Dodge City, 67801, KS,
United States
Broce Manufacturing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Broce Manufacturing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Broce Manufacturing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broce Manufacturing has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2017, GenAlpha Analytics for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broce Manufacturing is running and its propensity to invest more and deepen its relationship with Zoho Corp. , GenAlpha Technologies , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broce Manufacturing revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broce Manufacturing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GenAlpha Technologies | Legacy | GenAlpha Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Broce Manufacturing engaged GenAlpha Technologies to deploy the Equip360 eCommerce and eCatalog solution and to instrument GenAlpha Analytics for its United States aftermarket parts business. Broce Manufacturing used GenAlpha Analytics, an Analytics and BI application, for aftermarket parts sales and customer self service reporting, aligning catalog to commercial operations and dealer enablement. The engagement prioritized online self service for dealers and end customers through a centralized Equip360 storefront.
The implementation included Equip360 eCommerce and eCatalog capabilities such as catalog management, pricing orchestration, shopping cart and order capture, and a reporting layer surfaced as Equip360 Insights. GenAlpha Analytics was provisioned to provide dashboards, order and revenue reporting, and transaction level analysis consistent with Analytics and BI functional workflows. Configuration emphasized telemetry from storefront transactions to populate dashboards for commercial and customer success teams.
Operational coverage focused on the aftermarket parts business across Broce Manufacturing United States dealer and customer channels, with analytics usage inferred from Equip360 transaction telemetry and GenAlpha customer success reporting. The GenAlpha Analytics implementation supported sales and customer service workflows by exposing order trends and parts revenue at SKU and dealer levels. No specific external system integrations were named in source reporting beyond Equip360 telemetry and GenAlpha reporting feeds.
Outcomes reported in customer success materials tied to the Equip360 launch included approximately 2,057 orders and over $1.57M in parts revenue within months of launch, indicating rapid adoption of the self service storefront and the embedded analytics. GenAlpha customer success reporting was cited as the basis for analytics adoption, with Equip360 Insights acting as the operational reporting surface for commercial stakeholders. Governance and rollout details were managed through GenAlpha customer success channels as described in the source materials.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Tag Management | CRM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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