Brightside Insurance
Brightside Park, Severn Bridge, Aust,
Bristol, BS35 4BL,
United Kingdom
Bristol, BS35 4BL,
United Kingdom
44 333 005 2424
Banking and Financial Services
Brightside Insurance Technographics
Brightside Insurance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brightside Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 640 Brightside Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brightside Insurance has purchased the following applications: Telerik Sitefinity CMS for Web Content Management in 2018, Mitel MiContact Center Enterprise for Call Center in 2017, Rackspace Cloud for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brightside Insurance is running and its propensity to invest more and deepen its relationship with Progress Software , Mitel , Infinity Tracking or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brightside Insurance revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brightside Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brightside Insurance Tech Stack and Enterprise Applications
Brightside Insurance Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Brightside Insurance deployed Telerik Sitefinity CMS as its Web Content Management platform to power the company website and centralize digital experience management. Brightside Insurance uses Telerik Sitefinity CMS to provide content lifecycle controls, page composition, and public site publishing for its customer facing web presence.
The implementation leverages core Web Content Management capabilities including visual content authoring, page templates and composition, media library management, form creation and submission handling, content scheduling and versioning, and personalization frameworks consistent with public website operations. Telerik Sitefinity CMS is presented as the primary content control plane for marketing and web operations, enabling editors to author and stage content and to manage navigation and content metadata.
Operational governance emphasizes role based authoring and approval workflows, metadata and taxonomy governance, and staged publishing processes to separate editorial staging from production publishing. The deployment is oriented around the corporate website and digital channels, with responsibility concentrated in marketing, web operations, and content teams, and structured workflows to maintain content quality and publishing cadence.
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Brightside Insurance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitel | Legacy | Mitel MiContact Center Enterprise | Call Center | CRM | n/a | 2017 | 2018 |
In 2017 Brightside Insurance deployed Mitel MiContact Center Enterprise as a hosted Mitel cloud solution to consolidate contact center operations across four countries, supporting 110 contact centre users and 50 back office staff. The initiative addressed an inability to report centrally caused by disparate systems, and the implementation was positioned to enable a follow the sun support model and shared workload orchestration across international boundaries and time zones.
Mitel MiContact Center Enterprise was configured to provide centralized reporting and orchestration for Call Center operations, aligning contact routing, skills based distribution, and real time monitoring to support multi site collaboration. Configuration emphasized centralized administration and reporting, enabling supervisors to view and manage queues and performance across separate regional operations from a single management plane.
Operational coverage included customer support teams and associated back office functions across four countries, with the hosted cloud deployment used to cost effectively leverage multiple operations centres. The deployment supported cross border workload sharing and continuous customer support, and it centralized telemetry and reporting to remove previous fragmentation of operational data.
Governance focused on centralized management and unified reporting workflows rather than local system silos, enabling consistent contact handling policies and shared staffing models across regions. The hosted Mitel cloud approach allowed Brightside Insurance to cost effectively scale contact centre capacity and to operate a follow the sun support model while maintaining a single Call Center reporting and administration environment.
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Customer Analytics | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Brightside Insurance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017 Brightside Insurance deployed Rackspace Cloud to host its customer facing website, using Rackspace Technology under the Application Hosting and Computing Services category. Brightside Insurance adopted Rackspace Cloud to centralize web hosting and compute for its online presence and digital channel.
The implementation aligned with standard Application Hosting and Computing Services capabilities, providing virtual compute instances, web hosting, scalability and monitoring to support the website and web operations. Rackspace Cloud was instrumented to handle content delivery, HTTP load balancing, instance lifecycle management and infrastructure monitoring, enabling routine provisioning and operational support for the site.
Operational ownership remained with Brightside Insurance IT and web operations teams in the United Kingdom, with cloud administration, backup and monitoring workflows established to govern the environment. The deployment focused on the website layer and integrated Rackspace Cloud with the firm s digital channel to support customer interaction and online service access.
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Brightside Insurance CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Brightside Insurance
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brightside Insurance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brightside Insurance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brightside Insurance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brightside Insurance Technographics
Brightside Insurance is a Banking and Financial Services organization based in United Kingdom,
with around 640 employees and annual revenues of $50.0 million.
Brightside Insurance operates a diverse technology stack with applications such as
Telerik Sitefinity CMS, Mitel MiContact Center Enterprise and Rackspace Cloud,
covering areas like Web Content Management, Call Center and Application Hosting and Computing Services.
Brightside Insurance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Progress Software, Mitel and Rackspace Technology.
Brightside Insurance recently adopted applications including
Infinity Call Tracking in 2021, Force24 Marketing Automation in 2020 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brightside Insurance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brightside Insurance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brightside Insurance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.