Briefing.com
401 N Michigan Avenue, Suite 2950,
Chicago, 60611, IL,
United States
Chicago, 60611, IL,
United States
1 800-752-3013
Consumer Packaged Goods
Briefing.com Technographics
Briefing.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Briefing.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Briefing.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Briefing.com has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, GumGum for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Briefing.com is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Briefing.com revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Briefing.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Briefing.com Tech Stack and Enterprise Applications
Briefing.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Briefing.com implemented Oracle NetSuite ERP as its ERP Financial platform to consolidate accounting, billing, and financial reporting. The deployment followed a cloud native SaaS architecture consistent with Oracle NetSuite ERP, centralizing the general ledger, accounts payable, accounts receivable, and revenue recognition capabilities into a single system of record. Configuration focused on a scaled footprint appropriate for a 60 person consumer packaged goods firm, aligning chart of accounts, automated billing schedules, and bank reconciliation workflows. The implementation emphasized role based access controls and comprehensive audit trails to support financial governance.
Functionally the Oracle NetSuite ERP instance was configured for core financial operations, including fixed asset accounting, expense management, and month end close orchestration, with workflow automation applied to approval routing and invoice processing. Operational coverage centered on the finance and accounting teams, with transaction capture that supports order to cash and procure to pay process flows consistent with ERP Financial best practices. Governance changes included standardized closing checklists and segregation of duties enforcement within the application to strengthen control over accounting transactions. This implementation positions Briefing.com to manage end to end financial operations using Oracle NetSuite ERP in the ERP Financial category.
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Briefing.com AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Briefing.com implemented GumGum on its website as an Artificial Intelligence Marketing solution to extend on‑site advertising and contextual engagement capabilities. The deployment of GumGum is focused on publisher site-level instrumentation, embedding the GumGum script into page templates and editorial flows to enable real time content analysis and contextual ad placements across the site.
GumGum is configured to provide content classification and contextual targeting, supply creative placement and optimization signals, and surface content intelligence for page level ad decisions. Configuration work centered on taxonomy alignment between site content and GumGum classification, tag placement in article templates, and rule sets for contextual relevance and frequency management.
Operational integration is scoped to the website and the publisher advertising stack, with implementation touching marketing, editorial, and ad operations functions. The integration approach emphasizes server client tag orchestration, page level signal capture for contextual algorithms, and workflow changes for editorial tagging and creative deployment.
Governance focused on operational controls for content taxonomy, tag deployment cadence, and ad operations oversight to manage campaign rules and contextual targeting logic. Briefing.com uses GumGum to bridge site content intelligence and advertising execution, with the relationship expressed as Briefing.com GumGum Artificial Intelligence Marketing supporting marketing and ad operations on the publisher website.
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Briefing.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Briefing.com implemented Microsoft 365 to provide company wide Collaboration and unify productivity across internal teams. The Microsoft 365 deployment was configured as a cloud tenant with centralized user provisioning and corporate identity management, leveraging Microsoft 365 services including Exchange Online for mail, SharePoint Online for document libraries and intranet style content, and Microsoft Teams for chat and meetings. The deployment of Microsoft 365 is visible in public content workflows on the Briefing.com website and in corporate communications. Administrative controls and basic compliance settings were put in place to centralize account management and access control.
Functional modules implemented include email, document management, team chat, and meeting scheduling, with SharePoint used for structured document libraries and Teams for channel based collaboration. Operational coverage focused on corporate functions such as editorial, research, sales, and operations within the United States, with tenant level governance and role based access controls established to manage content publishing and internal communications. The Microsoft 365 configuration emphasized collaboration workflows, permissions management, and cloud based file sharing to support Briefing.com business functions such as content production and subscriber communications.
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Briefing.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Briefing.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Briefing.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Briefing.com
| First Name | Last Name | Title | Function | Department | Phone | |
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President/CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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Director of Marketing & Public Relations | Director | Marketing | |
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Apps Being Evaluated by Briefing.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Briefing.com IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Briefing.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Briefing.com Technographics
Briefing.com is a Consumer Packaged Goods organization based in United States,
with around 60 employees and annual revenues of $6.0 million.
Briefing.com operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and Microsoft 365,
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
Briefing.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Microsoft.
Briefing.com recently adopted applications including
Adobe ColdFusion in 2021, GumGum in 2020 and OpenX OpenAudience in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Briefing.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Briefing.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Briefing.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.