Breuninger
Breuninger Technographics
Breuninger Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Breuninger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Breuninger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Breuninger has purchased the following applications: SAP S/4 HANA for ERP Financial in 2022, SAP HCM (HR) for Core HR in 2011, Timify for Online Meeting Scheduling in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Breuninger is running and its propensity to invest more and deepen its relationship with SAP , UKG , ATOSS Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Breuninger revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Breuninger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Breuninger Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2022 | 2023 |
In 2022 Breuninger migrated SAP ERP ECC 6.0 to SAP S/4 HANA to centralize finance processes under an ERP Financial platform. The implementation targeted core finance and supply chain touchpoints across a retail footprint that includes 13 department stores and ecommerce and retail operations in Germany, Poland, Austria, Belgium, Luxembourg, Spain, the Netherlands and Switzerland.
SAP S/4 HANA was configured to cover core FI CO FI-CA and MM functionality to support purchase to pay and order to cash financial flows. Workstreams explicitly included automated invoice verification and FI-CA configuration to manage BreuningerCard receivables, with RPA and AI components introduced into finance automation routines as state of the art solution elements. The deployment emphasized ledgers, controlling structures and procurement posting rules consistent with an ERP Financial architecture.
Integrations connected SAP S/4 HANA to the Breuninger web shop, merchandise management and the central ecommerce warehouse logistics systems to align order, inventory and financial posting. The program included integration of new payment providers for the BreuningerCard workflow and alignment of merchandise master data with MM procurement and invoicing processes. These interfaces supported end to end transaction orchestration across retail and online channels.
Governance was organized through Digital Product Management acting as product owner, with roughly 80 to 90 colleagues driving product vision and agile delivery while serving as the interface between finance and IT. The setup established key user roles, second level support, and joint ownership between finance product owners and the operations team, with project management overseeing internationalization and cross departmental rollout sequencing.
Current project examples called out within the implementation scope include internationalization, automated invoice verification and the integration of new payment providers for the BreuningerCard. The program centered on embedding SAP S/4 HANA as the ERP Financial backbone for finance driven processes while preserving close operational ties to merchandising, ecommerce and logistics systems.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2011 | 2012 |
In 2011, Breuninger implemented SAP HCM (HR) as its Core HR application. The deployment targeted the retailer's HR operations in Germany and centralized personnel administration, time management, and employee self service for approximately 6,500 employees.
The SAP HCM (HR) implementation encompassed integrated modules for time management, employee and manager self service, a knowledge database, personnel planning and annual planning. The project included personnel deployment planning workflows and forecasting coordinated with ASES from Atoss, linking staffing requirements to operational planning processes.
Integrations extended to PeopleDoc for digital personnel files and automated HR processes, with Breuninger retaining PeopleDoc system administration responsibilities and executing testing and software update installations. Analytics and reporting were supported by Google BigQuery for data staging and Sisense for visualization, with user stories created and coordinated with data modelers to deliver HR dashboards and standardized reports.
Operational coverage included company wide training for around 230 managers across 13 department stores and the integration of new locations into the unified HR landscape. Governance and process restructuring included creation of user stories, cross company HR project participation, ongoing support and further development of personnel deployment planning and personnel statistics, plus routine testing and rollout of new HR system components.
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HR Service Delivery | HCM |
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2022 | 2023 |
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Payroll | HCM |
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2011 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2010 | 2010 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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Workforce Scheduling | HCM |
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2014 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Timify | Legacy | Timify | Online Meeting Scheduling | Collaboration | n/a | 2020 | 2020 |
In 2020 Breuninger implemented Timify for Online Meeting Scheduling to manage customer appointments and in-store service coordination. The vendor lists Breuninger as a customer on its website, which confirms a formal adoption of Timify within Breuninger’s operational tooling.
The implementation emphasized core Online Meeting Scheduling capabilities, including configurable public booking pages, appointment type definitions, resource and staff allocation rules, capacity controls, and customer confirmation workflows. Timify was configured to support appointment intake, queue and waitlist handling, and administrative booking management, aligning with common retail appointment scheduling patterns.
Operational scope focused on retail-facing business functions, specifically store operations, customer service, and appointment-driven sales consultations, with administrative controls for centralized policy and user role management. The deployment model followed a cloud-hosted SaaS approach consistent with Timify’s product profile, enabling web-based booking and centralized administrative configuration for store managers and service teams.
Governance centered on role-based access for store and corporate administrators, standardized booking policies and time-slot rules, and process changes around appointment handling and staff scheduling. The implementation narrative reflects Breuninger Timify Online Meeting Scheduling as a tactical scheduling layer embedding appointment orchestration into retail service workflows.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Breuninger
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Breuninger Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Breuninger IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Breuninger digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Breuninger Technographics
Breuninger is a Retail organization based in Germany,
with around 6500 employees and annual revenues of $1.20 billion.
Breuninger operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and Timify,
covering areas like ERP Financial, Core HR and Online Meeting Scheduling.
Breuninger has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Timify.
Breuninger recently adopted applications including
SAP S/4 HANA in 2022, UKG PeopleDoc in 2022 and Zeotap CDP in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Breuninger’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Breuninger’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Breuninger technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.