Brompton Bicycles
1 Ockham Drive, Greenford,
Greenford, UB6 0FD,
United Kingdom
Greenford, UB6 0FD,
United Kingdom
44 20 8232-8484
Retail
Brompton Bicycles Technographics
Brompton Bicycles Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brompton Bicycles and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Brompton Bicycles employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brompton Bicycles has purchased the following applications: Klarna Payments for Payment Processing in 2021, Docebo LMS for Learning and Development in 2018, Infor CloudSuite Industrial (Syteline) for Manufacturing ERP in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brompton Bicycles is running and its propensity to invest more and deepen its relationship with Klarna , Docebo , Tellent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brompton Bicycles revenues, which have grown to $158.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brompton Bicycles intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brompton Bicycles Tech Stack and Enterprise Applications
Brompton Bicycles ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Brompton Bicycles implemented Klarna Payments for Payment Processing on their public website. The deployment places Klarna Payments directly into the e-commerce checkout flow to manage payment authorization, customer-facing payment selection, and order payment capture.
The implementation follows a web storefront integration pattern, combining a front-end checkout integration with server-side payment gateway connectivity to link orders to authorization and settlement workflows. Klarna Payments is used to support checkout payment methods and is integrated into Brompton Bicycles order management and finance reconciliation processes, impacting e-commerce, customer service, and payments operations.
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Brompton Bicycles HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docebo | Legacy | Docebo LMS | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018 Brompton Bicycles deployed Docebo LMS to centralize partner and employee learning. The Docebo LMS is used for Learning and Development externally to train approximately 1,500 dealers across 48 countries in 11 languages, and internally to onboard new staff and increase output, spanning channel enablement and HR onboarding functions.
Implementation focused on multilingual content delivery, structured onboarding workflows, partner training tracks, and learner performance measurement consistent with Learning and Development best practices. Rollout encompassed the external dealer network and internal HR and operations teams, with governance around course assignment, language-localized content, and satisfaction tracking. Brompton reported 95% learner satisfaction, reduced touch points between sellers and customer service, and an elevated brand experience as explicit outcomes of the Docebo LMS deployment.
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Brompton Bicycles ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor CloudSuite Industrial (Syteline) | Manufacturing ERP | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Brompton Bicycles implemented Infor CloudSuite Industrial (Syteline) as a Manufacturing ERP. The deployment targeted operationalizing maintenance, repair, and operations workstreams, with explicit emphasis on MRO critical spares management and centralized purchasing for the Facilities and Maintenance department. The implementation also supported production line activities such as FlowTube design, build, and installation, and was referenced in staff training records for both financial and maintenance users.
Configuration prioritized inventory controls for critical spares, procurement and purchase order management for Facilities and Maintenance, maintenance scheduling and asset lifecycle workflows, and coordination with core accounting processes. Infor CloudSuite Industrial (Syteline) was used to model purchase-to-pay workflows for contractor sourcing and to record MRO stock replenishment, reflecting typical Manufacturing ERP module alignment for inventory, purchasing, maintenance planning, and finance.
Facilities and Maintenance personnel were trained on Infor accounting software and on Fiix CMMS software, indicating operational coordination at the user level between the ERP and computerized maintenance management practices for scheduling and asset upkeep. Operational coverage explicitly included Facilities and Maintenance teams, onsite contractor supervision for electrical, AC, and plumbing work, and production engineering teams responsible for FlowTube installations.
Governance and rollout work focused on embedding purchasing controls and contractor sourcing workflows into daily operations, establishing maintenance scheduling processes for internal assets, and training facilities staff on both ERP financial workflows and CMMS usage. Implementation narratives and staff responsibilities show the Manufacturing ERP supporting procurement governance, maintenance planning, and crossfunctional coordination between facilities, finance, and production engineering.
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Point Of Sale | ERP Services and Operations |
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2021 | 2021 |
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Brompton Bicycles AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Brompton Bicycles Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Brompton Bicycles Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2019 | 2019 |
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Brompton Bicycles eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Brompton Bicycles CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Engagement, Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Brompton Bicycles PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Brompton Bicycles IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brompton Bicycles
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brompton Bicycles Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brompton Bicycles IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brompton Bicycles digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brompton Bicycles Technographics
Brompton Bicycles is a Retail organization based in United Kingdom,
with around 800 employees and annual revenues of $158.0 million.
Brompton Bicycles operates a diverse technology stack with applications such as
Klarna Payments, Docebo LMS and Infor CloudSuite Industrial (Syteline),
covering areas like Payment Processing, Learning and Development and Manufacturing ERP.
Brompton Bicycles has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Docebo and Infor.
Brompton Bicycles recently adopted applications including
Klarna Payments in 2021, Infor CloudSuite Industrial (Syteline) in 2021 and Cin7 Point of Sale in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brompton Bicycles’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brompton Bicycles’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brompton Bicycles technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.