Tustin, 92780, CA,
United States
Bruck Lighting Technographics
Bruck Lighting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bruck Lighting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Bruck Lighting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bruck Lighting has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Adobe Commerce (ex Magento) for eCommerce in 2016, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bruck Lighting is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Klevu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bruck Lighting revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bruck Lighting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bruck Lighting Tech Stack and Enterprise Applications
Bruck Lighting ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Bruck Lighting implemented Oracle NetSuite ERP as its ERP Financial solution. The implementation onboarded the 200 employee consumer packaged goods manufacturer onto a cloud based financial management platform.
The Oracle NetSuite ERP deployment covered core ERP Financial modules including general ledger, accounts payable, accounts receivable, order management, purchasing, inventory management, and financial reporting and consolidation. Configuration emphasized a unified chart of accounts, automated period close workflows, transaction automation for AP and AR, and role based access controls to align finance and accounting processes.
Operational scope included finance, accounting, procurement and inventory management functions, with process orchestration for order to cash and procure to pay flows within the finance domain. Governance instituted centralized finance ownership, defined approval workflows and monthly close orchestration to standardize reporting and support audit readiness.
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Bruck Lighting eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Bruck Lighting implemented Adobe Commerce (ex Magento) as its core eCommerce platform to power its public storefront and online product catalog. Adobe Commerce (ex Magento) was deployed to support the company website and serve online merchandising for the United States operations.
The implementation centers on catalog and SKU management, storefront content management, shopping cart and checkout workflows, customer account management, and order management capabilities common to the eCommerce category. Configuration work included product taxonomy, pricing and promotion rules, catalog attributes, and CMS-driven landing pages to support seasonal merchandising and product detail pages.
Operational ownership was aligned to ecommerce, merchandising, marketing, and customer service functions, with processes established for catalog updates, content publishing, and order lifecycle handling. Governance emphasized centralized catalog control and role based content editing to maintain consistency across product pages and promotional campaigns, leveraging Adobe Commerce (ex Magento) functionality appropriate for a mid market consumer packaged goods retailer.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Bruck Lighting CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Bruck Lighting deployed Intuit Mailchimp as its Marketing Automation solution. The Mailchimp implementation is embedded on the corporate website to capture subscriber signups and to manage outbound email communications for the marketing organization of a 200 employee consumer packaged goods company.
The implementation focused on core Marketing Automation capabilities, including audience list management, template based campaign creation, scheduled sends, and basic automation workflows for welcome and promotional sequences. Intuit Mailchimp was configured to capture website form submissions directly into segmented mailing lists and to host embedded signup forms on product and content pages, enabling targeted campaign workflows. Governance and operational controls were established within the marketing function, including role based access for campaign creation and send approvals, standard processes for list hygiene and unsubscribe handling, and campaign scheduling workflows to coordinate promotional calendars.
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Bruck Lighting IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Bruck Lighting
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| COO | CXO | Finance | ||||
| President and Founder | CXO | Finance | ||||
| Technical Director | Director | Operations |
Apps Being Evaluated by Bruck Lighting Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||