BoomTown
1505 King Street, Suite 101,
Charleston, 29405, SC,
United States
Charleston, 29405, SC,
United States
1 877-817-2051
Professional Services
BoomTown Technographics
BoomTown Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BoomTown and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 BoomTown employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BoomTown has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Microsoft Excel for Enterprise Content Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BoomTown is running and its propensity to invest more and deepen its relationship with Drift , Google , Influitive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BoomTown revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BoomTown intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BoomTown Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 BoomTown deployed Drift AI Chatbot on its website, implementing a conversational layer to support marketing and sales engagement. The Drift AI Chatbot is categorized under Chatbots and Conversational AI and is used as a front line for real time lead capture and site visitor qualification on BoomTown’s public site.
Configuration centered on an embedded web chat widget and conversational playbooks, with Drift AI Chatbot handling automated greeting flows, intent detection, contextual routing, and scripted qualification sequences. The implementation leverages typical Chatbots and Conversational AI capabilities including targeted messaging, automated response handling, and escalation pathways to human agents where needed.
Operational scope covers customer facing web channels and directly impacts marketing and sales functions, with the chatbot operating as a SaaS conversational layer on the company website. Governance focused on defining chat ownership and handoff processes between marketing and sales, establishing playbook control, and setting response and escalation rules to align conversational workflows with existing lead management practices.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, BoomTown implemented Google Workspace (Formerly Google G-Suite) for Collaboration. BoomTown publicly references Google Workspace on its website, indicating organizational adoption of the platform for core productivity and communications.
The deployment leverages core Google Workspace capabilities such as Gmail, Google Drive, Google Docs editors, Calendar, and Google Meet to support email, document collaboration, calendaring, and synchronous meetings. Administrative controls provided through the Google Workspace Admin console enable identity and access management, user provisioning, and domain configuration to support corporate IT operations. Operational coverage extends across business functions including sales, marketing, customer success, and internal operations, reflecting standard Collaboration usage for cross functional communication and content workflows. Governance is enforced through administrative settings, role based access controls, shared drive configuration, and data retention and sharing policies to manage collaboration and information lifecycle.
|
|
|
|
|
|
Event Management | Collaboration |
|
2015 | 2015 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Excel | Enterprise Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, BoomTown implemented Microsoft Excel for Enterprise Content Management to support content collaboration and document workflows. The deployment relied on file-based workbook sharing across employee desktops and centralized shared storage, using Microsoft Excel as the primary authoring and collaboration layer. Configured workbooks included standardized templates for content assets, structured sheets for metadata and editorial plans, and manual versioning practices to coordinate reviews.
Microsoft Excel serves marketing, sales enablement, and operations teams at BoomTown, enabling collaborative authoring, editorial tracking, and content staging in a single file-oriented environment. Governance was established through naming conventions, access controls on shared repositories, and documented review cycles to manage content lifecycles. The configuration positions BoomTown Microsoft Excel Enterprise Content Management as a lightweight, spreadsheet-centric content collaboration approach within the organization.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Call Tracking and Recording | CRM |
|
2015 | 2015 |
|
|
|
|
|
CRM | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Support | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Real Estate CRM | CRM |
|
2012 | 2012 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2011 | 2011 |
|
IT Decision Makers and Key Stakeholders at BoomTown
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BoomTown Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BoomTown IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BoomTown digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BoomTown Technographics
BoomTown is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $60.0 million.
BoomTown operates a diverse technology stack with applications such as
Drift AI Chatbot, Google Workspace (Formerly Google G-Suite) and Microsoft Excel,
covering areas like Chatbots and Conversational AI, Collaboration and Enterprise Content Management.
BoomTown has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Google and Microsoft.
BoomTown recently adopted applications including
Atlassian Jira Service Desk in 2022, Typeform in 2021 and 6sense Account Engagement Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BoomTown’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BoomTown’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BoomTown technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.