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Borrowell

1 University Ave,
Toronto, M5J 1T1, ON,
Canada

https://www.borrowell.com/

1 416-800-0950

Banking and Financial Services

Borrowell Technographics

Borrowell Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Borrowell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Borrowell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Borrowell has purchased the following applications: Plooto for AP Automation, AR Automation in 2024, Workable ATS for Applicant Tracking System in 2018, GoDaddy for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Borrowell is running and its propensity to invest more and deepen its relationship with Plooto , Workable , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Borrowell revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Borrowell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Borrowell Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Plooto	Legacy	Plooto	AP Automation, AR Automation	ERP Financial Management	n/a	2024	2024
			ERP Financial	ERP Financial Management		2021	2021

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Workable	Legacy	Workable ATS	Applicant Tracking System	HCM	n/a	2018	2018

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
GoDaddy	Legacy	GoDaddy	Application Hosting and Computing Services	IaaS	n/a	2014	2014
			Application Hosting and Computing Services	IaaS		2015	2015
			Application Hosting and Computing Services	IaaS		2015	2015
			Application Hosting and Computing Services	IaaS		2019	2019
			Cloud Storage	IaaS		2017	2017
			Content Delivery Network	IaaS		2015	2015
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2017	2017
			Content Delivery Network	IaaS		2017	2017
			Content Delivery Network	IaaS		2022	2022
			Domain Name System (DNS)	IaaS		2014	2014
			Domain Name System (DNS)	IaaS		2018	2018
			Domain Name System (DNS)	IaaS		2019	2019

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Application Performance Management	ITSM		2021	2021
			Application Performance Management	ITSM		2023	2023
			IT Service Management	ITSM		2018	2018

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Apps Development	PaaS		2016	2016
			Apps Development	PaaS		2020	2020
			Apps Development	PaaS		2020	2020
			Transactional Email	PaaS		2016	2016
			Transactional Email	PaaS		2021	2021

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Chatbots and Conversational AI	AI-Powered Application		2015	2015
			Chatbots and Conversational AI	AI-Powered Application		2017	2017

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Collaboration	Collaboration		2014	2014
			Collaboration	Collaboration		2014	2014
			Collaboration	Collaboration		2017	2017
			Collaboration	Collaboration		2022	2022

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Customer Data Platform	CRM		2020	2020
			Customer Experience	CRM		2015	2015
			Customer Support	CRM		2016	2016
			Customer Support	CRM		2020	2020
			Data Management Platform	CRM		2018	2018
			Digital Advertising Platform	CRM		2015	2015
			Digital Advertising Platform	CRM		2015	2015
			Digital Advertising Platform	CRM		2016	2016
			Digital Advertising Platform	CRM		2016	2016
			Digital Advertising Platform	CRM		2017	2017
			Digital Advertising Platform	CRM		2017	2017
			Digital Advertising Platform	CRM		2017	2017
			Digital Advertising Platform	CRM		2018	2018
			Marketing Analytics	CRM		2015	2015
			Marketing Analytics	CRM		2015	2015
			Marketing Analytics	CRM		2018	2018
			Marketing Analytics	CRM		2020	2020
			Marketing Analytics	CRM		2023	2023
			Marketing Analytics, Campaign Management	CRM		2017	2017
			Marketing Automation	CRM		2015	2015
			Marketing Automation	CRM		2018	2018
			Marketing Automation	CRM		2017	2017
			Marketing Automation	CRM		2020	2020
			Partner Relationship Management	CRM		2020	2020
			Partner Relationship Management	CRM		2020	2020
			Partner Relationship Management	CRM		2021	2021
			Partner Relationship Management	CRM		2024	2024
			Tag Management	CRM		2015	2015
			Tag Management	CRM		2015	2015

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Digital Signing	Content Management		2022	2022
			Web Content Management	Content Management		2014	2014
			Web Content Management	Content Management		2015	2015
			Web Content Management	Content Management		2019	2019

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Generative AI Platforms	AI Development		2025	2025

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Secure Sockets Layer (SSL)	CyberSecurity		2014	2014
			Secure Sockets Layer (SSL)	CyberSecurity		2015	2015
			Secure Sockets Layer (SSL)	CyberSecurity		2019	2019

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Loan Management	ERP Services and Operations		2020	2020

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Personalization and Product Recommendations	eCommerce		2017	2017

IT Decision Makers and Key Stakeholders at Borrowell

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Borrowell Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Borrowell Technographics

Borrowell is a Banking and Financial Services organization based in Canada, with around 130 employees and annual revenues of $15.0 million.

Borrowell operates a diverse technology stack with applications such as Plooto, Workable ATS and GoDaddy, covering areas like AP Automation, AR Automation, Applicant Tracking System and Application Hosting and Computing Services.

Borrowell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Plooto, Workable and GoDaddy.

Borrowell recently adopted applications including OpenAI GPT-4 in 2025, Plooto in 2024 and CJ Affiliate in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Borrowell’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Borrowell’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Borrowell technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.