BRICO DÉPÔT Technographics
BRICO DÉPÔT Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BRICO DÉPÔT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7390 BRICO DÉPÔT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BRICO DÉPÔT has purchased the following applications: Intelex Incident Management for Environment, Health and Safety (EHS) in 2014, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2021, OpenX OpenAudience for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BRICO DÉPÔT is running and its propensity to invest more and deepen its relationship with Intelex Technologies , Oracle , AbleCommerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BRICO DÉPÔT revenues, which have grown to $2.46 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BRICO DÉPÔT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BRICO DÉPÔT Tech Stack and Enterprise Applications
BRICO DÉPÔT HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intelex Technologies | Legacy | Intelex Incident Management | Environment, Health and Safety (EHS) | HCM | n/a | 2014 | 2015 |
In 2014, BRICO DÉPÔT implemented Intelex Incident Management as its Environment, Health and Safety (EHS) incident and investigation platform. The deployment centralized incident intake and investigation workflows for retail operations and corporate safety teams, using Intelex Incident Management to capture incident records, assign investigators, and preserve audit trails. Configuration emphasized structured incident forms, task orchestration, and status-driven workflows aligned with typical EHS case management capabilities.
The implementation leveraged the Intelex causal trees module to formalize root cause analysis and to enable documented analysis of TAs. Investigation templates, causal tree visualization, and evidence attachment fields were configured to standardize investigator handoffs and closure criteria, establishing clearer governance of the incident lifecycle. Reporting and analytic views were implemented to surface recurring incident patterns and to support corrective action tracking within EHS management processes.
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BRICO DÉPÔT eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, BRICO DÉPÔT deployed Oracle Commerce Platform (ex ATG Web Commerce) for eCommerce on its public website. Oracle Commerce Platform (ex ATG Web Commerce) is implemented as the customer-facing commerce engine responsible for catalog presentation, product detail pages, and the merchandising layer that drives online product discovery and navigation. The implementation leverages core eCommerce functional areas including catalog management, merchandising and promotions configuration, search and navigation, personalization and content targeting, and checkout orchestration to support digital commerce workflows.
Operational scope centers on the company website where the platform delivers the online buying experience and supports business functions such as merchandising, digital marketing, and online sales operations. Configuration work emphasizes commerce-specific capabilities typical of the eCommerce category, including rule-based merchandising, campaign and promotion management, and storefront content composition, while integration patterns and backend system connections are not specified in the source.
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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BRICO DÉPÔT CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Brico Depot deployed OpenX OpenAudience as its Digital Advertising Platform on the corporate website. The OpenX OpenAudience implementation centralized on-site audience capture, segmentation, and programmatic ad delivery to support advertising and audience monetization, using web tag deployment and server-side audience signals consistent with Digital Advertising Platform functional patterns.
Configuration emphasized audience taxonomy, consent-aware targeting, and campaign reporting, with operational ownership resting in marketing and e-commerce functions for ad inventory and demand orchestration. The deployment leverages OpenX OpenAudience capabilities for audience segmentation, targeting, yield optimization and analytics, and it was provisioned to operate within Brico Depot website infrastructure to manage on-site advertising workflows.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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BRICO DÉPÔT TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2014 | 2014 |
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BRICO DÉPÔT IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at BRICO DÉPÔT
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by BRICO DÉPÔT Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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