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United States
Bluehost Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bluehost and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Bluehost employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bluehost has purchased the following applications: Automattic Akismet for ML and Data Science Platforms in 2019, Motivosity Communications for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bluehost is running and its propensity to invest more and deepen its relationship with Automattic , Motivosity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bluehost revenues, which have grown to $158.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bluehost intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Akismet | ML and Data Science Platforms | AI Development | n/a | 2019 | 2019 |
In 2019, Bluehost implemented Automattic Akismet within its hosting security stack, classifying the deployment under ML and Data Science Platforms for automated spam detection on WordPress sites. Automattic Akismet was adopted to provide automated comment and form spam filtering for Bluehost Cloud customers in the United States while remaining available to global customers. The implementation targets WordPress moderation and website security workflows, embedding machine learning based spam scoring into site content processing to support hosting and support teams.
Automattic Akismet is provisioned through Bluehost's Jetpack Security offering and is bundled with backups and malware scanning services, so spam protection is delivered as part of a consolidated security suite. Functionally the deployment covers comment moderation, form submission filtering, and automated spam classification integrated into the WordPress content pipeline, reducing manual moderation requirements for site administrators. Operational scope is focused on Bluehost Cloud hosting environments, with Akismet delivered as the Automattic anti spam component within the Jetpack Security bundle.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Motivosity | Legacy | Motivosity Communications | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Bluehost implemented Motivosity Communications as a Collaboration solution to anchor HR led employee engagement and internal communications to corporate values across its United States workforce. The deployment was positioned under HR ownership to standardize recognition practices and to make value alignment part of routine employee interactions.
Motivosity Communications was configured to surface peer to peer and manager to employee recognition within onboarding workflows and to formalize awards administration, embedding appreciations into core HR processes. Functional capabilities emphasized in the implementation include employee recognition, onboarding integration, awards workflow support, and internal communications broadcasting to reinforce corporate values and public acknowledgements.
Rollout and governance focused on broad user adoption within the US employee base, with the case study reporting over 90 percent regular usage and roughly 31,000 appreciations recorded, demonstrating extensive engagement with the Motivosity Communications platform. Communications usage is evidenced by descriptions of public recognitions being broadcast internally and through other company channels, and HR governance was adapted to incorporate recognition into onboarding and formal awards processes.
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