BlueLine Rental
8401 New Trails Drive,
The Woodlands, 77381, TX,
United States
The Woodlands, 77381, TX,
United States
866-610-2583
Construction and Real Estate
BlueLine Rental Technographics
BlueLine Rental Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BlueLine Rental and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 BlueLine Rental employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlueLine Rental has purchased the following applications: SAP Concur Expense for Expense Management in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Salesforce Pardot for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlueLine Rental is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlueLine Rental revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlueLine Rental intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BlueLine Rental Tech Stack and Enterprise Applications
BlueLine Rental ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2012 | 2012 |
In 2012, BlueLine Rental implemented SAP Concur Expense as the enterprise Expense Management platform to centralize executive travel and expense workflows. The SAP Concur Expense deployment served as the core Expense Management solution for the executive office, supporting heavy calendar management for two vice presidents and extensive domestic and international travel reservations.
Configuration focused on expense reporting and travel booking capabilities within SAP Concur Expense, with configured approval workflows that allowed administrative staff to prepare and submit expense reports and to perform monthly statement reconciliation in Concur. Finance and administrative users ran ad hoc and routine reports, frequently exporting data for further analysis using advanced Excel features, and maintained reconciliation cadence against issued statements.
Operational coverage included coordination and management of logistics for onsite and offsite meetings and events for executive stakeholders, covering AV, catering, printed handout materials, hotel bookings, and air travel, in addition to day to day office operations and coordinated project deliveries. Business functions impacted by the SAP Concur Expense deployment included executive assistants, operations and events teams, project coordinators, and finance staff responsible for expense processing and reconciliation.
Governance emphasized monthly statement reconciliation and established workflows for expense submission and approval inside SAP Concur Expense, with administrative teams also handling onboarding tasks such as obtaining system credentials and equipment for new hires as part of the operational support model. The implementation positioned SAP Concur Expense as BlueLine Rental SAP Concur Expense Expense Management for executive travel, expense reporting, and related office operations.
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BlueLine Rental Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, BlueLine Rental deployed Cisco Webex Meetings on its corporate website. Cisco Webex Meetings, an Audio Video and Web Conferencing application, is exposed via the public site to provide direct browser-based meeting access for external and internal collaborators.
The implementation leverages core Audio Video and Web Conferencing capabilities including browser audio and video, screen sharing, meeting controls for moderators, and standard join flows embedded into web pages. Configuration focused on embedding meeting join flows and presenting site-facing meeting entry points, while aligning session controls to BlueLine Rental's customer engagement and remote collaboration needs.
Operational governance was established to manage access controls, meeting moderation, and user provisioning workflows through IT and communications stakeholders. The BlueLine Rental Cisco Webex Meetings deployment centers on web-delivered conferencing and collaboration, connecting the company website to Cisco's conferencing capabilities for scheduled and ad-hoc web meetings.
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Collaboration | Collaboration |
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2015 | 2015 |
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BlueLine Rental CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, BlueLine Rental implemented Salesforce Pardot as its Marketing Automation solution and instrumented the application on their public website. Salesforce Pardot was deployed to capture web prospect activity, enable automated nurture tracks, and manage lead capture across digital channels, positioning Marketing Automation as the central system for inbound demand workflows.
The deployment leveraged core Salesforce Pardot capabilities including tracking code for visitor identification, form handlers and landing pages for lead capture, email automation and engagement programs for nurture sequencing, and dynamic segmentation for audience targeting. Configuration focused on prospect lifecycle orchestration, automation rules to route and prioritize leads, and scoring and grading frameworks to qualify inbound inquiries.
Operational coverage centered on the marketing organization with direct alignment to digital marketing and demand generation functions, using the website as the primary acquisition channel. Implementation included instrumentation on site pages and forms to feed prospect records into Salesforce Pardot and trigger engagement programs, supporting campaign-driven inbound lead flows for marketing and sales-facing qualification processes.
Governance emphasized standardized campaign naming, scoring governance for consistent lead qualification, consent and compliance controls for email communications, and iterative testing of email and landing page assets. Ongoing marketing operations ownership enabled centralized management of Pardot assets and automated workflows, while analytics and engagement data from Salesforce Pardot informed segmentation and campaign refinement.
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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BlueLine Rental IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at BlueLine Rental
| First Name | Last Name | Title | Function | Department | Phone | |
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Director - Sales Training | Director | Sales | |
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Director Of Business Development | Director | Finance | |
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Director, Sales Effectiveness | Director | Sales | |
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Chief Financial Officer | CXO | Finance | |
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Vice President of Operations | VP | Operations | |
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Vice President of Operations | VP | Operations | |
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CEO | CXO | Finance | |
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Vice President of Human Resources | VP | HR | |
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Director of Human Resources | Director | HR | |
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Compensation, Benefits & HRIS Manager | Manager | HR | |
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Apps Being Evaluated by BlueLine Rental Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BlueLine Rental IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BlueLine Rental digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD BlueLine Rental Technographics
BlueLine Rental is a Construction and Real Estate organization based in United States,
with around 2500 employees and annual revenues of $900.0 million.
BlueLine Rental operates a diverse technology stack with applications such as
SAP Concur Expense, Cisco Webex Meetings and Salesforce Pardot,
covering areas like Expense Management, Audio Video and Web Conferencing and Marketing Automation.
BlueLine Rental has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cisco Systems and Salesforce.
BlueLine Rental recently adopted applications including
GoDaddy in 2019, Cisco Webex Meetings in 2018 and Salesforce Pardot in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BlueLine Rental’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BlueLine Rental’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BlueLine Rental technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.