Brulle & Schmeltzer
Mercklinghausstr. 13–17,
Lippstadt, 59557,
Germany
Lippstadt, 59557,
Germany
49 2941-2000
Distribution
Brulle & Schmeltzer Technographics
Brulle & Schmeltzer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brulle & Schmeltzer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Brulle & Schmeltzer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brulle & Schmeltzer has purchased the following applications: SAP Business One for ERP Financial in 2015, CleverReach for Marketing Automation in 2016, Mittwald Hosting for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brulle & Schmeltzer is running and its propensity to invest more and deepen its relationship with SAP , CleverReach , Mittwald or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brulle & Schmeltzer revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brulle & Schmeltzer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brulle & Schmeltzer Tech Stack and Enterprise Applications
Brulle & Schmeltzer ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Brulle & Schmeltzer implemented SAP Business One. SAP Business One is deployed as an ERP Financial solution and is surfaced on the corporate website to support distribution sales and online order capture for the company based in Germany.
The implementation centers on core ERP Financial capabilities including financial accounting, accounts payable, accounts receivable, and general ledger management, with configurations aligned to distribution accounting workflows. Typical distribution workflows such as inventory valuation tied to finance, order-to-cash invoicing, and procure-to-pay posting are consistent with the SAP Business One deployment and the companys distribution operating model.
Operational coverage spans finance, sales order processing, procurement, and warehouse operations for the 500 employee distributor, providing a single transactional backbone for commercial activities. The presence of SAP Business One on the website indicates integration between the e-commerce front end and the ERP for catalog, pricing, and order status synchronization, supporting near-real-time transactional flow between customer-facing channels and internal operations.
Governance emphasis is on centralized master data and a standardized chart of accounts, role-based access control for finance and sales functions, and automated document posting to support recurring accounting and billing workflows. SAP Business One is positioned as the primary ERP Financial system underpinning transactional finance and commercial operations at Brulle & Schmeltzer.
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Brulle & Schmeltzer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Brulle & Schmeltzer implemented CleverReach as a Marketing Automation solution for website-driven customer communications. The company uses CleverReach on their public website to capture subscribers, distribute newsletters, and manage email campaigns for its distribution business in Germany.
The implementation emphasizes core Marketing Automation capabilities, including email campaign management, subscriber list segmentation, web form lead capture, template-driven newsletter production, and basic automation workflows for welcome and promotional sequences. CleverReach is used to track opens and clicks and to support audience segmentation for targeted communications.
CleverReach is integrated directly into the website front end to support signup capture and campaign delivery, positioning the application as the primary email marketing and customer engagement system for the marketing and e-commerce functions. Governance and operational workflows focus on campaign scheduling, consent capture, and subscriber list hygiene, structuring approvals and marketing operations to align with regional data protection expectations.
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Brulle & Schmeltzer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mittwald | Legacy | Mittwald Hosting | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Brulle & Schmeltzer deployed Mittwald Hosting to run its public website. Mittwald Hosting is being used as Application Hosting and Computing Services to provide the infrastructure layer for the company web presence, supporting site availability and content delivery.
Configuration centers on managed web hosting capabilities common to the Application Hosting and Computing Services category, including managed web server instances, TLS certificate lifecycle management, DNS hosting, automated backups, and baseline performance monitoring. Mittwald Hosting is configured to support the customer website stack and deployment workflows, with automated deployment tooling and routine patching coordinated by the internal IT team.
Operational scope is the public website for the Germany based distribution business, impacting IT operations and marketing functions responsible for content and digital channels. Integrations are confined to the website layer and typical monitoring and analytics pipelines, rather than enterprise back office systems.
Rollout and governance follow standard hosting practices, with change control, certificate renewals, and access management administered by internal IT, while infrastructure and platform responsibilities are provided by Mittwald Hosting. The implementation aligns Brulle & Schmeltzer, Mittwald Hosting, Application Hosting and Computing Services and the business function of web operations for ongoing site continuity and maintenance.
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IT Decision Makers and Key Stakeholders at Brulle & Schmeltzer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Brulle & Schmeltzer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brulle & Schmeltzer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brulle & Schmeltzer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brulle & Schmeltzer Technographics
Brulle & Schmeltzer is a Distribution organization based in Germany,
with around 500 employees and annual revenues of $100.0 million.
Brulle & Schmeltzer operates a diverse technology stack with applications such as
SAP Business One, CleverReach and Mittwald Hosting,
covering areas like ERP Financial, Marketing Automation and Application Hosting and Computing Services.
Brulle & Schmeltzer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, CleverReach and Mittwald.
Brulle & Schmeltzer recently adopted applications including
Mittwald Hosting in 2021, CleverReach in 2016 and SAP Business One in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brulle & Schmeltzer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brulle & Schmeltzer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brulle & Schmeltzer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.