deployment centered on core Microsoft 365 services including Exchange Online for email, SharePoint Online for document libraries and intranet content, Microsoft Teams for chat and meetings, and OneDrive for file sync. Configuration included tenant provisioning, license assignment, mailbox configuration, and SharePoint site architecture designed to support retail workflows and internal communications.
Operational coverage targeted company wide collaboration across back office and store support functions, with Microsoft 365 affecting email, team collaboration, document management, and meeting workflows. Governance emphasis is on tenant administration, identity and access management, and data governance policies such as retention and data loss prevention to align collaboration controls with retail compliance needs.
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Bluechip Infotech eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Bluechip Infotech deployed WooCommerce on its public website as its eCommerce platform. The Australia-based retailer with approximately 100 employees uses WooCommerce to host its online storefront on WordPress and to orchestrate product merchandising and direct online sales channels.
The implementation centers on core WooCommerce modules including product catalog management, shopping cart and checkout workflows, order management, inventory controls, tax configuration, shipping rule setup, and coupon or promotion management. WooCommerce is configured through the WordPress administration interface and extended with plugins and the WooCommerce REST API and webhooks to support front-end theming, catalog synchronization, and automated order status changes.
Operational ownership sits with e-commerce, sales and marketing teams for catalog and promotion management, and with operations for order fulfillment and shipping configuration. Governance uses WordPress admin roles and WooCommerce order workflows to control product publishing, pricing changes, and fulfillment state transitions. The deployment is executed directly on the company website and positions WooCommerce as the primary platform for Bluechip Infotech eCommerce activities.
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Product Information Management | eCommerce |
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2021 | 2021 |
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Bluechip Infotech CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2017 | 2017 |
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Bluechip Infotech SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2019 | 2019 |
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Bluechip Infotech IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bluechip Infotech
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bluechip Infotech Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-02 | Bluechip Infotech | Evaluated | SAP | SAP Analytics Cloud | Analytics and BI | Analytics and BI |
| 2025-08-22 | Bluechip Infotech | Evaluated | DigitalOcean | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS |
| 2025-08-22 | Bluechip Infotech | Evaluated | Algolia | Algolia Search | Application, Web and Enterprise Search | Content Management |
| 2025-08-22 | Bluechip Infotech | Evaluated |
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Chatbots and Conversational AI | AI-Powered Application |