Paris, 92100,
France
BNP Paribas Real Estate Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BNP Paribas Real Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 BNP Paribas Real Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BNP Paribas Real Estate has purchased the following applications: Adobe Premier Pro for Video Editing in 2017, Commanders Act CDP for Customer Data Platform in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BNP Paribas Real Estate is running and its propensity to invest more and deepen its relationship with Adobe Systems , Commanders Act , Nomination or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BNP Paribas Real Estate revenues, which have grown to $1.08 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BNP Paribas Real Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Premier Pro | Video Editing | Content Management | n/a | 2017 | 2017 |
In 2017, BNP Paribas Real Estate deployed Adobe Premier Pro for video recording, editing, and subtitling as a core component of its web communications and content production workflows, the Apps Category "". The implementation was embedded in ongoing web project management activities and positioned to support multilingual video assets used across corporate and country websites.
Adobe Premier Pro was used alongside the video edition tool 2Emotion for editing and subtitling, and formed part of an operational toolset that also included the email marketing platform Activetrail and the social selling tool LinkedIn Sales Navigator. Functional capabilities emphasized were video production, subtitle authoring, and creation of standardized best practices and user guides for internal content teams.
Operational scope covered multinational coordination, including participation in GDPR compliance for 25 websites across 16 countries, synchronization of emailing campaigns across 9 countries, and deployment of social media governance across 7 countries. The program touched marketing, communications, e-business, and sales enablement, with direct collaboration between web project managers, the Community Manager, sales teams, and Legal.
Governance and rollout processes included training in French and English on Adobe Premier Pro and related tools, formal liaison with the Legal department to approve web projects at a legal level, and creation of manuals and best practices to standardize email and video production workflows. Explicit implementation achievements recorded by the customer include coordinating website updates across 16 countries, synchronizing email campaign sends for 9 countries in preparation for GDPR, and driving the deployment of social media strategy and governance in 7 countries.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Commanders Act | Legacy | Commanders Act CDP | Customer Data Platform | CRM | n/a | 2021 | 2021 |
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Sales Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Risk Management | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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