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BNP Paribas Real Estate Data, Technology Stack, and Enterprise Applications
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Premier Pro Video Editing Content Management n/a 2017 2017
In 2017, BNP Paribas Real Estate deployed Adobe Premier Pro for video recording, editing, and subtitling as a core component of its web communications and content production workflows, the Apps Category "". The implementation was embedded in ongoing web project management activities and positioned to support multilingual video assets used across corporate and country websites. Adobe Premier Pro was used alongside the video edition tool 2Emotion for editing and subtitling, and formed part of an operational toolset that also included the email marketing platform Activetrail and the social selling tool LinkedIn Sales Navigator. Functional capabilities emphasized were video production, subtitle authoring, and creation of standardized best practices and user guides for internal content teams. Operational scope covered multinational coordination, including participation in GDPR compliance for 25 websites across 16 countries, synchronization of emailing campaigns across 9 countries, and deployment of social media governance across 7 countries. The program touched marketing, communications, e-business, and sales enablement, with direct collaboration between web project managers, the Community Manager, sales teams, and Legal. Governance and rollout processes included training in French and English on Adobe Premier Pro and related tools, formal liaison with the Legal department to approve web projects at a legal level, and creation of manuals and best practices to standardize email and video production workflows. Explicit implementation achievements recorded by the customer include coordinating website updates across 16 countries, synchronizing email campaign sends for 9 countries in preparation for GDPR, and driving the deployment of social media strategy and governance in 7 countries.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Commanders Act Legacy Commanders Act CDP Customer Data Platform CRM n/a 2021 2021
Sales Automation CRM 2016 2016
Tag Management CRM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OneTrust Legacy OneTrust Cookie Consent Governance, Risk and Compliance TRM n/a 2021 2021
Governance, Risk and Compliance TRM 2023 2023
Risk Management TRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at BNP Paribas Real Estate
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BNP Paribas Real Estate Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BNP Paribas Real Estate Technographics

BNP Paribas Real Estate is a Banking and Financial Services organization based in France, with around 4500 employees and annual revenues of $1.08 billion.

BNP Paribas Real Estate operates a diverse technology stack with applications such as Adobe Premier Pro, Commanders Act CDP and OneTrust Cookie Consent, covering areas like Video Editing, Customer Data Platform and Governance, Risk and Compliance.

BNP Paribas Real Estate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adobe Systems, Commanders Act and OneTrust.

BNP Paribas Real Estate recently adopted applications including OneTrust CookiePro in 2023, Commanders Act CDP in 2021 and TagCommander in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BNP Paribas Real Estate’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BNP Paribas Real Estate’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BNP Paribas Real Estate technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.