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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Bra Fritidsprodukter Ab (Brafab) Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Cevoid Legacy Cevoid Artificial Intelligence Marketing AI-Powered Application n/a 2022 2022 In 2022 Bra Fritidsprodukter Ab implemented Cevoid on its website. Cevoid is an Artificial Intelligence Marketing application deployed to deliver on site personalization and automated customer engagement for the companys online sales and marketing channels in Sweden. The implementation configures Cevoid to provide behavioral segmentation, content and product recommendations, dynamic onsite messaging, and lead capture workflows consistent with Artificial Intelligence Marketing capabilities. Cevoid is embedded as the site level AI marketing layer, instrumenting page events and visitor signals to drive model driven content decisions and real time targeting. Operational scope focuses on marketing and e commerce functions and web customer touchpoints rather than core back office systems, reflecting the companys 20 person distributor footprint. Governance and rollout have been centered on marketing operations and site content ownership to control personalization rules and staged campaign updates directly on the website.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Experience CRM 2021 2021
Tag Management CRM 2021 2021
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2020 2020
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payment Processing ERP Financial Management 2021 2021
IT Decision Makers and Key Stakeholders at Bra Fritidsprodukter Ab (Brafab)
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Apps Being Evaluated by Bra Fritidsprodukter Ab (Brafab) Executives
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FAQ - APPS RUN THE WORLD Bra Fritidsprodukter Ab (Brafab) Technographics

Bra Fritidsprodukter Ab (Brafab) is a Distribution organization based in Sweden, with around 20 employees and annual revenues of $38.0 million.

Bra Fritidsprodukter Ab (Brafab) operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Cevoid and Microsoft 365, covering areas like Application Hosting and Computing Services, Artificial Intelligence Marketing and Collaboration.

Bra Fritidsprodukter Ab (Brafab) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Cevoid.

Bra Fritidsprodukter Ab (Brafab) recently adopted applications including Cevoid in 2022, Hotjar in 2021 and Google Tag Manager in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Bra Fritidsprodukter Ab (Brafab)’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Bra Fritidsprodukter Ab (Brafab)’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Bra Fritidsprodukter Ab (Brafab) technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.