British Airways
Waterside (HCB3),
London, UB7 0GB,
United Kingdom
London, UB7 0GB,
United Kingdom
44 20 3250-0145
Transportation
British Airways Technographics
British Airways Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by British Airways and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 British Airways employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British Airways has purchased the following applications: Accertify Account Protection for AML, Fraud and Compliance in 2012, Tableau for Analytics and BI in 2017, Zahara Accounts Payable for AP Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British Airways is running and its propensity to invest more and deepen its relationship with Accertify , Tableau Software , Medallia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British Airways revenues, which have grown to $13.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Airways intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
British Airways Data, Technology Stack, and Enterprise Applications
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Accertify | Legacy | Accertify Account Protection | AML, Fraud and Compliance | TRM | n/a | 2012 | 2012 | In 2012, British Airways implemented Accertify Account Protection to secure its online bookings and payment channels. The deployment targeted the travel and payments area across EMEA and positioned the Accertify Account Protection application to address fraud and account takeover threats in the Apps Category. The Accertify Account Protection implementation configured airline focused account takeover detection and fraud controls, aligning automated decisioning with manual review workflows. Configuration work emphasized rules based screening and transaction risk scoring consistent with account protection use cases, applied to booking flow and payment authorization paths. Operational coverage centered on online booking and payment channels serving EMEA customers, with the solution instrumented to feed fraud signals into payment authorization and chargeback review processes. Functional impact extended to e commerce, payments, and customer service workflows through staged review queues and fraud alerting. Governance established centralized fraud rules and review processes to manage account takeover risk and disputed transactions. The case study reported a 47% reduction in chargebacks within nine months and increased sales throughput after Accertify Account Protection was operational. |
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 | ||
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zahara Systems | Legacy | Zahara Accounts Payable | AP Automation | ERP Financial Management | n/a | 2017 | 2017 | In 2017 British Airways deployed Zahara Accounts Payable to automate purchase requisitions, approvals and invoice processing for its BA Holidays finance function in the United Kingdom. The Zahara Accounts Payable implementation was delivered as a rapid cloud rollout to approximately 250 staff, reflecting a focused AP Automation deployment to centralize invoice-approval workflows and supplier invoice handling within the finance organization. The implementation configured purchase requisition capture, approval routing and automated invoice-processing capabilities consistent with AP Automation functional patterns. Zahara Accounts Payable was configured to enforce multi-level approvals, provide an audit trail for procurement and payable transactions, and automate invoice routing to finance approvers, reducing manual touchpoints and standardizing workflow logic across sites within BA Holidays. Operational ownership rested with the finance function in the UK, with the rollout emphasizing quick setup and user enablement for departmental approvers. Reported outcomes from the case study include faster approvals and reduced errors, along with measurable reductions in cost, time and invoice-processing errors following the Zahara Accounts Payable cloud deployment. | |
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Database Management | IaaS |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2004 | 2005 |
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Collaboration | Collaboration |
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2007 | 2007 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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CRM | CRM |
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2016 | 2016 |
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CRM | CRM |
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2003 | 2003 |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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DDoS Protection | CyberSecurity |
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2014 | 2014 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2015 | 2015 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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EPM | EPM |
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2017 | 2017 |
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EPM | EPM |
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2013 | 2013 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2015 | 2015 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2014 | 2015 |
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Operating System (OS) | PaaS |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Learning and Development | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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PEO (Professional Employer Organization) | Professional Services |
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2014 | 2015 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Travel Management | ERP Services and Operations |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at British Airways
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by British Airways Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD British Airways Technographics
British Airways is a Transportation organization based in United Kingdom,
with around 35000 employees and annual revenues of $13.74 billion.
British Airways operates a diverse technology stack with applications such as
Accertify Account Protection, Tableau and Zahara Accounts Payable,
covering areas like AML, Fraud and Compliance, Analytics and BI and AP Automation.
British Airways has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Accertify, Tableau Software and Zahara Systems.
British Airways recently adopted applications including
Unicepta Platform in 2020, Medallia Digital Experience Analytics in 2019 and Oracle Autonomous Database in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of British Airways’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates British Airways’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete British Airways technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.