Brax Technographics
Brax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Brax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brax has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2017, Centric Visual Boards for Collaboration in 2024, Pixelboxx DAM for Digital Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brax is running and its propensity to invest more and deepen its relationship with SAP , Centric Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brax revenues, which have grown to $345.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brax Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric Software | Legacy | Centric Visual Boards | Collaboration | Collaboration | n/a | 2024 | 2024 |
In 2024, BRAX implemented Centric Visual Boards as part of a broader PLM initiative to digitalize design and product development. The Centric Visual Boards application was deployed in a Collaboration context alongside Centric PLM to support early-stage ideation for BRAX's four annual collections and to improve supply chain transparency for EU sustainability compliance.
The deployment combined Centric PLM and the Centric Visual Assortment Board, a member of the Centric Visual Boards family, to provide visual-first assortment planning, collaborative decision-making, and native bidirectional product data flow between boards and PLM. Functional capabilities implemented include visual assortment curation, digitalized sampling workflows, and centralized product data management to reduce manual workloads during concept to sample phases.
The solution was provisioned as a cloud-based platform and specified integration points include native data exchange between Centric Visual Assortment Board and Centric PLM, and planned plug-ins for 3D solutions as well as connections to BRAX's existing enterprise systems. Operational scope targets creative teams, product development, sourcing and Digitalization and IT at BRAX headquarters in Herford, Germany, with direct implications for wholesale assortment planning and partner retail operations.
Governance and rollout are framed as the foundation of BRAX's digitalization roadmap under Digitalization and IT leadership, shifting early-stage design decisions onto collaborative boards to enable earlier feedback loops. Explicit outcomes stated by BRAX include digitalizing sampling which reduces pre-production costs, meeting EU transparency requirements, improving cross functional collaboration, accelerating collection to market timelines, and providing a platform for future AI and business intelligence investments.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixelboxx | Legacy | Pixelboxx DAM | Digital Asset Management | Content Management | n/a | 2019 | 2020 |
In 2019, Brax implemented Pixelboxx DAM. The deployment used Pixelboxx DAM in the Digital Asset Management category to centralize product imagery and marketing assets for a German retail business operating domestically and internationally.
The implementation combined Pixelboxx DAM with Pixelbridge as a Single Source of Truth, configuring core Digital Asset Management capabilities including metadata management, automated tagging, rendition generation for product image scaling, and workflow orchestration to streamline image production. Automated image transfers and multichannel distribution workflows were configured to support marketing, ecommerce, and marketplace channels, reducing manual handoffs in asset provisioning.
Pixelboxx DAM was integrated to Brax ERP, PIM, and 3D store planning systems to synchronize product master data, asset metadata, and scaled image renditions across commerce and retail planning systems. Operational coverage extended across marketing and ecommerce functions, supporting online storefronts, retail operations and third party marketplaces in Germany and international markets.
Governance was centralized around Pixelbridge as the authoritative asset repository, standardizing metadata schemas, access controls, and approval workflows to enforce asset ownership and reuse policies. Process changes emphasized automated tagging and transfer rules, aligning photography, product management and marketing teams to a single asset lifecycle and reducing ad hoc asset requests.
The implementation automated tagging and image transfers, streamlined image production workflows, and improved time to market and productivity for online, retail and marketplace channels.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2017 | 2017 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Brax
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brax Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brax IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brax digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brax Technographics
Brax is a Retail organization based in Germany,
with around 1100 employees and annual revenues of $345.0 million.
Brax operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Centric Visual Boards and Pixelboxx DAM,
covering areas like ERP Financial, Collaboration and Digital Asset Management.
Brax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Centric Software and Pixelboxx.
Brax recently adopted applications including
Centric Visual Boards in 2024, Centric PLM in 2024 and Microsoft Clarity in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.