AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Broce Manufacturing Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho SalesIQ Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GenAlpha Technologies Legacy GenAlpha Analytics Analytics and BI Analytics and BI n/a 2020 2020
In 2020, Broce Manufacturing engaged GenAlpha Technologies to deploy the Equip360 eCommerce and eCatalog solution and to instrument GenAlpha Analytics for its United States aftermarket parts business. Broce Manufacturing used GenAlpha Analytics, an Analytics and BI application, for aftermarket parts sales and customer self service reporting, aligning catalog to commercial operations and dealer enablement. The engagement prioritized online self service for dealers and end customers through a centralized Equip360 storefront. The implementation included Equip360 eCommerce and eCatalog capabilities such as catalog management, pricing orchestration, shopping cart and order capture, and a reporting layer surfaced as Equip360 Insights. GenAlpha Analytics was provisioned to provide dashboards, order and revenue reporting, and transaction level analysis consistent with Analytics and BI functional workflows. Configuration emphasized telemetry from storefront transactions to populate dashboards for commercial and customer success teams. Operational coverage focused on the aftermarket parts business across Broce Manufacturing United States dealer and customer channels, with analytics usage inferred from Equip360 transaction telemetry and GenAlpha customer success reporting. The GenAlpha Analytics implementation supported sales and customer service workflows by exposing order trends and parts revenue at SKU and dealer levels. No specific external system integrations were named in source reporting beyond Equip360 telemetry and GenAlpha reporting feeds. Outcomes reported in customer success materials tied to the Equip360 launch included approximately 2,057 orders and over $1.57M in parts revenue within months of launch, indicating rapid adoption of the self service storefront and the embedded analytics. GenAlpha customer success reporting was cited as the basis for analytics adoption, with Equip360 Insights acting as the operational reporting surface for commercial stakeholders. Governance and rollout details were managed through GenAlpha customer success channels as described in the source materials.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
Collaboration Collaboration 2024 2024
Collaboration Collaboration 2024 2024
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2013 2013
Web Content Management Content Management 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tag Management CRM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2018 2018
Domain Name System (DNS) IaaS 2013 2013
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2022 2022
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Secure Email Gateways (SEGs), Archive as a Service (AaaS) CyberSecurity 2018 2018
Secure Sockets Layer (SSL) CyberSecurity 2017 2017
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
IT Decision Makers and Key Stakeholders at Broce Manufacturing
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by Broce Manufacturing Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Broce Manufacturing Technographics

Broce Manufacturing is a Manufacturing organization based in United States, with around 35 employees and annual revenues of $15.0 million.

Broce Manufacturing operates a diverse technology stack with applications such as Zoho SalesIQ, GenAlpha Analytics and Microsoft 365, covering areas like Chatbots and Conversational AI, Analytics and BI and Collaboration.

Broce Manufacturing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., GenAlpha Technologies and Microsoft.

Broce Manufacturing recently adopted applications including GoDaddy Webmail in 2024, Zoho Mail in 2024 and reCAPTCHA in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Broce Manufacturing’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Broce Manufacturing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Broce Manufacturing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.