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Broadsoft Technographics
Broadsoft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadsoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1597 Broadsoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadsoft has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Adobe Marketo for Marketing Automation in 2014, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadsoft is running and its propensity to invest more and deepen its relationship with Cisco Systems , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadsoft revenues, which have grown to $402.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadsoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broadsoft Tech Stack and Enterprise Applications
Broadsoft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Broadsoft implemented Cisco Webex Meetings. Cisco Webex Meetings is deployed as a cloud-hosted Audio Video and Web Conferencing capability embedded on Broadsoft's public website, providing direct join and scheduling access for external and internal sessions.
The deployment leverages core Cisco Webex Meetings functionality typical for the category, including video and audio conferencing, screen sharing, session recording, meeting scheduling, host and participant controls, and browser-based join flows. Cisco Webex Meetings is used to surface web conferencing directly from the site, which implies configuration of meeting provisioning, branding, and browser client behavior to align with Broadsoft web interactions.
Operational scope focused on Broadsoft's web presence and meeting access managed through Cisco Webex administrative configuration and Broadsoft web operations. Governance centered on meeting provisioning, access controls, and content lifecycle for site-hosted sessions, with implementation work concentrated on embedding meeting entry points and configuring audio video and web conferencing workflows that support customer-facing and collaborative meeting use.
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Broadsoft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Broadsoft deployed Adobe Marketo as its Marketing Automation platform. Adobe Marketo was implemented on their website to capture web leads, host landing pages and forms, and run email campaign orchestration tied to site behavior tracking.
Configuration emphasized core Marketing Automation modules including lead capture and form management, email campaign orchestration, automated nurture workflows, segmentation and scoring, and landing page management. Operational scope centered on the marketing organization supporting web-driven demand generation and content-to-lead conversion, with governance focused on campaign approval workflows, audience suppression and data hygiene to align campaign execution with corporate communications processes.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Broadsoft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Broadsoft implemented Google Cloud Platform (GCP) for Application Hosting and Computing Services to host and deliver its public website assets. The deployment centralized web-facing infrastructure into GCP, providing elastic compute for web applications, object storage for static assets, and cloud-native networking to support site availability and secure traffic termination. This hosting footprint serves web operations and corporate marketing content delivery as the primary business functions supported by the implementation.
The Google Cloud Platform (GCP) implementation leverages standard cloud hosting capabilities such as load balancing, HTTPS termination, scalable compute, storage, and integrated monitoring and logging to maintain operational observability. Governance and operational control are exercised by infrastructure and web operations teams who manage configuration, access controls, and deployment cadence for the hosting environment. Broadsoft's use of Application Hosting and Computing Services is focused on public website delivery and ongoing infrastructure management under a cloud-native hosting model.
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Broadsoft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Broadsoft
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Broadsoft Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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