Buro Handel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Buro Handel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Buro Handel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Buro Handel has purchased the following applications: Samba.ai for Artificial Intelligence Marketing in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Intershop E-Commerce Platform for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Buro Handel is running and its propensity to invest more and deepen its relationship with Samba.ai , Cisco Systems , Intershop or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Buro Handel revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Buro Handel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Samba.ai | Legacy | Samba.ai | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Buro Handel implemented Samba.ai on its website as the company’s Artificial Intelligence Marketing solution. The deployment embeds Samba.ai into customer-facing web journeys to enable data-driven personalization and profiling for the retailer's online presence. Buro Handel is a 65-employee distribution firm in Austria, and the implementation targets marketing and e-commerce channels.
The Samba.ai implementation is configured to capture site behavioral events and feed real-time signals into profile enrichment and predictive segmentation workflows. Functional capabilities applied reflect typical Artificial Intelligence Marketing patterns, including on-site personalization, behavioral analytics, predictive customer scoring, and campaign orchestration managed within the Samba.ai platform. Samba.ai is instrumented as a client-side web deployment to influence product discovery and personalized content delivery, with audience definitions and rule engines operated from the platform console.
Operational governance is concentrated in the marketing and digital teams, who manage segmentation policies, personalization rules, and data capture strategy. The rollout emphasizes incremental on-site activation using the website event stream as the primary customer data source, with configurations tuned for customer profiling and automated audience generation. Samba.ai is stated by the site implementation as the active Artificial Intelligence Marketing application supporting Buro Handel’s online engagement workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intershop | Legacy | Intershop E-Commerce Platform | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Buro Handel implemented the Intershop E-Commerce Platform as its public web storefront, deploying a full eCommerce presence on https://www.buerohandel.at. The Intershop E-Commerce Platform serves as the customer-facing sales channel for this Austria-based distribution firm, supporting online product presentation and transactional flows for Buro Handel's catalog and ordering activities.
The implementation configured core eCommerce capabilities consistent with the category, including storefront rendering, product catalog management, shopping cart and checkout workflows, customer account management, pricing and promotions configuration, and order capture to downstream order management. Intershop E-Commerce Platform was used to centralize catalog and content management for the site, and to expose standard commerce APIs and storefront interfaces for web buyers.
Operational coverage is limited to the company's website and customer-facing commerce operations, impacting commercial, marketing, and order processing functions within the organization. Governance and operational ownership for the Intershop E-Commerce Platform sit with the eCommerce and operations teams, with site-level rollout focused on maintaining the public storefront and catalog administration through the Intershop administration console.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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