British Airways

Waterside (HCB3),
London, UB7 0GB,
United Kingdom

https://www.britishairways.com/

44 20 3250-0145

Transportation

British Airways Technographics

British Airways Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by British Airways and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 British Airways employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British Airways has purchased the following applications: Tableau for Analytics and BI in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British Airways is running and its propensity to invest more and deepen its relationship with Tableau Software , Microsoft , Dynatrace or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British Airways revenues, which have grown to $13.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Airways intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

British Airways Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Tableau Software	Legacy	Tableau	Analytics and BI	Analytics and BI	n/a	2017	2017

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2019	2019

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Dynatrace	Legacy	Dynatrace APM	Application Performance Management	ITSM	n/a	2016	2016

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2015	2015

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2003	2003
Subscribe	Subscribe	Subscribe	Customer Engagement	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Customer Loyalty	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2014	2015

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	DDoS Protection	CyberSecurity	Subscribe	2014	2014

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2015	2015

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2013	2013

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2013	2013

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Extract, Transform, and Load (ETL), Data Replication	PaaS	Subscribe	2015	2015

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	PEO	HCM	Subscribe	2014	2015
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Succession and Leadership Planning	HCM	Subscribe	2016	2016

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2018	2018

IT Decision Makers and Key Stakeholders at British Airways

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Head Of Digital	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Sales Enablement Manager	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Commercial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Global Media Relations	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	People Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of HR	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Management and Corporate L&D Executive	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Financial Controller	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director, Operations & Aircraft Fleet	Director	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Group Procurement Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Group Procurement Manager- Hotels and Ground Transportation, UKI & Hubs	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Senior IT Project Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Staff Travel System Delivery Consultant	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Finance Business Partnering - Engineering & Fleet	Director	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Finance Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of IT Operations and Infrastructure	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Procurement Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Infrastructure Executive, Network and Alliances	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Data and Insights Product Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of HR	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Customer Experience Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Director of Transformation	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior HR Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HRIS & Continuous Improvement Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Operations System & Development Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director of Brand and Customer Experience	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Digital Customer Experience Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Success Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Lead Proactive Customer Care Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Director of Customer Care	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Chief Customer Officer	CXO	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Lead Customer Experience Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Loyalty Lead	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Loyalty Lead	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head of UK&I Sales & Global Accounts	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Loyalty Product Lead	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Database Administrator	Manager	Marketing	Subscribe	Subscribe

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Apps Being Evaluated by British Airways Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

British Airways Technographics

Analytics and BI

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IaaS

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ITSM

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Collaboration

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CRM

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CyberSecurity

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eCommerce

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EPM

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ERP Financial Management

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