Boots International Technographics
Boots International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boots International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 52 Boots International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boots International has purchased the following applications: Adway for Recruiting in 2022, Hotjar for Customer Experience in 2017, OneTrust Cookie Consent for Governance, Risk and Compliance in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boots International is running and its propensity to invest more and deepen its relationship with Adway , Contentsquare , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boots International revenues, which have grown to $218.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boots International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boots International Tech Stack and Enterprise Applications
Boots International HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adway | Legacy | Adway | Recruiting | HCM | n/a | 2022 | 2022 |
In 2022, Boots International deployed Adway on its public website. Adway is embedded in front-end pages to deliver site-level advertising and content management capabilities, the Apps Category , supporting digital marketing and merchandising workflows. The implementation centers on web channel configuration, content delivery controls, and administrative interfaces exposed to site operators.
Configuration and administration of Adway are managed by Boots International digital and marketing teams, using role-based access and staged content rollouts to control site changes and maintain customer experience. Integrations are limited to the public website implementation as stated in the deployment notes, with operational coverage across Boots International online channels in the United Kingdom. Governance codified release windows and content approval workflows to align editorial and commercial controls.
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Boots International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Boots International implemented Hotjar as part of its Customer Experience tooling on the company careers site boots.jobs, deploying behavioral analytics and qualitative feedback capture to inform site experience. The implementation centers on on-site instrumentation of Hotjar to observe candidate navigation and interaction patterns on recruitment pages.
Hotjar was provisioned through the standard client-side JavaScript tracking snippet embedded in site pages, enabling heatmaps, session recordings, on-site surveys, and conversion funnel observation consistent with Customer Experience applications. Operational ownership is oriented to digital recruitment and web operations teams who manage tag deployment, survey and heatmap configuration, and data governance settings, with the primary business function impact directed at candidate experience and hiring funnel analysis.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Boots International TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
In 2019, Boots International implemented OneTrust Cookie Consent on its public careers website to introduce centralized web consent controls. The deployment is categorized under Governance, Risk and Compliance and is scoped to the company website as the primary operational touchpoint for cookie management.
OneTrust Cookie Consent was deployed as a client side consent management platform, using an embedded script to present a cookie banner and a preference center. Configuration work included cookie categorization, consent capture workflows, and consent logging to maintain an audit trail, aligned with standard Governance, Risk and Compliance controls. The implementation leverages automated cookie scanning and policy configuration capabilities typical of OneTrust Cookie Consent to classify trackers and surface granular user controls.
Operational ownership spans digital marketing, web operations, and legal privacy governance teams, with the system used to enforce consent choices and retain consent records for compliance purposes. Governance processes established around OneTrust Cookie Consent include policy configuration, consent log retention, and preference center management to support consistent handling of visitor privacy preferences on the Boots International website.
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Boots International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Boots International
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boots International Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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