Brookstone, Inc.
One Innovation Way,
Merrimack, 3054, NH,
United States
Merrimack, 3054, NH,
United States
1 603-880-9500
Retail
Brookstone, Inc. Technographics
Brookstone, Inc. Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brookstone, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Brookstone, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brookstone, Inc. has purchased the following applications: IBM AS/400 for ERP Financial in 2018, In-House ATS for Applicant Tracking System in 2011, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brookstone, Inc. is running and its propensity to invest more and deepen its relationship with IBM , PayPal , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brookstone, Inc. revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brookstone, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brookstone, Inc. Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM AS/400 | ERP Financial | ERP Financial Management | n/a | 2018 | 2020 |
In 2018, Brookstone, Inc. implemented IBM AS/400 for ERP Financial and provisioned a middleware layer to handle Cybersource credit card settlement while an ERP upgrade introduced a temporary processing gap. The middleware ran on an Ubuntu 18 LTS virtual machine hosted on Brookstone's internal VMware ESX stack, and used bash scripting coordinated by a scheduling tool called PCAnywhere to interface with the hosted IBM AS/400 environment.
The deployment functioned as a middle layer for eCommerce payment processing, automating scheduled settlement exchanges between Cybersource and the IBM AS/400 ERP Financial system. Core functional workflows included scheduled script execution for pickup and delivery of settlement files, script-driven transformation and handoff to the AS/400 transaction endpoints, and automated run scheduling via PCAnywhere.
Operational scope focused on maintaining eCommerce payment continuity and finance settlement operations during the upgrade window. Governance emphasized automated scheduling and script orchestration on the Ubuntu VM as the operational control plane, enabling Brookstone to continue receiving credit card payments during the known gap in the ERP upgrade project.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2011 | 2010 |
In 2011, Brookstone, Inc. deployed an In-House ATS as their Applicant Tracking System on the corporate careers site. The In-House ATS, provided through In-House Applications, is hosted on brookstone.com and captures applicant submissions directly from the public careers page, serving recruiting and HR workflows across the United States.
The In-House ATS implementation delivered core Applicant Tracking System capabilities including job requisition publishing, candidate application intake, a centralized candidate profile repository, workflow routing to hiring managers, interview scheduling and offer tracking, aligning with standard category functional modules. Configuration focused on web form capture and persistent candidate data tied to the careers site, with the full application name In-House ATS used for both internal operations and candidate-facing processes.
Operational scope centered on HR and talent acquisition teams for centralized application processing, with role based access for recruiters and hiring managers and administrative controls for posting and requisition management. Governance emphasized process alignment around online application capture and recruiter workflows, and the system operated directly from Brookstone's careers page at https://www.brookstone.com/careers-dc.html.
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Workforce Management | HCM |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Brookstone, Inc. implemented Microsoft 365. The adoption is recorded as a Collaboration initiative and Brookstone uses Microsoft 365 on their website as part of their cloud collaboration footprint.
The Microsoft 365 implementation focuses on core collaboration capabilities, including cloud email and productivity applications, document collaboration and intranet-style content management, file synchronization, and team communication workflows consistent with the Microsoft 365 platform. Configuration work centered on tenant-level provisioning, user and group management, and content authoring and publishing controls within the collaboration layer.
Operational coverage spans corporate teams and retail support functions, with the Microsoft 365 tenant surfaced on the public website according to the site source. Governance was organized around centralized administration, cloud identity and access controls, and content governance to manage internal collaboration and externally exposed content workflows.
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2017 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brookstone, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Brookstone, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brookstone, Inc. Technographics
Brookstone, Inc. is a Retail organization based in United States,
with around 2000 employees and annual revenues of $500.0 million.
Brookstone, Inc. operates a diverse technology stack with applications such as
IBM AS/400, In-House ATS and Microsoft 365,
covering areas like ERP Financial, Applicant Tracking System and Collaboration.
Brookstone, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, In-House Applications and Microsoft.
Brookstone, Inc. recently adopted applications including
FreshDesk Customer Support in 2022, Klarna Payments in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brookstone, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brookstone, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brookstone, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.