BraceAbility
115 E 2nd St,
Cedar Falls, 50613, IA,
United States
Cedar Falls, 50613, IA,
United States
1 866-712-7808
Retail
BraceAbility Technographics
BraceAbility Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BraceAbility and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 BraceAbility employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BraceAbility has purchased the following applications: Google Pay for Payment Processing in 2020, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BraceAbility is running and its propensity to invest more and deepen its relationship with Google , Apple , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BraceAbility revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BraceAbility intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BraceAbility Tech Stack and Enterprise Applications
BraceAbility ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, BraceAbility implemented Google Pay for Payment Processing on their website. The deployment focused on web checkout instrumentation to accept tokenized payments and present Google Pay as a payment method to shoppers.
Google Pay integration used client-side tokenization and server-side payment token verification consistent with common Payment Processing patterns. Functional modules implemented include payment method provisioning, client-side tokenization, authorization handoff to the retailer payment authorization path, and payment confirmation flows during checkout. BraceAbility Google Pay Payment Processing supports the ecommerce payment function and maps to standard payment processing workflows within the online order flow.
Operational ownership spans the ecommerce and finance functions, with the website payment flow capturing order and payment tokens for reconciliation and fraud review workflows. Governance activities centered on checkout configuration, consent capture, PCI scope reduction through tokenization, and validation of payment confirmations within order management processes. The implementation is limited to the company website and does not indicate additional channel rollouts.
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Payment Processing | ERP |
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2020 | 2020 |
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BraceAbility AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, BraceAbility implemented Freshdesk Messaging (Formerly Freshchat) on its website as a Chatbots and Conversational AI solution to support customer service and on-site engagement for its retail ecommerce operations. The deployment is a web-embedded configuration, using the Freshworks hosted application to deliver live messaging and automated conversation capabilities directly within product and checkout touchpoints on the site.
Freshdesk Messaging (Formerly Freshchat) was configured to provide core conversational modules including a customer-facing chat widget, automated bot flows for common inquiries, an agent conversation inbox, canned responses, and proactive messaging triggers. Configuration work focused on intent based routing, session handover from bot to human agent, and templated response workflows to standardize customer interactions and reduce manual handling for small support teams.
Operational coverage centers on customer support and direct-to-consumer sales functions, with the SaaS chat widget embedded across the ecommerce website to capture pre purchase and post purchase queries. Governance emphasized team inbox ownership, defined routing rules and SLA aware assignment, and phased rollouts of automated flows to align with existing support processes.
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BraceAbility Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, BraceAbility deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation established Google Workspace as the core collaboration and communication layer for the company, supporting its United States operations and the corporate website presence.
The Google Workspace (Formerly Google G-Suite) rollout centered on Gmail for domain email, Google Calendar for scheduling, Google Drive and Docs for shared document collaboration, and the Admin Console for user and policy management. Configurations included centralized user accounts, group aliases, shared drives and document sharing policies to support day to day workflows across marketing, customer service and operations.
Operational governance relied on the Admin Console for account lifecycle, access control and basic security settings, with Google Workspace accounts used for website administration and collaborative content updates. The implementation focused on embedding Collaboration tooling into cross functional processes rather than integrating alternative back end systems.
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BraceAbility eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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BraceAbility CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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BraceAbility IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BraceAbility
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Of Product Strategy and Brand Marketing | VP | Marketing | |
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COO | CXO | Finance | |
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CEO | CXO | Finance | |
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Digital Marketing Specialist | Manager | Marketing | |
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Apps Being Evaluated by BraceAbility Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BraceAbility IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BraceAbility digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BraceAbility Technographics
BraceAbility is a Retail organization based in United States,
with around 100 employees and annual revenues of $20.0 million.
BraceAbility operates a diverse technology stack with applications such as
Google Pay, Freshdesk Messaging (Formerly Freshchat) and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
BraceAbility has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google and Freshworks.
BraceAbility recently adopted applications including
Freshdesk Messaging (Formerly Freshchat) in 2021, Shopify in 2021 and Zonos Cross-Border in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BraceAbility’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BraceAbility’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BraceAbility technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.