AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Bra Fritidsprodukter Ab (Brafab) Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Klarna Legacy Klarna Payments Payment Processing ERP Financial Management n/a 2021 2021
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cevoid Legacy Cevoid Artificial Intelligence Marketing AI-Powered Application n/a 2022 2022
In 2022 Bra Fritidsprodukter Ab implemented Cevoid on its website. Cevoid is an Artificial Intelligence Marketing application deployed to deliver on site personalization and automated customer engagement for the companys online sales and marketing channels in Sweden. The implementation configures Cevoid to provide behavioral segmentation, content and product recommendations, dynamic onsite messaging, and lead capture workflows consistent with Artificial Intelligence Marketing capabilities. Cevoid is embedded as the site level AI marketing layer, instrumenting page events and visitor signals to drive model driven content decisions and real time targeting. Operational scope focuses on marketing and e commerce functions and web customer touchpoints rather than core back office systems, reflecting the companys 20 person distributor footprint. Governance and rollout have been centered on marketing operations and site content ownership to control personalization rules and staged campaign updates directly on the website.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2021 2021
Tag Management CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Bra Fritidsprodukter Ab (Brafab)

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Bra Fritidsprodukter Ab (Brafab) Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bra Fritidsprodukter Ab (Brafab) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bra Fritidsprodukter Ab (Brafab) digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Bra Fritidsprodukter Ab (Brafab) Technographics
Bra Fritidsprodukter Ab (Brafab) is a Distribution organization based in Sweden, with around 20 employees and annual revenues of $38.0 million.
Bra Fritidsprodukter Ab (Brafab) operates a diverse technology stack with applications such as Klarna Payments, Cevoid and Microsoft 365, covering areas like Payment Processing, Artificial Intelligence Marketing and Collaboration.
Bra Fritidsprodukter Ab (Brafab) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Klarna, Cevoid and Microsoft.
Bra Fritidsprodukter Ab (Brafab) recently adopted applications including Cevoid in 2022, Klarna Payments in 2021 and Hotjar in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bra Fritidsprodukter Ab (Brafab)’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Bra Fritidsprodukter Ab (Brafab)’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bra Fritidsprodukter Ab (Brafab) technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.