New York, 10010, NY,
United States
Bread Finance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bread Finance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Bread Finance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bread Finance has purchased the following applications: Seismic Lessonly for Learning and Development in 2020, Zoom for Audio Video and Web Conferencing in 2020, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bread Finance is running and its propensity to invest more and deepen its relationship with Seismic , Workday , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bread Finance revenues, which have grown to $3.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bread Finance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Seismic | Legacy | Seismic Lessonly | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, Bread Finance deployed Seismic Lessonly within its Learning and Development portfolio. Seismic Lessonly using the Lessonly Learn module is embedded on the Bread Payments website to deliver self service learning and role based training for customer facing teams. The implementation concentrated on course authoring, lesson sequencing, assessments, and learner tracking to standardize onboarding and ongoing enablement. Positioning Seismic Lessonly on the public site enabled direct access to enablement content from digital touchpoints used by sales and support functions.
The deployment architecture centers on Seismic Lessonly delivering content through embedded Learn pages on the company website. Functional capabilities configured include course creation and templating, user segmentation and permissioned content access, progress reporting, and assessment scoring. Integrations described are limited to the website embedding of Lessonly Learn, with operational coverage focused on enablement, onboarding, and customer success workflows. Governance practices emphasized centralized content ownership, lesson versioning, and role based assignment workflows to manage content lifecycle and training cadence.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Bread Finance implemented Zoom as its Audio Video and Web Conferencing solution. Zoom is present on the company website, indicating the deployment includes web‑embedded meeting access or join links that allow external users to initiate real-time audio and video sessions from public pages.
The implementation leverages core Audio Video and Web Conferencing capabilities such as real-time video meetings, screen sharing, webinar hosting, browser-based join, and session recording to support synchronous interactions. Zoom functionality is used to provide both scheduled and ad hoc meeting workflows consistent with the application's typical functional modules.
Operational scope includes customer-facing engagement on the public website as well as internal collaboration for sales, product, and customer support teams. Business functions impacted are customer engagement, sales demonstrations, product support interactions, and corporate communications.
Governance and rollout centered on provisioning Zoom accounts and embedding meeting access into the public site, with IT responsible for maintaining the website integration and administrative controls to manage meeting access and user accounts. Bread Finance Zoom Audio Video and Web Conferencing supports customer engagement and internal collaboration across the organization.
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Collaboration | Collaboration |
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2020 | 2020 |
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Online Meeting Scheduling | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Bread Finance implemented Hotjar on its public website to support Customer Experience initiatives. The Hotjar deployment used a client-side JavaScript snippet instrumented across key web pages, enabling session recordings and heatmap collection for qualitative behavioral analysis.
Hotjar at Bread Finance is configured to capture session replays, heatmaps, conversion funnel analytics, and on-site feedback surveys, providing behavioral and attitudinal data for product, UX, and marketing teams. The implementation scope is focused on the website, with data capture scoped to page templates and governed through consent-aware activation and tag-based controls, and operational ownership aligned to digital product and UX teams for user research and interface prioritization.
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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