Breuninger Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by Breuninger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Breuninger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Breuninger has purchased the following applications: SAP HCM (HR) for Core HR in 2011, Zeotap CDP for Customer Data Platform in 2022, SAP Commerce Cloud (ex Hybris) for eCommerce in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Breuninger is running and its propensity to invest more and deepen its relationship with SAP , Zeotap , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Breuninger revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Breuninger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.