British Airways
Waterside (HCB3),
London, UB7 0GB,
United Kingdom
London, UB7 0GB,
United Kingdom
44 20 3250-0145
Transportation
British Airways Technographics
British Airways Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by British Airways and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 British Airways employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British Airways has purchased the following applications: Zahara Accounts Payable for AP Automation in 2017, Gomo Learning for Learning and Development in 2017, SAP Concur Travel for Travel Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British Airways is running and its propensity to invest more and deepen its relationship with Zahara Systems , SAP , Gomo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British Airways revenues, which have grown to $13.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Airways intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
British Airways Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zahara Systems | Legacy | Zahara Accounts Payable | AP Automation | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 British Airways deployed Zahara Accounts Payable to automate purchase requisitions, approvals and invoice processing for its BA Holidays finance function in the United Kingdom. The Zahara Accounts Payable implementation was delivered as a rapid cloud rollout to approximately 250 staff, reflecting a focused AP Automation deployment to centralize invoice-approval workflows and supplier invoice handling within the finance organization.
The implementation configured purchase requisition capture, approval routing and automated invoice-processing capabilities consistent with AP Automation functional patterns. Zahara Accounts Payable was configured to enforce multi-level approvals, provide an audit trail for procurement and payable transactions, and automate invoice routing to finance approvers, reducing manual touchpoints and standardizing workflow logic across sites within BA Holidays.
Operational ownership rested with the finance function in the UK, with the rollout emphasizing quick setup and user enablement for departmental approvers. Reported outcomes from the case study include faster approvals and reduced errors, along with measurable reductions in cost, time and invoice-processing errors following the Zahara Accounts Payable cloud deployment.
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gomo | Legacy | Gomo Learning | Learning and Development | HCM | n/a | 2017 | 2017 |
In 2017, British Airways implemented Gomo Learning within its Learning and Development portfolio. Gomo Learning was deployed as a cloud hosted authoring and delivery platform, providing responsive eLearning capabilities, SCORM and xAPI compatible content support, centralized content versioning, and role based authoring workflows to manage course creation and distribution.
The implementation targeted corporate L&D operations, aligning HR learning teams and training administrators to standardize course lifecycles, assessments, and compliance training for operational programs. Governance centered on centralized content review and role based access controls, supported by analytics and reporting features for learning administrators to monitor course adoption and administer ongoing content updates.
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Learning and Development | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 British Airways implemented SAP Concur Travel as the enterprise Travel Management platform for its corporate travel program in the United Kingdom. The deployment was positioned to centralize booking capture and expense correlation for the company’s travel population of approximately 35,000 employees.
SAP Concur Travel was configured to support booking ingestion, itinerary management, e-receipt capture, and expense reconciliation workflows typical of Travel Management deployments. The implementation emphasized automated trip data capture and policy-enabled booking validation, aligning travel booking records with expense lifecycle processes.
Concur TripLink was used to sync British Airways bookings and e-receipts with Concur Travel and Expense, providing a direct feed of reservation data and electronic receipts into the Concur backend. The architecture relied on Concur TripLink connectivity to map passenger name record level booking details and e-receipt metadata into the travel and expense system to create unified transaction records.
Operational ownership focused on travel procurement and finance functions, consolidating travel booking data and expense processing into a single Travel Management system. Governance centered on centralized policy enforcement and standardized expense capture workflows for travel and finance stakeholders across the organization.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2004 | 2005 |
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Collaboration | Collaboration |
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2007 | 2007 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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CRM | CRM |
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2003 | 2003 |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2015 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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EPM | EPM |
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2013 | 2013 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2013 | 2013 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2012 | 2012 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2015 | 2015 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2014 | 2015 |
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Operating System (OS) | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Database Management | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2014 | 2014 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2014 | 2015 |
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IT Decision Makers and Key Stakeholders at British Airways
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by British Airways Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from British Airways IT executives and key decision makers. This section highlights British Airways's latest recorded technology evaluations, including Jeppesen Crew Planning for Workforce Planning on 2025-10-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the British Airways digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD British Airways Technographics
British Airways is a Transportation organization based in United Kingdom,
with around 35000 employees and annual revenues of $13.74 billion.
British Airways operates a diverse technology stack with applications such as
Zahara Accounts Payable, Gomo Learning and SAP Concur Travel,
covering areas like AP Automation, Learning and Development and Travel Management.
British Airways has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zahara Systems, Gomo and SAP.
British Airways recently adopted applications including
Unicepta Platform in 2020, Medallia Digital Experience Analytics in 2019 and Oracle Autonomous Database in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of British Airways’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates British Airways’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete British Airways technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.