Dhaka, 1212,
Bangladesh
BRAC Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BRAC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70000 BRAC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BRAC has purchased the following applications: Workplace by Facebook for Collaboration in 2017, Google Custom Search for Application, Web and Enterprise Search in 2015, XGen Smart Sell for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BRAC is running and its propensity to invest more and deepen its relationship with Facebook , Google , Drupal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BRAC revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BRAC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Custom Search | Application, Web and Enterprise Search | Content Management | n/a | 2015 | 2015 |
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Web Content Management | Content Management |
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2010 | 2010 |
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Web Content Management | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| XGen Group | Legacy | XGen Smart Sell | CRM | CRM | n/a | 2021 | 2021 |
In 2021, BRAC appears as a reported customer of XGen Group for XGen Smart Sell, with the engagement listed on XGen Group's alliances and clients page and attributed to the South Asia region. XGen Smart Sell is recorded as the application name and the deployment is categorized under CRM. The year 2021 is associated directly with BRAC's appearance as a customer on the vendor site.
Usage is inferred to center on standard CRM functional modules, with XGen Smart Sell providing lead management, customer account management, and campaign automation capabilities that align with CRM workflows. These inferred modules are consistent with supporting BRAC's financial services and social enterprise operations, where centralized contact records, segmentation, and automated outreach would be typical features of the XGen Smart Sell CRM implementation.
Operationally the engagement is described at a regional level, reported in South Asia, and the scope is presumed to span BRAC functions linked to enterprise finance and programmatic social operations. No implementation partner is listed on the public source, and CRM usage is inferred rather than explicitly detailed in vendor materials, therefore the narrative focuses on application-level capabilities and regional customer attribution rather than specific integrations, governance models, or measured outcomes.
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Customer Experience | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Listing Management | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2015 | 2015 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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