Brandstätter Group
Brandstaetterstrasse 2 - 10,
Zirndorf, 90513,
Germany
Zirndorf, 90513,
Germany
49 911 96 660
Consumer Packaged Goods
Brandstätter Group Technographics
Brandstätter Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brandstätter Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4614 Brandstätter Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brandstätter Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2005, In-House ATS for Applicant Tracking System in 2015, Salesforce Commerce Cloud for eCommerce in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brandstätter Group is running and its propensity to invest more and deepen its relationship with SAP , In-House Applications , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brandstätter Group revenues, which have grown to $890.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brandstätter Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brandstätter Group Tech Stack and Enterprise Applications
Brandstätter Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Brandstätter Group constructed the blueprint and rollout strategy with the group for the implementation of SAP ERP ECC 6.0. The SAP ERP ECC 6.0 implementation targeted ERP Financial capabilities and centralized modules FI, CO, MM, SD and CRM to standardize finance, controlling, procurement, order-to-cash and customer management workflows. Planning emphasized blueprinting workshops and a group-level rollout strategy to align master data and chart of accounts and to harmonize transactional processes across business units. Configuration work concentrated on core financial posting and controlling structures, material master and purchasing configuration, sales order configuration and CRM customer master stabilization.
Architecturally the implementation centered on a centralized SAP ERP instance to orchestrate integrated transactional flows between FI/CO and MM for procure-to-pay, and between SD and FI for order-to-cash, with CRM supporting customer master and service workflows. Operational scope covered finance, controlling, procurement, sales and customer service functions across the Brandstätter Group, delivered through phased rollout governance that included blueprint sign-off, configuration change control and training cadence. The program established process redesign and governance artifacts to manage configuration baselines, functional handover into operations and ongoing control of ERP Financial processes.
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Expense Management | ERP |
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2013 | 2013 |
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Brandstätter Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Brandstätter Group implemented the In-House ATS as their Applicant Tracking System. The In-House ATS was provisioned as the primary recruitment engine on the company careers site at playmobil.de, embedding public job listings, online application submission, and candidate intake workflows directly into the website. Deployment was internally operated, with the In-House ATS running as an in-house application and interfacing with the corporate careers front end.
The implementation focused on core ATS capabilities including job requisition publishing, candidate tracking through defined hiring stages, and configurable screening workflows, aligning recruiting operations under HR talent acquisition. Integrations were limited to the public website career portal, where the In-House ATS handled form capture and application routing, and operational ownership remained with central HR for governance and workflow configuration. The rollout centered on operationalizing recruiting and application processing within Brandstätter Group, using the In-House ATS to standardize candidate intake and hiring workflows across recruiting teams.
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Brandstätter Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2008 | 2008 |
In 2008, Brandstätter Group deployed Salesforce Commerce Cloud to power its eCommerce presence on playmobil.de. The implementation of Salesforce Commerce Cloud centralized the Playmobil storefront and product catalog to support direct to consumer online sales in Germany.
The deployment emphasized core storefront capabilities including catalog management, merchandising, product detail pages, shopping cart and checkout flows, and hosted content management to manage marketing creatives and seasonal campaigns. Salesforce Commerce Cloud was configured to handle storefront rendering and business rule driven merchandising, aligning with typical eCommerce operational workflows for consumer packaged goods.
Operational scope focused on the Playmobil brand digital commerce operations and impacted marketing, ecommerce operations, merchandising, and customer service functions. Governance included consolidated content and merchandising workflows and centralized platform administration, with rollout and ongoing operations managed through the web channel at playmobil.de.
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Brandstätter Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Brandstätter Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brandstätter Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Manager Operations Northern Europe | Manager | Finance | |
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Payroll Clerk | Manager | Finance | |
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Apps Being Evaluated by Brandstätter Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brandstätter Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brandstätter Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Brandstätter Group Technographics
Brandstätter Group is a Consumer Packaged Goods organization based in Germany,
with around 4614 employees and annual revenues of $890.0 million.
Brandstätter Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, In-House ATS and Salesforce Commerce Cloud,
covering areas like ERP Financial, Applicant Tracking System and eCommerce.
Brandstätter Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, In-House Applications and Salesforce.
Brandstätter Group recently adopted applications including
Salesforce Sales Cloud in 2021, Cloudflare CDN in 2020 and Contentsquare in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brandstätter Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brandstätter Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brandstätter Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.