Bedford, 44146, OH,
United States
Brand Castle Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Castle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Brand Castle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brand Castle has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2012, Microsoft 365 for Collaboration in 2022, xTupleCommerce for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Castle is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brand Castle revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Castle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | ||
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 | ||
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| CAI Software | Legacy | xTupleCommerce | eCommerce | eCommerce | n/a | 2015 | 2015 | In 2015 Brand Castle implemented xTupleCommerce to power its public website, using the eCommerce application to centralize online sales and improve the customer-facing storefront. The deployment was focused on web storefront functionality to support Brand Castle as a consumer packaged goods seller and to deliver an even better online customer experience. xTupleCommerce was configured to support typical eCommerce capabilities including product catalog and SKU management, category and merchandising controls, shopping cart and checkout workflows, customer account management, and order management processes. Configuration work included catalog structure for CPG packaging and variant management, pricing and promotion rules, and content updates for product pages and marketing banners. Operational ownership rested with Brand Castle marketing and eCommerce operations teams, with rollout concentrated on the public website and customer purchase flows. Governance centered on catalog and content publishing processes, order processing procedures, and ongoing site administration to sustain the online experience powered by xTupleCommerce. | |
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eCommerce | eCommerce |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Manufacturing ERP, Distribution ERP | ERP Services and Operations |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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