Issy-les-Moulineaux, 92130,
France
Bouygues Immobilier Technographics
Bouygues Immobilier Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bouygues Immobilier and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1904 Bouygues Immobilier employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bouygues Immobilier has purchased the following applications: Microsoft 365 for Collaboration in 2017, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2011, Contentsquare for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bouygues Immobilier is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bouygues Immobilier revenues, which have grown to $3.29 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bouygues Immobilier intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bouygues Immobilier Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Bouygues Immobilier began using Microsoft 365 for Collaboration, with the Microsoft 365 footprint visible on the company website. Microsoft 365 is cited as the application used, establishing the product name, year, company, and the exact Apps Category Collaboration within the first sentences of this narrative.
The implementation aligns with Collaboration category functionality such as Exchange Online for corporate email, Microsoft Teams for chat and meetings, SharePoint for intranet and content management, and OneDrive for file synchronization and sharing, which are typical components of Microsoft 365 deployments. Operationally this positions Microsoft 365 to support internal communications, project collaboration and document management across Bouygues Immobilier corporate teams, while tenant-level administration, user provisioning and access control are the governance elements commonly associated with such a Microsoft 365 presence on a public website.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, Bouygues Immobilier deployed Oracle Commerce Platform ( ex ATG Web Commerce ) on its customer-facing website. The implementation positions Oracle Commerce Platform ( ex ATG Web Commerce ) as the core eCommerce engine for the company, providing catalog presentation, merchandising, personalization and checkout orchestration for online property listings and customer lead capture.
Architecturally the deployment is an ATG-based web commerce stack embedded in the public site, driving storefront rendering, session and cart management, search-driven discovery and order capture workflows consistent with eCommerce platforms. Operational scope includes digital commerce, marketing and web operations teams managing content targeting, campaign merchandising and configuration governance through the platform’s personalization and merchandising modules.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Contentsquare | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Bouygues Immobilier deployed Contentsquare on its public website to capture behavioral analytics and surface user journey insights. The deployment explicitly supports Customer Experience objectives and is operated to inform digital marketing, product and UX functions responsible for property listings and lead generation flows.
The implementation leverages Contentsquare capabilities such as session replay, zone based heatmaps, conversion funnel analysis and journey mapping to collect click, scroll and engagement metrics across pages. Instrumentation is implemented via the Contentsquare web tag and configured to capture page level events and funnels, centralizing behavioral data for the digital experience team. Governance and workflow changes focused on consolidating web analytics ownership under the digital experience team and enabling iterative UX prioritization based on behavioral segmentation and funnel analysis.
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2016 | 2016 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Bouygues Immobilier
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bouygues Immobilier Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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