Britania Eletrodomesticos SA
Rua Dona Francisca, N A° 12.340,
Pirabeiraba, 89239,
Brazil
Pirabeiraba, 89239,
Brazil
55 47 3431-0300
Consumer Packaged Goods
Britania Eletrodomesticos SA Technographics
Britania Eletrodomesticos SA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Britania Eletrodomesticos SA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1880 Britania Eletrodomesticos SA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Britania Eletrodomesticos SA has purchased the following applications: TOTVS HR for Core HR in 2018, Microsoft 365 for Collaboration in 2020, VTEX eCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Britania Eletrodomesticos SA is running and its propensity to invest more and deepen its relationship with TOTVS , Microsoft , VTEX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Britania Eletrodomesticos SA revenues, which have grown to $146.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Britania Eletrodomesticos SA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Britania Eletrodomesticos SA Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TOTVS | Legacy | TOTVS HR | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, Britania Eletrodomesticos SA implemented TOTVS HR as its Core HR application. The deployment established centralized employee master records and role assignments to support staff involved in procurement, new product development and sales enablement.
TOTVS HR was configured to capture personnel profiles, organizational assignments, schedule entry and activity logs consistent with Core HR functionality. Functional capabilities implemented included employee master data, organizational management, schedule tracking for product development monitoring and recordkeeping for supplier interactions and sample logistics.
Operational users fed data in the internal system and TOTVS, entering supplier follow up notes, requests for quotes and samples, sample ordering and arrival at the distribution center, scheduling of graphic material and preparation of sales presentations. These entries were used to coordinate cross functional work, with staff participating in weekly meetings with other areas and using the system to maintain assignment and schedule records.
Governance centered on role level data ownership and a routine update cadence aligned to weekly cross functional meetings, with HR and operational managers responsible for maintaining personnel and activity records in TOTVS HR and the company internal system.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Britania Eletrodomesticos SA implemented Microsoft 365 for Collaboration. The company website contains visible Microsoft 365 artifacts, which indicates an active Microsoft 365 tenant footprint exposed in public site scripts and service references. The implementation supports enterprise productivity for an organization of approximately 1880 employees headquartered in Brazil, consistent with a cloud-first Collaboration deployment.
The deployment follows a cloud-hosted Microsoft 365 architecture and delivers core Collaboration capabilities including cloud email, document collaboration, team-based communication, and cloud file storage through Microsoft 365. Operational control is oriented around tenant level administration, identity and access governance, and content lifecycle policies to manage corporate email, SharePoint sites, OneDrive storage and Teams communications. Rollout and governance focus on central tenant policies and access controls while extending collaboration capabilities into the company web presence and corporate productivity functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Britania Eletrodomesticos SA implemented VTEX eCommerce, deploying VTEX eCommerce on its consumer-facing website in Brazil. The implementation established a dedicated eCommerce layer to support online product presentation and direct-to-consumer sales on britania.com.br.
The VTEX eCommerce deployment covers core storefront and merchandising workflows, including catalog management, product detail pages, shopping cart and checkout orchestration, promotions and pricing configuration, and basic order management and customer account capabilities consistent with eCommerce platform functionality. Configuration focused on online merchandising and consumer purchase flows, with platform-native commerce capabilities expected to govern catalog, pricing, and checkout behavior.
Operational ownership spans e-commerce, marketing, merchandising, customer service, and IT teams, with the application supporting front-end commerce operations for Brazil. Governance centered on platform configuration and merchandising processes to run online assortments and promotional campaigns through VTEX eCommerce.
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Britania Eletrodomesticos SA
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Britania Eletrodomesticos SA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Britania Eletrodomesticos SA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Britania Eletrodomesticos SA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Britania Eletrodomesticos SA Technographics
Britania Eletrodomesticos SA is a Consumer Packaged Goods organization based in Brazil,
with around 1880 employees and annual revenues of $146.0 million.
Britania Eletrodomesticos SA operates a diverse technology stack with applications such as
TOTVS HR, Microsoft 365 and VTEX eCommerce,
covering areas like Core HR, Collaboration and eCommerce.
Britania Eletrodomesticos SA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TOTVS, Microsoft and VTEX.
Britania Eletrodomesticos SA recently adopted applications including
Awin Affiliate Marketing in 2021, SolarWinds Loggly in 2021 and Azion Edge Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Britania Eletrodomesticos SA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Britania Eletrodomesticos SA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Britania Eletrodomesticos SA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.