BrokerLink
700-48 Yonge Street,
Toronto, M5E 1G6, ON,
Canada
Toronto, M5E 1G6, ON,
Canada
1 416-368-6511
Insurance
BrokerLink Technographics
BrokerLink Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BrokerLink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 BrokerLink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BrokerLink has purchased the following applications: UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2018, Ada AI Chatbot for Chatbots and Conversational AI in 2020, Microsoft Power BI for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BrokerLink is running and its propensity to invest more and deepen its relationship with UKG , Ada Support , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BrokerLink revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BrokerLink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BrokerLink Tech Stack and Enterprise Applications
BrokerLink HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, BrokerLink implemented UKG Pro Recruiting (ex UltiPro Recruiting). The deployment positioned UKG Pro Recruiting as the Recruiting,Applicant Tracking System that powers BrokerLink’s public career site and captures external candidate applications directly from the website.
Configuration centered on career site integration and core applicant tracking workflows, including requisition management, candidate intake, workflow routing for screening and interviews, and standardized offer documentation. The implementation leveraged candidate lifecycle features common to Recruiting,Applicant Tracking System platforms to automate status changes, manage candidate pools, and support recruiting team collaboration.
Operational coverage focused on BrokerLink’s talent acquisition and HR administrative teams across Canada, with the application instrumenting the external hiring funnel and feeding recruiting workflows used by hiring managers. UKG Pro Recruiting was integrated with the corporate careers page to surface job postings and collect applicant data, while HR administrators used the system for requisition and candidate management activities.
Governance established role based access and approval workflows for requisitions and candidate progression, aligning recruiting processes with HR administration. The implementation emphasized site level career page routing and configuration to ensure the careers portal and UKG Pro Recruiting operated as a unified applicant intake and tracking solution.
|
BrokerLink AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ada Support | Legacy | Ada AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, BrokerLink deployed Ada AI Chatbot on their website. Ada AI Chatbot, categorized as Chatbots and Conversational AI, functions as the primary digital engagement layer for customer inquiries, basic policy servicing, and lead capture on BrokerLink's public site, connecting web visitors to automated conversational workflows and human brokers when needed.
The implementation focused on conversation design, intent classification, scripted response flows, self service knowledge base coverage, and explicit human handoff triggers to support customer service and digital sales functions. Operational governance was organized around content ownership and iterative training of the chatbot response library to keep answers aligned with product and policy updates, with a staged rollout across site pages. The Ada AI Chatbot uses natural language understanding and conversation analytics to surface common inquiry trends for operational teams, and no specific back office integrations were identified in the source.
|
BrokerLink Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016 BrokerLink deployed Microsoft Power BI to centralize reporting and analytics for its insurance operations, establishing a formal Analytics and BI capability. The Microsoft Power BI implementation supported data migration activities, data quality monitoring, business operational reporting and dashboard reporting, with report development performed using SQL Server Reporting Services and Power BI. The program targeted enterprise reporting across BrokerLink's Canadian operations and core insurance business functions, aligning reporting consumption with operational and management needs.
The implementation delivered relational and dimensional models to support all aspects of data mapping, data analysis and reporting, embedding model-driven schemas into the reporting layer. Developers produced SQL Server Reporting Services reports alongside Microsoft Power BI dashboards, integrating the relational and dimensional schemas into a consistent reporting architecture to validate migration and enforce data quality checks. Governance focused on model-level mapping, report cataloging and standardized reporting workflows to ensure consistent analysis and reduce ambiguity in downstream operational reporting.
|
BrokerLink Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2020 | 2020 |
|
BrokerLink CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Tracking and Recording | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
BrokerLink PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
BrokerLink IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
BrokerLink CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at BrokerLink
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Senior Manager, Analytics & Acquisitions | Manager | Operations | |
|
|
|
Head of Human Resources | Director | HR | |
|
|
|
Head of Technology and Solution Support | Director | IT | |
|
|
|
Business Solutions Manager, Technology & Operations | Manager | IT | |
|
|
|
Head, Marketing and Communications | Director | Marketing | |
|
|
|
Head of Finance | Director | Finance | |
|
|
|
Team Lead, Finance | Manager | Finance | |
|
|
|
Finance Team Lead | Manager | Finance | |
|
|
|
Director, Technology and Operations | Director | IT | |
|
|
|
Controller | Director | Finance | |
|
|
|
Senior Manager, Technology | Manager | IT | |
|
|
|
Branch Manager | Manager | Operations | |
|
|
|
HR Manager | Manager | HR | |
|
Apps Being Evaluated by BrokerLink Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BrokerLink IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BrokerLink digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BrokerLink Technographics
BrokerLink is a Insurance organization based in Canada,
with around 1500 employees and annual revenues of $500.0 million.
BrokerLink operates a diverse technology stack with applications such as
UKG Pro Recruiting (ex UltiPro Recruiting), Ada AI Chatbot and Microsoft Power BI,
covering areas like Recruiting, Applicant Tracking System, Chatbots and Conversational AI and Analytics and BI.
BrokerLink has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Ada Support and Microsoft.
BrokerLink recently adopted applications including
Ada AI Chatbot in 2020, Algolia Search in 2020 and Mouseflow in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BrokerLink’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BrokerLink’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BrokerLink technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.