Bugaboo International
Paasheuvelweg 9 a-b,
Amsterdam, 1105 BE,
Netherlands
Amsterdam, 1105 BE,
Netherlands
31 46 856 642 742
Retail
Bugaboo International Technographics
Bugaboo International Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bugaboo International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Bugaboo International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bugaboo International has purchased the following applications: edays Absence Management for Absence and Leave Management in 2019, Oracle NetSuite SuiteAnalytics for Analytics and BI in 2020, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bugaboo International is running and its propensity to invest more and deepen its relationship with edays Absence Management , Oracle , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bugaboo International revenues, which have grown to $303.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bugaboo International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bugaboo International Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| edays Absence Management | Legacy | edays Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2020 | In 2019, Bugaboo International implemented edays Absence Management within its global HR technology footprint as a targeted Absence and Leave Management solution. The edays Absence Management deployment was executed under the Global HR Operations remit and formed part of a coordinated HR systems configuration alongside Cornerstone, aimed at standardizing HR process execution across the organization. Configuration work centered on core absence and leave workflows, including global absence policy configuration, leave booking and approval workflows, absence recording and audit trails, and the build out of HR dashboards and reporting capabilities inside edays Absence Management. The implementation emphasized consistent policy enforcement and operational visibility for HR analytics, aligning absence workflows with existing people review and salary review processes. Integrations explicitly included Cornerstone for HR data synchronization and consolidated reporting, supporting operational coverage for HR Services, Compensation & Benefits, Recruitment, HR Analytics and Facilities teams. The system was positioned to support centralized crisis coordination and absence tracking needs that were managed at the global HR Operations level. Governance and rollout were driven by the Global HR Operations Director, and included configuration standards, global process documentation, and the embedding of absence policy controls into broader HR governance such as performance management and employee handbook updates. The program was executed as part of a wider effort to deliver uniform global HR processes and standardized HR dashboards and reporting through edays Absence Management. | |
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Core HR | HCM |
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2019 | 2020 |
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Performance and Goal Management | HCM |
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2019 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Oracle | Legacy | Oracle NetSuite SuiteAnalytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 | In 2020, Bugaboo International deployed Oracle NetSuite SuiteAnalytics as part of a program to standardize operations and harmonize data across eight ERP instances. The implementation included NetSuite OneWorld, NetSuite Planning and Budgeting, NetSuite SuiteAnalytics, and NetSuite Project Management, and focused on Analytics and BI to support finance, order management, inventory planning, and cross-channel commerce workflows. The technical approach centralized transactional and master data into a single NetSuite database, enabling a virtual inventory model that funnels stock to B2B commerce, B2C commerce, e-tail partners, and brand stores when orders are received. Configuration work standardized order processing, transactions, and fulfillment workflows, and enabled end to end order to cash visibility through NetSuite SuiteAnalytics reporting and embedded financial planning capabilities. Inventory planning and budgeting were managed through NetSuite Planning and Budgeting integrated with OneWorld ledgers for consolidated financial control. Integrations included connecting a separate ERP instance that manages manufacturing at Bugaboo’s factory in China to the consolidated NetSuite environment, allowing manufacturing and supply signals to be incorporated into inventory planning. The rollout covered finance, order management, inventory, and commerce channels across Bugaboo’s multinational footprint, and used SuiteAnalytics to surface operational metrics and status for orders and shipments. Customer information and order status were shared across channels and departments to support guided fulfillment and customer communication. Governance and process transformation emphasized standardized processes across finance and order and inventory management, enabling teams to work from a single source of truth. The program was positioned to make Bugaboo more data driven and to mature omnichannel capabilities as the company scales revenue, with SuiteAnalytics providing the Analytics and BI foundation for reporting, planning, and cross functional decision making. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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SD-WAN | IaaS |
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2020 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2024 | 2025 |
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Marketing Automation | CRM |
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2020 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Document Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2019 | 2020 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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EPM | EPM |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2019 | 2020 |
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ERP Financial | ERP Financial Management |
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2013 | 2013 |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Natural Language Processing | AI-Powered Application |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Bugaboo International
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Apps Being Evaluated by Bugaboo International Executives
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FAQ - APPS RUN THE WORLD Bugaboo International Technographics
Bugaboo International is a Retail organization based in Netherlands,
with around 1300 employees and annual revenues of $303.0 million.
Bugaboo International operates a diverse technology stack with applications such as
edays Absence Management, Oracle NetSuite SuiteAnalytics and Amazon EC2,
covering areas like Absence and Leave Management, Analytics and BI and Application Hosting and Computing Services.
Bugaboo International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as edays Absence Management, Oracle and Amazon Web Services (AWS).
Bugaboo International recently adopted applications including
Talkative Web Callbacks in 2024, LexisNexis ThreatMetrix in 2023 and Insider Connect in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bugaboo International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bugaboo International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bugaboo International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.