Bonneville International
55 North 300 West,
Salt Lake City, 84101, UT,
United States
Salt Lake City, 84101, UT,
United States
1 801-575-5555
Media
Bonneville International Technographics
Bonneville International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bonneville International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1250 Bonneville International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bonneville International has purchased the following applications: WO Payments Suite for AR Automation in 2019, Workday Recruiting for Recruiting, Applicant Tracking System in 2019, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bonneville International is running and its propensity to invest more and deepen its relationship with WideOrbit , Workday , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bonneville International revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bonneville International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bonneville International Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WideOrbit | Legacy | WO Payments Suite | AR Automation | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Bonneville International implemented WideOrbit's WO Payments Suite to automate order to cash and A/R collections. The deployment targeted the company's billing and payment workflows in the United States and integrated WO Payments Suite with WO Traffic to centralize invoicing and payment orchestration. The WO Payments Suite, operating in the AR Automation category, provided electronic payments, automated collections, and billing reconciliation capabilities across ad operations and finance. This created a unified A/R processing layer that connected traffic and finance workflows.
Configuration emphasized automating order to cash cycles, A/R collections workflows, electronic payment processing, and billing consolidation, aligning ad sales order data from WO Traffic into central invoicing. Rollout achieved over 50% client adoption within six months and saved more than 40 labor hours while enabling market expansion, according to WideOrbit's customer story. Operational governance moved toward a centralized billing function coordinating with ad operations and finance, and collections processes were instrumented to reduce manual touchpoints. Bonneville International, WO Payments Suite, AR Automation and accounts receivable operations are explicitly linked in this implementation narrative.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Bonneville International implemented Workday Recruiting. The deployment positions Workday Recruiting as the company’s primary Recruiting,Applicant Tracking System, surfacing job postings and application flows through the public careers site.
Workday Recruiting was configured to support job requisition creation, candidate profile and application intake, candidate screening and interview scheduling, and offer workflows. The implementation uses Workday Recruiting to manage branded career site application forms and candidate communication templates to standardize the external candidate experience.
Operational coverage centers on Bonneville International’s talent acquisition and HR teams, with role based access for recruiters and hiring managers to manage requisitions, approvals, and candidate status. Governance was structured around centralized applicant tracking and hiring workflow orchestration within Workday Recruiting, with the careers site integration providing live posting and application routing to the system.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Bonneville International deployed GumGum on its website. Bonneville International uses GumGum as an Artificial Intelligence Marketing solution to support digital advertising and audience targeting on its web properties, with the deployment implemented through client side web tagging to capture contextual signals and enable contextual ad delivery.
The implementation emphasizes contextual analysis, page content and image recognition, and creative placement optimization as functional capabilities within GumGum, supporting marketing and ad operations workflows. Operational ownership centers on digital marketing and ad operations teams who configure campaigns and site delivery rules within the GumGum platform, and the deployment is scoped to the corporate website rather than other enterprise systems.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Bonneville International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bonneville International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bonneville International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bonneville International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bonneville International Technographics
Bonneville International is a Media organization based in United States,
with around 1250 employees and annual revenues of $400.0 million.
Bonneville International operates a diverse technology stack with applications such as
WO Payments Suite, Workday Recruiting and GumGum,
covering areas like AR Automation, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
Bonneville International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as WideOrbit, Workday and GumGum.
Bonneville International recently adopted applications including
Freshservice in 2023, GumGum in 2021 and OpenX OpenAudience in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bonneville International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bonneville International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bonneville International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.