Blurb
600 California Street,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
1 44 20 3322 6651
Professional Services
Blurb Technographics
Blurb Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blurb and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Blurb employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blurb has purchased the following applications: Paypool AP Automation for AP Automation in 2010, GumGum for Artificial Intelligence Marketing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blurb is running and its propensity to invest more and deepen its relationship with Paypool , Oracle , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blurb revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blurb intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blurb Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paypool | Legacy | Paypool AP Automation | AP Automation | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, Blurb implemented Paypool AP Automation to manage accounts payable and tax-style payment processing for its high-volume customer payments in the United States. Blurb is a professional services company with approximately 200 employees and reported revenue near 50,000,000, and the deployment targeted AP Automation capabilities to centralize payment orchestration and documentation handling.
The implementation relied on Paypool AP Automation with AP/tax payment processing services provided through Anybill, the AP and tax-payments platform affiliated with Paypool, as documented in Anybill materials from 2010. Functional focus included tax-style payment processing and AP automation workflows, together with documentation capture and settlement orchestration to support invoice-to-pay and customer payment flows.
Operational coverage was concentrated in the United States to manage high-volume customer payments and required documentation controls, reflecting the Anybill description of services tied to Paypool payment processing. The architecture prioritized payment routing and tax compliance controls within the Paypool AP Automation environment, ensuring payment settlement and record retention aligned with U.S. documentation requirements.
Governance changes emphasized centralized AP controls and tax payment oversight, with workflows adjusted to instrument payment approval, documentation capture, and audit trail generation under the Paypool AP Automation configuration. The narrative links Blurb Paypool AP Automation AP Automation to accounts payable and tax payment functions, maintaining focus on AP automation, payment orchestration, and documentation governance as the core operational objectives.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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ERP Financial | ERP Financial Management |
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2009 | 2009 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Blurb implemented GumGum on its website. The deployment positions GumGum as a platform supporting Blurb's marketing and digital advertising functions, explicitly placing GumGum in the Artificial Intelligence Marketing category.
The GumGum implementation is delivered at the site level, leveraging client-side script to evaluate on-page content and drive contextual targeting and visual intelligence. Functional capabilities implemented include contextual targeting, image and creative optimization, and audience measurement workflows consistent with Artificial Intelligence Marketing solutions.
Operational scope is centered on Blurb's web presence in the United States, with marketing and digital advertising teams operating the platform through campaign configuration and measurement processes. Governance is organized around tag management and campaign setup workflows controlled by marketing and growth stakeholders, using the company website as the primary integration touchpoint for GumGum.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Blurb implemented Google Workspace (Formerly Google G-Suite) to establish a cloud-first Collaboration platform across its 200-employee organization. The deployment focused on provisioning Google Apps for Business services to support corporate email, calendaring, and collaborative document authoring across the company.
Google Workspace (Formerly Google G-Suite) was configured around core modules including Gmail for enterprise email, Google Drive for centralized file storage, Google Docs and Sheets for collaborative authoring, and Google Calendar for scheduling. Administrative configuration used the Google Admin console for user provisioning, domain management, group-based access control, and basic mobile device management to enforce account and sharing policies.
Operational governance emphasized role-based administration, policy controls for external sharing, and staged user onboarding to assimilate collaboration workflows. Blurb positioned Google Workspace as its Collaboration solution to standardize communication, content creation, and file storage across business functions.
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Social Media Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Blurb
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Blurb Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Blurb Technographics
Blurb is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $50.0 million.
Blurb operates a diverse technology stack with applications such as
Paypool AP Automation, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like AP Automation, Artificial Intelligence Marketing and Collaboration.
Blurb has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Paypool, GumGum and Google.
Blurb recently adopted applications including
GumGum in 2021, Ruby Live Chat in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blurb’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blurb’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blurb technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.