Apps Run The World

Brookstone, Inc. Software Purchases and Digital Transformation Initiatives

Last updated on 2020-08-18 10:07:45
Apps Run The World

Discover the latest software purchases and digital transformation initiatives being undertaken by Brookstone, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Brookstone, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Brookstone, Inc. has purchased the following applications: Oracle NetSuite SuiteCommerce for eCommerce in n/a, Kronos Workforce Dimensions for Workforce Management in 2017, SPS Commerce Sourcing for Sourcing in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Brookstone, Inc. is running and its propensity to invest more and deepen its relationship with Oracle, Kronos, SPS Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Brookstone, Inc. revenues, which have grown to $500.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brookstone, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Brookstone is a chain of retail stores in the United States and China. It was founded as a mail-order business in 1965, when it started selling items, such as dental clamps, and other specialty tools. Its first physical location opened in 1973 in Peterborough, New Hampshire.

Scope and Challenges

Brookstone will transform how it manages its workforce with Workforce Dimensions, the revolutionary new solution from Kronos Incorporated. Deemed a game changer for Brookstone, Workforce Dimensions is powered by the intelligent Kronos D5 platform and offers a breakthrough employee experience and unprecedented levels of operational insights to help Brookstone better manage its workforce.

Brookstone is transforming its operations with a successful omnichannel strategy spanning e-commerce, retail, and wholesale business lines. The forward-thinking retailer is also focusing on transforming the employee experience with Workforce Dimensions in the following ways:

  • - Machine learning algorithms embedded in the solution will better forecast customer demand with up to a 25 percent improvement, helping drive improved accuracy in the scheduling process.
  • - A digital personal consultant for managers, Workforce Advisor, will automate time-consuming and repetitive requests, unburdening managers from routine administrative tasks, allowing them to focus on more strategic projects.
  • - Collaborative self-scheduling tools will empower Brookstone employees with more say to select their preferred schedules and make it easier to make changes and request time off, offering a more engaging experience that simplifies work-life balance.
  • - In addition to workforce management, Brookstone will also deploy performance management, compensation management, and affordable care act management modules within Workforce Dimensions.

Outcome and Implications

On Nov 27, 2017, Brookstone has selected SPS Commerce.

Innovation has been a hallmark for Brookstone since the beginning. With multiple developments in the industry, retailers must be on top of their game if they want to keep in pace. Retail has been changing over the last few years.

This high-tech word ‘omnichannel’ which means being able to buy and sell something on multiple channels, being able to sell it at the store or online, and maybe having a mobile app.” Creating a seamless omnichannel experience for your buyer requires lots of information, that’s where SPS Commerce is able to step in.

SPS is helping us to bring more products to market quicker and be able to push those products out to other marketplaces.. Staying one step ahead and getting all vendors thorough one fulfillment system simply puts the retailer in a position continue to lead the industry, said Chase.


“Workforce Dimensions is a game changer. The solution makes routine tasks strategic so we can use it to enhance business outcomes. Most importantly, by helping us manage the workforce intelligently, the solution will enable us to engage the entire workforce like never before. We also expect a significant return on investment. For example, as soon as we implement Workforce Dimensions, we will remove the need for multiple systems to manage the workforce and that is just the beginning. The longer-term cost savings, productivity, and employee benefits will be transformational,” said Susan McGrath, vice president, human resources, Brookstone.

"Brookstone is one of those retailers that truly embrace innovation and transform organizational initiatives the right way. We could not be more pleased that such a visionary is among the early adopters of our next generation workforce management solution. Workforce Dimensions was built not only with our customers in mind but directly with their assistance. Together, along with the help of industry leaders such as Brookstone, we are excited to shape the future of workforce management," said Charlie DeWitt, vice president, business development, Kronos.

One Innovation Way
Merrimack, 03054 , NH
United States
1 603-880-9500
Industry Employees Revenue
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Enterprise Software and Cloud Applications being used by Brookstone, Inc.

Vendor Old Product New Product Category Market Users VAR/SI When Live
In-House Applications Legacy Applications In-House ATS Applicant Tracking System HCM n/a n/a 2011 2010
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe n/a n/a
Subscribe Subscribe Subscribe Sourcing Procurement Subscribe Subscribe 2017 2018

IT Decision Makers and Key Stakeholders at Brookstone, Inc.

First Name Last Name Title Email Phone
Subscribe Subscribe Human Resources Operations Lead Subscribe Subscribe
Subscribe Subscribe Executive Assistant To Chief Executive Officer, COO, SVP General Counsel & VP HR Subscribe Subscribe
Subscribe Subscribe Vice President of Human Resources and Corporate Council Subscribe Subscribe
Subscribe Subscribe Vice President, Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe General Manager Subscribe Subscribe
Subscribe Subscribe Sr. Director, Information Technology Subscribe Subscribe
Subscribe Subscribe OVP Operations, Head of E-Commerce and Supply Chain Planning Subscribe Subscribe
Subscribe Subscribe VP of Finance Subscribe Subscribe
Subscribe Subscribe IT Director of Applications Development Subscribe Subscribe
Subscribe Subscribe Vice President Human Resources Subscribe Subscribe
Subscribe Subscribe President and CEO Subscribe Subscribe
Subscribe Subscribe CFO Subscribe Subscribe