New York, 10019, NY,
United States
Broadway.com Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadway.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Broadway.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadway.com has purchased the following applications: Accertify Payment for Payment Processing in 2023, Checkbox Survey for Survey and Questionnaire in 2015, Mixpanel for Marketing Analytics in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadway.com is running and its propensity to invest more and deepen its relationship with Accertify , Checkbox Technology , Mixpanel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadway.com revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadway.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accertify | Legacy | Accertify Payment | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
In 2023 Broadway.com implemented Accertify Payment in the Payment Fraud and Chargeback Management category in the United States to strengthen payment fraud detection for ticketing chargebacks. The deployment concentrated on payments and finance workflows for online ticket sales and chargeback handling.
The implementation used Accertify Payment as a machine learning driven ticketing and chargeback solution, combining automated fraud scoring, chargeback case management, and decisioning to detect and prevent disputed transactions. Configuration emphasized ticketing-specific signals and rule orchestration to separate high risk transactions for manual review and automate routine representment actions where confidence thresholds were met.
Operational integration was focused on embedding Accertify Payment into Broadway.com payment authorization and ticketing order flows, with the system routing flagged orders into finance and risk analyst queues. The rollout covered US operations and prioritized the payments, risk, and customer service teams responsible for dispute resolution and representment processing.
Governance included centralized monitoring and updated chargeback handling workflows to align adjudication responsibilities with the Accertify Payment decision outputs. Outcomes reported in the case study include a 68% reduction in chargeback losses and large increases in detected and prevented fraud, reflecting measurable improvement in Broadway.com chargeback management after the Accertify Payment deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Checkbox Technology | Legacy | Checkbox Survey | Survey and Questionnaire | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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