Bra Fritidsprodukter Ab (Brafab) Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bra Fritidsprodukter Ab (Brafab) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Bra Fritidsprodukter Ab (Brafab) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bra Fritidsprodukter Ab (Brafab) has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020, Cevoid for Artificial Intelligence Marketing in 2022, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bra Fritidsprodukter Ab (Brafab) is running and its propensity to invest more and deepen its relationship with Microsoft , Cevoid , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bra Fritidsprodukter Ab (Brafab) revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bra Fritidsprodukter Ab (Brafab) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cevoid | Legacy | Cevoid | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 | In 2022 Bra Fritidsprodukter Ab implemented Cevoid on its website. Cevoid is an Artificial Intelligence Marketing application deployed to deliver on site personalization and automated customer engagement for the companys online sales and marketing channels in Sweden. The implementation configures Cevoid to provide behavioral segmentation, content and product recommendations, dynamic onsite messaging, and lead capture workflows consistent with Artificial Intelligence Marketing capabilities. Cevoid is embedded as the site level AI marketing layer, instrumenting page events and visitor signals to drive model driven content decisions and real time targeting. Operational scope focuses on marketing and e commerce functions and web customer touchpoints rather than core back office systems, reflecting the companys 20 person distributor footprint. Governance and rollout have been centered on marketing operations and site content ownership to control personalization rules and staged campaign updates directly on the website. |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Customer Experience | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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