Boston, 2109, MA,
United States
Boston Globe Media Partners LLC Technographics
Boston Globe Media Partners LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boston Globe Media Partners LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Boston Globe Media Partners LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boston Globe Media Partners LLC has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Ada AI Chatbot for Chatbots and Conversational AI in 2020, Tableau for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boston Globe Media Partners LLC is running and its propensity to invest more and deepen its relationship with Oracle , Ada Support , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boston Globe Media Partners LLC revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boston Globe Media Partners LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boston Globe Media Partners LLC Tech Stack and Enterprise Applications
Boston Globe Media Partners LLC ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, Boston Globe Media Partners LLC implemented Oracle NetSuite ERP, deploying NetSuite OneWorld to transform its financial operations. The Oracle NetSuite ERP deployment explicitly addressed ERP Financial needs by focusing on general ledger, multi entity consolidation, revenue recognition, accounts payable, and accounts receivable workflows under a cloud based multi entity SaaS architecture.
Configuration emphasized core financial modules including general ledger, accounts payable, accounts receivable, fixed assets accounting, intercompany accounting, billing and consolidated financial reporting. The implementation included configuration of a centralized chart of accounts, multi currency transaction processing, and period close orchestration aligned with standard ERP Financial control patterns.
Operational scope covered finance and accounting departments across the publisher and corporate business units, with process standardization for invoicing, collections, intercompany settlements and consolidated reporting. Governance changes centered on role based access controls, centralized financial governance policies and a phased rollout approach to sequence module activation and adoption across divisions.
The program used Oracle NetSuite ERP to centralize ERP Financial management and to standardize financial processes across the organization, positioning finance teams for consolidated reporting and more consistent accounting operations.
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Boston Globe Media Partners LLC AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ada Support | Legacy | Ada AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Boston Globe Media Partners LLC deployed the Ada AI Chatbot as an automation-first customer experience layer. The Ada AI Chatbot was implemented under the Chatbots and Conversational AI category to provide personalized, 24-hour support and reduce live agent workload for the newspaper’s growing digital subscriber base.
The deployment used Ada’s no-code brand interaction platform to build a conversational assistant called GloBot, with intent-driven FAQ flows and containment logic that resolves routine queries without manual intervention. Configuration emphasized chatbot containment and escalation workflows, enabling the bot to hand off complex cases to human agents while maintaining structured conversational paths for subscription management and self-service account tasks.
Integrations centered on a direct integration with Zendesk Guide, leveraging Zendesk help center content and ticketing context to populate conversational answers and inform escalation routing. Operational coverage included the Boston Globe CX organization, Zendesk-powered self-service, and existing call center support, with GloBot directing traffic away from live chat and phone channels to reduce agent queue volume.
Governance and process changes focused on iterative content optimization using Zendesk-derived data and ongoing implementation support from the Ada team. Reported outcomes from the implementation included 89 to 92 percent chatbot containment, a 65 percent reduction in live chat volume, a 50 percent reduction in email first response time, a 25 percent increase in customer interactions with GloBot, and a 10 percent improvement in the subscription save rate, enabling agents to focus on higher complexity work and subscriber retention.
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Boston Globe Media Partners LLC Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Boston Globe Media Partners LLC implemented Tableau for Analytics and BI. The deployment targeted marketing analytics for the Consumer Marketing Co-op and acquisition email programs, establishing a centralized reporting capability for campaign and onsite performance in Boston, MA.
Tableau was configured to support monthly KPI reporting and ad-hoc analysis workflows, with dashboards that segmented email performance by audience, image type, and other engagement attributes. Functional capabilities implemented included interactive dashboards for acquisition email KPIs, ad-hoc query and visualization for root-cause analysis, and analysis workflows to inform A/B test hypotheses for creative and onsite assets.
The implementation integrated Tableau with Salesforce for campaign and subscriber data, and with Adobe Analytics and BlueConic for onsite behavior and audience profile signals, enabling multi-source attribution and cross-system KPI evaluation. Analysts used Tableau during July 2022 to December 2022 to compile data across these systems and to generate campaign-level tracking, URLs, and tracking codes for attribution.
Operational governance emphasized a monthly reporting cadence for acquisition emails, supplemented by ad-hoc analyses to evaluate test outcomes and refine audience segmentation. The rollout focused on embedding Tableau into marketing analytics processes, including creation of standardized KPI dashboards, routine tracking code generation, and iterative A/B testing workflows to drive campaign optimization.
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Boston Globe Media Partners LLC Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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Boston Globe Media Partners LLC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Boston Globe Media Partners LLC ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Boston Globe Media Partners LLC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Boston Globe Media Partners LLC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Boston Globe Media Partners LLC
Apps Being Evaluated by Boston Globe Media Partners LLC Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-14 | Boston Globe Media Partners LLC | Evaluated | Splash | Splash | Event Management | Collaboration |