AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Boats.Com Europe Tech Stack and Enterprise Applications

Boats.Com Europe ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Exact Software Legacy Exact Online ERP Financial ERP n/a 2020 2020
In 2020 Boats.Com Europe selected and deployed Exact Online as its ERP Financial application to replace a legacy system. The implementation centralized core financial and accounting functions on Exact Online and integrated the application with the company website to support on-site financial workflows. Deployment covered the entire organization (six employees), consolidating back-office financial operations onto Exact Online.
Boats.Com Europe AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2019 2019
In 2019, Boats.Com Europe implemented GumGum on its customer-facing website. GumGum is deployed as an Artificial Intelligence Marketing application to provide contextual advertising and visual intelligence capabilities across Boats.Com Europe’s pages. The implementation appears as a site-level integration of GumGum that injects contextually driven creative and image recognition signals into page-level ad placements and content slots. GumGum is configured to operate as a real-time contextual decisioning layer, supporting visual targeting, contextual relevance scoring, and measurement reporting that align with standard Artificial Intelligence Marketing workflows. Operational ownership is concentrated within Boats.Com Europe’s marketing and digital advertising function, with a lightweight governance model suited to the company’s small size and UK location. The deployment is integrated into the website ad delivery and analytics workflows, enabling marketing to orchestrate contextual campaigns and feed creative decisions through the GumGum implementation.
Boats.Com Europe Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2012 2012
In 2012, Boats.Com Europe deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud hosted Google Workspace implementation provides core collaboration capabilities including Gmail for domain email, Google Drive for file storage, Google Docs for collaborative editing, and Google Calendar for scheduling and shared calendars. The deployment covers the entire 6-person Communications organization in the United Kingdom, with domain managed accounts and centralized administration through the Google Workspace Admin Console. Implementation is web centric and surfaces on the company website, indicating use for email routing and hosted collaboration tied to public site workflows. Configuration and governance are organized around centralized user provisioning, access controls and admin managed settings consistent with small scale Google Workspace deployments. Boats.Com Europe continues to run Google Workspace (Formerly Google G-Suite) as the hosted collaboration layer for its communications and content workflows.
Collaboration Collaboration 2022 2022
Boats.Com Europe CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2017 2017
Customer Experience CRM 2021 2021
Data Management Platform CRM 2017 2017
Digital Advertising Platform CRM 2011 2011
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2018 2018
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2019 2019
Boats.Com Europe ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2018 2018
Boats.Com Europe PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
Transactional Email PaaS 2017 2017
Boats.Com Europe IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2015 2015

IT Decision Makers and Key Stakeholders at Boats.Com Europe

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Boats.Com Europe Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boats.Com Europe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boats.Com Europe digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Boats.Com Europe Technographics
Boats.Com Europe is a Communications organization based in United Kingdom, with around 6 employees and annual revenues of $1.0 million.
Boats.Com Europe operates a diverse technology stack with applications such as Exact Online, GumGum and Google Workspace (Formerly Google G-Suite), covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
Boats.Com Europe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Exact Software, GumGum and Google.
Boats.Com Europe recently adopted applications including Slack Connect in 2022, Amazon EC2 in 2022 and Amazon CloudFront in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boats.Com Europe’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Boats.Com Europe’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boats.Com Europe technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.