Burlington, 01803-5311, MA,
United States
Burlington Mall Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Burlington Mall and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Burlington Mall employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burlington Mall has purchased the following applications: Placewise for Marketing Automation in 2023, Pathwire Mailgun for Transactional Email in 2020, IONOS Cloud for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burlington Mall is running and its propensity to invest more and deepen its relationship with Placewise , OpenX Software , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burlington Mall revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burlington Mall intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Placewise | Legacy | Placewise | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023 Burlington Mall implemented Placewise, deploying Placewise as a Marketing Automation solution on its public website. The deployment centers on website-driven marketing and tenant promotion workflows, leveraging Marketing Automation capabilities such as campaign orchestration, audience segmentation, email and on-site messaging, and analytics instrumentation. The implementation supports the mall’s digital marketing and customer engagement function, with campaign configuration and execution managed by the mall’s small marketing and operations staff, consistent with Burlington Mall’s 10 employee profile.
Deployment was executed as a cloud-hosted, site-integrated implementation of Placewise, embedded into the Burlington Mall website to enable real-time personalization and event-driven promotional content on tenant and property pages. Configuration work focused on reusable campaign templates, segmentation logic, scheduling rules, and content approval workflows, with operational scope limited to the website channel and tenant marketing coordination. Governance assigned campaign ownership and content approvals to marketing operations and facility management, aligning editorial control and promotion scheduling to existing mall processes.
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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