Brighton Collectibles
14022 Nelson Ave,,
City of Industry, 91746, CA,
United States
City of Industry, 91746, CA,
United States
1 800-628-7687
Retail
Brighton Collectibles Technographics
Brighton Collectibles Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brighton Collectibles and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 620 Brighton Collectibles employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brighton Collectibles has purchased the following applications: Shopify Payments for Payment Processing in 2022, FreeWheel Demandsuite for Agency Management in 2022, Olark Live Chat for Chatbots and Conversational AI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brighton Collectibles is running and its propensity to invest more and deepen its relationship with Shopify , FreeWheel, A Comcast Company , KWI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brighton Collectibles revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brighton Collectibles intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brighton Collectibles Tech Stack and Enterprise Applications
Brighton Collectibles ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Payments | Payment Processing | ERP | CQL | 2022 | 2022 |
In 2022 Brighton Collectibles implemented Shopify Payments as its Payment Processing solution, engaging CQL to replatform the storefront to Shopify and enable integrated payment methods for the US market. CQL implemented Shopify Payments including Apple Pay and Google Pay to centralize payment acceptance and modernize the checkout experience across channels.
The engagement focused on commerce and finance, configuring checkout and payments capabilities within the Shopify Payments application. Workstreams included checkout flow configuration, payment method enablement for native mobile wallets and card acceptance, and provisioning the omnichannel storefront to present consistent payment options across web and mobile channels.
Operational coverage targeted Brighton Collectibles commerce and finance teams in the United States, with CQL leading replatforming and payment configuration efforts. The implementation delivered a modernized omnichannel storefront with multiple payment methods integrated, intended to improve checkout conversion and the payment experience.
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Brighton Collectibles ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Brighton Collectibles implemented FreeWheel Demandsuite. The deployment places FreeWheel Demandsuite on Brighton Collectibles' public website to provide Agency Management capabilities for handling programmatic demand and agency-driven campaign workflows, configured to act as the site-level demand orchestration and campaign control point for digital advertising inventory tied to the ecommerce presence.
Configuration emphasized functional modules common to Agency Management, including demand orchestration, campaign and inventory management, and reporting to support ad operations and agency coordination. Operational scope centers on digital marketing and ad operations teams responsible for site monetization and campaign delivery, with governance changes to centralize campaign controls and standardize agency handoffs, and FreeWheel Demandsuite is instrumented to surface campaign performance and inventory availability for Brighton Collectibles' digital advertising workflows.
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Point Of Sale | ERP Services and Operations |
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2014 | 2014 |
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Brighton Collectibles AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013 Brighton Collectibles deployed Olark Live Chat on its ecommerce website to provide real-time visitor engagement. The deployment is categorized as Chatbots and Conversational AI and supported online customer service and sales assistance through an embedded website chat widget. Olark Live Chat was provisioned as a cloud-hosted conversational interface with an agent console, session transcripts, and canned response templates to enable synchronous chat and basic automation of common inquiries.
Operationally the implementation targeted the web storefront and front-line customer service teams, integrating chat sessions into agent workflows and capturing transcripts for follow-up. Governance centered on chat hours, agent routing, and transcript retention configured within the Olark Live Chat application to standardize responses and handoffs to existing support processes. The setup emphasized real-time visitor monitoring, proactive messaging, and transcript logging as core capabilities typical of the Chatbots and Conversational AI category.
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Brighton Collectibles Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Brighton Collectibles eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Brighton Collectibles CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Brighton Collectibles ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Brighton Collectibles PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Brighton Collectibles IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Brighton Collectibles CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brighton Collectibles
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brighton Collectibles Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brighton Collectibles IT executives and key decision makers. This section highlights Brighton Collectibles's latest recorded technology evaluations, including Klaviyo for Marketing Automation on 2025-07-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brighton Collectibles digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-16 | Brighton Collectibles | Evaluated | Klaviyo | Klaviyo | Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Brighton Collectibles Technographics
Brighton Collectibles is a Retail organization based in United States,
with around 620 employees and annual revenues of $100.0 million.
Brighton Collectibles operates a diverse technology stack with applications such as
Shopify Payments, FreeWheel Demandsuite and Olark Live Chat,
covering areas like Payment Processing, Agency Management and Chatbots and Conversational AI.
Brighton Collectibles has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Shopify, FreeWheel, A Comcast Company and Olark.
Brighton Collectibles recently adopted applications including
LexisNexis ThreatMetrix in 2023, Shopify Payments in 2022 and FreeWheel Demandsuite in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brighton Collectibles’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brighton Collectibles’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brighton Collectibles technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.