Boats.Com Europe Technographics
Boats.Com Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boats.Com Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6 Boats.Com Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boats.Com Europe has purchased the following applications: Exact Online for ERP Financial in 2020, GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boats.Com Europe is running and its propensity to invest more and deepen its relationship with Exact Software , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boats.Com Europe revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boats.Com Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boats.Com Europe Tech Stack and Enterprise Applications
Boats.Com Europe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020 Boats.Com Europe selected and deployed Exact Online as its ERP Financial application to replace a legacy system. The implementation centralized core financial and accounting functions on Exact Online and integrated the application with the company website to support on-site financial workflows. Deployment covered the entire organization (six employees), consolidating back-office financial operations onto Exact Online.
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Boats.Com Europe AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Boats.Com Europe implemented GumGum on its customer-facing website. GumGum is deployed as an Artificial Intelligence Marketing application to provide contextual advertising and visual intelligence capabilities across Boats.Com Europe’s pages.
The implementation appears as a site-level integration of GumGum that injects contextually driven creative and image recognition signals into page-level ad placements and content slots. GumGum is configured to operate as a real-time contextual decisioning layer, supporting visual targeting, contextual relevance scoring, and measurement reporting that align with standard Artificial Intelligence Marketing workflows.
Operational ownership is concentrated within Boats.Com Europe’s marketing and digital advertising function, with a lightweight governance model suited to the company’s small size and UK location. The deployment is integrated into the website ad delivery and analytics workflows, enabling marketing to orchestrate contextual campaigns and feed creative decisions through the GumGum implementation.
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Boats.Com Europe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Boats.Com Europe deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud hosted Google Workspace implementation provides core collaboration capabilities including Gmail for domain email, Google Drive for file storage, Google Docs for collaborative editing, and Google Calendar for scheduling and shared calendars.
The deployment covers the entire 6-person Communications organization in the United Kingdom, with domain managed accounts and centralized administration through the Google Workspace Admin Console. Implementation is web centric and surfaces on the company website, indicating use for email routing and hosted collaboration tied to public site workflows. Configuration and governance are organized around centralized user provisioning, access controls and admin managed settings consistent with small scale Google Workspace deployments. Boats.Com Europe continues to run Google Workspace (Formerly Google G-Suite) as the hosted collaboration layer for its communications and content workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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Boats.Com Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Boats.Com Europe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Boats.Com Europe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Boats.Com Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Boats.Com Europe
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boats.Com Europe Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||