Boras Tidning Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Boras Tidning and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Boras Tidning employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boras Tidning has purchased the following applications: Adyen for Payment Processing in 2021, GumGum for Artificial Intelligence Marketing in 2018, Codigo Streamcount for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boras Tidning is running and its propensity to invest more and deepen its relationship with Adyen , Klarna , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boras Tidning revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boras Tidning intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Codigo | Legacy | Codigo Streamcount | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Boras Tidning deployed Codigo Streamcount on its public website as a web analytics solution in the Analytics and BI category. Boras Tidning uses Codigo Streamcount in the Analytics and BI category to support audience measurement and content performance reporting for editorial and advertising business functions. Codigo Streamcount was instrumented across the main domain https://www.bt.se to capture page views, event level interactions, real time audience counts, and to deliver dashboards and exports for digital teams.
Operational ownership was centralized within the publisher's digital product and audience teams, who defined tagging taxonomy, reporting views, and role based access to align analytics outputs with editorial workflows and ad sales processes. Data collection is driven by website instrumentation and feeds Codigo Streamcount dashboards for segmented reporting and trend analysis, enabling routine monitoring by editors, product managers, and ad operations. Governance focused on measurement standards, dashboard access controls, and configuration of analytics modules to support daily content decisioning.
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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