Waltham, 2453, MA,
United States
BlueSnap Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BlueSnap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 BlueSnap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlueSnap has purchased the following applications: MineralTree Invoice-to-Pay for AP Automation in 2014, Microsoft 365 for Collaboration in 2015, Hubspot CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlueSnap is running and its propensity to invest more and deepen its relationship with MineralTree , Oracle , BlueSnap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlueSnap revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlueSnap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| MineralTree | Legacy | MineralTree Invoice-to-Pay | AP Automation | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, BlueSnap implemented MineralTree Invoice-to-Pay as its AP Automation solution to move away from manual, paper-based check processing and to enable mobile approval capabilities for a distributed leadership team. BlueSnap pursued MineralTree Invoice-to-Pay to align its accounts payable with the company mission of applying advanced technology to improve operational efficiency.
MineralTree Invoice-to-Pay was deployed as a web-based invoice-to-pay and payment automation system, with functional emphasis on invoice capture and routing, electronic payment initiation, automated approval workflows, mobile approvals for traveling approvers, and built-in fraud protection. Configuration prioritized a clean, intuitive user interface to reduce training needs and to provide a single view of invoices for principals and department heads.
Integration with NetSuite was a key architectural requirement, implemented to eliminate duplicate data entry and to synchronize AP ledger entries and payment records between the ERP and the AP Automation layer. Operational coverage focused on the finance and accounts payable function, supporting a bicoastal accounting organization with staff in Massachusetts and California and enabling approvals while personnel are working remotely or internationally.
Governance and process changes centralized invoice visibility, introduced monitoring of review times, and moved approval workflows to web and mobile channels to streamline vendor payments. As documented, MineralTree Invoice-to-Pay processed more than 100 invoices a month with total monthly payouts exceeding $500,000, delivered time savings for the CFO and accounting team, and provided protection from fraud, positioning the company to scale AP operations as invoice volume grows.
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, BlueSnap implemented Microsoft 365 to establish enterprise Collaboration capabilities for the company operating in Banking and Financial Services. The deployment centered on cloud-hosted Microsoft 365 services to provide corporate email, document collaboration, and team messaging across the organization.
Microsoft 365 was configured to deliver Office 365 Mail for external-facing email use on the company website and to provide internal collaboration modules including email, shared document libraries, cloud file storage, and group collaboration tools. The implementation emphasized standard Collaboration functionality such as centralized mailbox hosting, team workspaces for cross-functional projects, and cloud-based file synchronization for distributed teams.
Operational coverage included corporate functions across IT, sales, finance, and customer support, with Microsoft 365 serving as the primary Collaboration platform for staff communications and document workflows. The Office 365 Mail presence on the website indicates integration of corporate email services with public-facing contact points, consolidating inbound message routing through the Microsoft 365 tenant.
Governance and administration relied on centralized tenant controls and role-based administrative policies to manage user provisioning, mailbox configuration, and collaboration permissions. Configuration focused on enforceable compliance and access controls appropriate for a financial services firm, with phased rollout and administrative governance to sustain ongoing Collaboration operations under the Microsoft 365 environment.
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, BlueSnap implemented Hubspot CRM. The deployment included Hubspot Lead Flows on the BlueSnap website to capture inbound leads and feed them into the CRM.
Hubspot CRM was configured to support core CRM capabilities including contact and company records, lead capture, deal pipeline management, and marketing automation workflows. Configuration emphasized lead routing, lifecycle stage automation, and sales sequence triggers to align marketing generated inquiries with qualification workflows.
Hubspot Lead Flows integration captured website form submissions and pushed them into Hubspot CRM while preserving source metadata for campaign attribution and automated assignment rules. Operational coverage focused on sales and marketing teams using the CRM for lead qualification, outreach orchestration, and campaign targeting.
Governance centered on centralized data models, standardized lead scoring and routing rules, and operational processes to maintain record quality and pipeline hygiene. BlueSnaps Hubspot CRM implementation established a unified lead capture and pipeline management capability supporting commercial engagement and marketing automation.
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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