British Airways
Location
Waterside (HCB3),
London, UB7 0GB,
United Kingdom
Website
https://www.britishairways.com/
Phone
44 20 3250-0145
Artw industry
Transportation
Employee
Revenue

British Airways Technographics

British Airways Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by British Airways and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 British Airways employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British Airways has purchased the following applications: Tableau for Analytics and BI in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British Airways is running and its propensity to invest more and deepen its relationship with Tableau Software , Microsoft , Dynatrace or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British Airways revenues, which have grown to $13.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Airways intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

British Airways Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Tableau Software Legacy Tableau Analytics and BI Analytics and BI n/a 2017 2017
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Content Delivery Network IaaS 2016 2016
Database Management IaaS 2019 2019
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Dynatrace Legacy Dynatrace APM Application Performance Management ITSM n/a 2016 2016
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2016 2016
Collaboration Collaboration 2015 2015
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
CRM CRM 2016 2016
CRM CRM 2003 2003
Customer Engagement CRM 2016 2016
Customer Experience CRM 2015 2015
Customer Experience CRM 2017 2017
Customer Loyalty CRM 2016 2016
Data Management Platform CRM 2011 2011
Digital Advertising Platform CRM 2011 2011
Marketing Analytics CRM 2011 2011
Marketing Analytics CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2014 2015
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
DDoS Protection CyberSecurity 2014 2014
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
eCommerce eCommerce 2015 2015
EPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
EPM EPM 2017 2017
EPM EPM 2013 2013
Financial Consolidation and Close EPM 2017 2017
Financial Consolidation and Close EPM 2013 2013
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2018 2018
ERP Financial ERP Financial Management 2018 2018
Expense Management ERP Financial Management 2018 2018
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Extract, Transform, and Load (ETL), Data Replication PaaS 2015 2015
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Learning and Development HCM 2017 2017
Learning and Development HCM 2016 2016
Performance and Goal Management HCM 2016 2016
Succession and Leadership Planning HCM 2016 2016
Professional Services
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
PEO (Professional Employer Organization) Professional Services 2014 2015
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Travel Management ERP Services and Operations 2018 2018
IT Decision Makers and Key Stakeholders at British Airways
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by British Airways Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD British Airways Technographics

British Airways is a Transportation organization based in United Kingdom, with around 35000 employees and annual revenues of $13.74 billion.

British Airways operates a diverse technology stack with applications such as Tableau, Microsoft Azure Cloud Services and Dynatrace APM, covering areas like Analytics and BI, Application Hosting and Computing Services and Application Performance Management.

British Airways has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Tableau Software, Microsoft and Dynatrace.

British Airways recently adopted applications including Oracle Autonomous Database in 2019, SAP S/4 HANA in 2018 and SAP S/4 HANA Finance in 2018, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of British Airways’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates British Airways’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete British Airways technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.