BBF
Sett End Rd W,
Blackburn, BB1 2PT,
United Kingdom
Blackburn, BB1 2PT,
United Kingdom
44 12 5427-7700
Consumer Packaged Goods
BBF Technographics
BBF Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BBF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 BBF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBF has purchased the following applications: Infor System21 for Manufacturing ERP, Distribution ERP in 2023, GoDaddy Webmail for Collaboration in 2017, Automattic Jetpack CRM for CRM in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBF is running and its propensity to invest more and deepen its relationship with Infor , GoDaddy , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBF revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BBF Tech Stack and Enterprise Applications
BBF ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor System21 | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, BBF deployed Infor System21 as its primary enterprise resource platform. Infor System21 served as the core Manufacturing ERP,Distribution ERP supporting finance, distribution and payroll accounting functions across BBFs four UK sites, in an organization of roughly 2000 employees with payroll volumes of 1100 paid weekly and 250 paid monthly, and with three sites operating under separate terms and conditions.
Configuration emphasis centered on general ledger and transaction-level financial processing, accounts receivable and debtor reconciliation, intercompany accounting, cash management and VAT reporting workflows. System21 acted as the ledger and transaction repository used to perform bank reconciliations, credit card reconciliations, Wells Fargo loan and interest reconciliation, debtor reconciliations and to maintain the Cash KPI Tracker across GBP, EUR and PLN, while payroll calculations and earnings summaries were prepared for Finance use.
Infor System21 operated alongside Exchequer, Cascade, Tropos and Wells Fargo banking systems as part of the application estate in use at BBF. The estate supported reconciliation and reporting workflows that linked ERP financial records with external banking positions and payroll reporting systems, enabling consolidated VAT submissions for multiple UK sites and regular cash position visibility across currencies.
Operational governance placed a Financial Accountant and Payroll Specialist in a standalone role responsible for end to end weekly payroll processing, monthly payroll runs for site specific populations, high volume reconciliations, intercompany settlement maintenance and preparation for year end audit activities. The role also provided cross coverage across the wider Finance team, maintaining centralized responsibility for paying all group employees and producing the finance reports required for month end and statutory submissions.
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BBF Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, BBF implemented GoDaddy Webmail as its hosted email solution. The deployment uses GoDaddy's cloud-hosted GoDaddy Webmail platform exposed via the company website to provide browser-based access and mailbox hosting for corporate users, placing GoDaddy Webmail in BBF's Collaboration layer for email and mailbox management.
GoDaddy Webmail delivers Collaboration capabilities typical of hosted email services, including webmail access, mailbox administration, spam filtering and standard IMAP and POP access for client connectivity. Operational coverage is described on the website as corporate email supporting internal communications and external stakeholder correspondence, with governance centered on centralized IT account provisioning and administrative control through GoDaddy's administration console.
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Collaboration | Collaboration |
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2017 | 2017 |
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BBF CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017, BBF implemented Automattic Jetpack CRM. Automattic Jetpack CRM is deployed on BBF's public website and serves as a CRM for customer and contact data capture. The deployment embeds CRM workflows into web forms and site interactions to centralize contact records and basic lead tracking, aligning the BBF Automattic Jetpack CRM CRM instance with sales and marketing front office use cases tied to site engagement.
Operationally the implementation centralizes web form capture, contact management, segmentation, and simple campaign orchestration typical of CRM applications, with data surfaced through the website interface to marketing and customer service teams. Governance aligns ownership of contact workflows and data hygiene to digital marketing and e commerce functions, enabling web driven lead routing and record stewardship.
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BBF IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at BBF
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BBF Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BBF IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BBF digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BBF Technographics
BBF is a Consumer Packaged Goods organization based in United Kingdom,
with around 2000 employees and annual revenues of $320.0 million.
BBF operates a diverse technology stack with applications such as
Infor System21, GoDaddy Webmail and Automattic Jetpack CRM,
covering areas like Manufacturing ERP, Distribution ERP, Collaboration and CRM.
BBF has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, GoDaddy and Automattic.
BBF recently adopted applications including
Infor System21 in 2023, GoDaddy in 2020 and GoDaddy Webmail in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BBF’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BBF’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BBF technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.