Brunswick International
Ginnheimer Strasse 6,
Eschborn, 65760,
Germany
Eschborn, 65760,
Germany
49 619647270
Manufacturing
Brunswick International Technographics
Brunswick International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brunswick International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Brunswick International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brunswick International has purchased the following applications: Paycor Recruiting for Recruiting in 2021, Microsoft 365 for Collaboration in 2018, Craft CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brunswick International is running and its propensity to invest more and deepen its relationship with Paycor , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brunswick International revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brunswick International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brunswick International Tech Stack and Enterprise Applications
Brunswick International HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paycor | Legacy | Paycor Recruiting | Recruiting | HCM | n/a | 2021 | 2021 |
In 2021, Brunswick International implemented Paycor Recruiting, deploying the Recruiting application to manage external candidate intake for its manufacturing operations in Germany. The company uses Paycor Recruiting on their website to host job postings and collect applications directly through the careers page.
The deployment was configured to leverage standard applicant tracking and job posting capabilities of Paycor Recruiting, including online job requisition publishing, candidate profile capture, and staged pipeline workflows for screening and interviewing. Automated candidate communications and status updates were enabled to streamline responses to applicants. Configuration choices reflect a compact staffing model, prioritizing lean workflows and centralized candidate management.
Integration is limited to the corporate website careers flow, where Paycor Recruiting handles front-end application capture and back-end candidate routing to HR. Operational coverage centers on HR and hiring managers responsible for manufacturing and operations roles, with day-to-day use focused on requisition creation, candidate review, and interview coordination. No external systems were specified for additional integrations.
Governance was implemented with role-based access for HR administrators and hiring managers, and simple approval and assignment workflows to match the company's small organisational scale. Paycor Recruiting is the primary Recruiting system for Brunswick International, providing an embedded careers-site hiring channel and centralized applicant tracking.
|
Brunswick International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Brunswick International implemented Microsoft 365 to support Collaboration across the organization. The deployment uses a Microsoft 365 tenant subscription and surfaces Microsoft 365 capabilities on their public website to present hosted content and facilitate corporate communication. The Microsoft 365 implementation includes core collaboration capabilities such as Exchange Online for email, SharePoint Online for document management, OneDrive for file synchronization, and Microsoft Teams for team communication.
The implementation supports the full company and targets marketing, sales and administrative functions within Brunswick International Germany operations. Governance has been organized around tenant-level account and license provisioning, content governance in SharePoint and OneDrive, and standard security and access controls for collaboration workloads. Microsoft 365 is the primary Collaboration platform for Brunswick International and underpins both internal productivity and website-facing content workflows.
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Brunswick International Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Brunswick International implemented Craft CMS on its public website, categorizing the deployment under Web Content Management. The Craft CMS implementation serves as the primary authoring and delivery platform for brunswickbowling.com, centralizing page templates, structured content models, and media asset handling. The deployment leverages Craft CMS native templating and PHP based runtime to support modular page rendering and extensible content types appropriate for a small manufacturing brand site.
Configuration emphasized content modeling, templating, media asset management, and editorial publishing workflows, enabling marketing and communications to manage site copy and promotional content. Operational governance was established through role based permissions and editorial approval flows to control staging to live publishing, and content versioning was used to maintain editorial auditability. The narrative focuses on system architecture and operational scope for Web Content Management, reflecting a single site content management deployment using Craft CMS.
|
Brunswick International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
Brunswick International PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
Brunswick International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
Brunswick International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at Brunswick International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brunswick International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brunswick International IT executives and key decision makers. This section highlights Brunswick International's latest recorded technology evaluations, including Paycom Payroll for Payroll on 2026-06-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brunswick International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-17 | Brunswick International | Evaluated | Paycom | Paycom Payroll | Payroll | HCM |
FAQ - APPS RUN THE WORLD Brunswick International Technographics
Brunswick International is a Manufacturing organization based in Germany,
with around 15 employees and annual revenues of $2.0 million.
Brunswick International operates a diverse technology stack with applications such as
Paycor Recruiting, Microsoft 365 and Craft CMS,
covering areas like Recruiting, Collaboration and Web Content Management.
Brunswick International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Paycor, Microsoft and Pixel & Tonic.
Brunswick International recently adopted applications including
Slack Connect in 2022, Paycor Recruiting in 2021 and Craft CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brunswick International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brunswick International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brunswick International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.