Bukalapak
Metropolitan Tower, Lantai 22, Jl. R.A. Kartini No. Kav. 14, RT.10/RW.4, Cilandak Barat,
Jakarta Selatan, 12430,
Indonesia
Jakarta Selatan, 12430,
Indonesia
1 870-336-9013
Retail
Bukalapak Technographics
Bukalapak Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bukalapak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1018 Bukalapak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bukalapak has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Oracle PeopleSoft Absence Management for Absence and Leave Management in 2019, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bukalapak is running and its propensity to invest more and deepen its relationship with Oracle , Expensify , iMocha or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bukalapak revenues, which have grown to $271.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bukalapak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bukalapak Tech Stack and Enterprise Applications
Bukalapak ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, Bukalapak implemented Oracle Cloud ERP as its core finance platform, addressing centralized accounting and procure to pay needs under the ERP Financial category. The deployment used Oracle Cloud ERP as a cloud hosted SaaS foundation to consolidate multi-entity financial processes and provide a unified transaction and ledger framework for the group.
Configuration focused on core financial management modules such as general ledger, accounts payable, accounts receivable, fixed assets, treasury controls, and expense management, with procurement modules configured to support supplier onboarding, invoicing automation, and contract tracking. Oracle Cloud ERP was configured to reflect procurement category strategies and contract management practices, enabling automated invoice routing, approval workflows, and vendor record governance.
The implementation covered finance and procurement functions across more than 10 group entities, aligning chart of accounts and intercompany processing to support consolidated reporting and operational consistency. Integrations were established between Oracle Cloud ERP financial modules and the organization’s procurement workflows, and role based access controls were applied to finance, procurement, and operational manager personas to enforce segregation of duties and approval hierarchies.
Governance changes accompanied the technical rollout, instituting centralized vendor management, standardized sourcing and supplier performance tracking, and contractual compliance processes. Training and process standardization emphasized procurement category management, strategic sourcing workflows, and operational controls to support ongoing supplier relationship and contract lifecycle management.
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Expense Management | ERP |
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2022 | 2022 |
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Expense Management | ERP |
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2019 | 2019 |
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Bukalapak HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019, Bukalapak implemented Oracle PeopleSoft Absence Management as part of a broader PeopleSoft HCM deployment based in Jakarta. The Oracle PeopleSoft Absence Management implementation targeted Absence and Leave Management and was integrated into PeopleSoft HCM to support HR and payroll functions.
Implemented modules included payroll, travel management, leave, attendance, and recruitment, with the absence and leave component configured to manage multiple leave types, entitlement and accrual rules, and approver routing for managers. The configuration enabled employee self service for leave requests, linkage between attendance and absence records for validation, and notification rules and approval SLAs aligned to Absence and Leave Management workflows.
Functionally Oracle PeopleSoft Absence Management operated within the PeopleSoft HCM suite and was connected to the payroll module for calculations impacting pay and to the attendance module for time validation. Operational coverage focused on Bukalapak Jakarta HR, payroll, and talent acquisition teams, aligning leave processing with recruitment and travel processes inside the same HCM environment.
Governance was implemented through role based approvals, policy driven absence rules, and reconciliation checkpoints between absence records and payroll runs to maintain data consistency. The deployment centralized absence workflow control inside PeopleSoft HCM and standardized leave processing across the implemented modules.
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Core HR | HCM |
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2020 | 2021 |
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Payroll | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2020 | 2021 |
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Recruiting | HCM |
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2019 | 2019 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2019 | 2019 |
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Bukalapak ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Bukalapak implemented FreeWheel Demandsuite on its public website to manage digital advertising demand, positioning the deployment within the Agency Management category and focused on publisher-side monetization and programmatic demand orchestration. The implementation is explicitly applied to the website property, supporting ad decisioning and external demand coordination for Bukalapak's retail web inventory. FreeWheel Demandsuite is used as the operational platform for managing third party demand on Bukalapak web pages.
The deployment configures standard Agency Management capabilities typical of FreeWheel Demandsuite, including campaign management and trafficking, centralized inventory configuration and yield-oriented allocation logic, ad decisioning and header or client-side ad delivery controls, plus reporting and analytics modules for delivery and performance visibility. Configuration emphasizes publisher control over demand streams, campaign pacing, and creative targeting parameters consistent with programmatic demand-side workflows.
Operational ownership rests with Bukalapak advertising operations and monetization teams, who administer campaign workflows, inventory rules, and reporting schedules through FreeWheel Demandsuite on the site. Governance changes center on centralizing ad operations on a single Agency Management platform to standardize trafficking, scheduling, and publisher-side decision workflows. The narrative links Bukalapak, FreeWheel Demandsuite, Agency Management and online advertising operations to clarify the relationship between the company application category and affected business functions.
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Bukalapak AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Bukalapak Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Bukalapak SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2022 | 2022 |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Bukalapak CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Bukalapak EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Bukalapak ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Bukalapak Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2019 |
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Procurement | Procurement |
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2022 | 2022 |
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Procurement | Procurement |
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2022 | 2022 |
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Bukalapak PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Bukalapak IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2021 | 2021 |
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Bukalapak CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Bukalapak
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Technology Officer - Investment Solution & Buka Investasi Bersama | CXO | Investment | |
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CFO | CXO | Finance | |
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HR Business Partner - CFO & President Directorate | Director | HR | |
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Financial Controller Manage | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by Bukalapak Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bukalapak IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bukalapak digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bukalapak Technographics
Bukalapak is a Retail organization based in Indonesia,
with around 1018 employees and annual revenues of $271.0 million.
Bukalapak operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle PeopleSoft Absence Management and FreeWheel Demandsuite,
covering areas like ERP Financial, Absence and Leave Management and Agency Management.
Bukalapak has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and FreeWheel, A Comcast Company.
Bukalapak recently adopted applications including
FreeWheel Demandsuite in 2023, Expensify Expense Management in 2022 and Locus Order Management in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bukalapak’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bukalapak’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bukalapak technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.