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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Buro Handel Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Samba.ai Legacy Samba.ai Artificial Intelligence Marketing AI-Powered Application n/a 2021 2021
In 2021, Buro Handel implemented Samba.ai on its website as the company’s Artificial Intelligence Marketing solution. The deployment embeds Samba.ai into customer-facing web journeys to enable data-driven personalization and profiling for the retailer's online presence. Buro Handel is a 65-employee distribution firm in Austria, and the implementation targets marketing and e-commerce channels. The Samba.ai implementation is configured to capture site behavioral events and feed real-time signals into profile enrichment and predictive segmentation workflows. Functional capabilities applied reflect typical Artificial Intelligence Marketing patterns, including on-site personalization, behavioral analytics, predictive customer scoring, and campaign orchestration managed within the Samba.ai platform. Samba.ai is instrumented as a client-side web deployment to influence product discovery and personalized content delivery, with audience definitions and rule engines operated from the platform console. Operational governance is concentrated in the marketing and digital teams, who manage segmentation policies, personalization rules, and data capture strategy. The rollout emphasizes incremental on-site activation using the website event stream as the primary customer data source, with configurations tuned for customer profiling and automated audience generation. Samba.ai is stated by the site implementation as the active Artificial Intelligence Marketing application supporting Buro Handel’s online engagement workflows.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intershop Legacy Intershop E-Commerce Platform eCommerce eCommerce n/a 2017 2017
In 2017, Buro Handel implemented the Intershop E-Commerce Platform as its public web storefront, deploying a full eCommerce presence on https://www.buerohandel.at. The Intershop E-Commerce Platform serves as the customer-facing sales channel for this Austria-based distribution firm, supporting online product presentation and transactional flows for Buro Handel's catalog and ordering activities. The implementation configured core eCommerce capabilities consistent with the category, including storefront rendering, product catalog management, shopping cart and checkout workflows, customer account management, pricing and promotions configuration, and order capture to downstream order management. Intershop E-Commerce Platform was used to centralize catalog and content management for the site, and to expose standard commerce APIs and storefront interfaces for web buyers. Operational coverage is limited to the company's website and customer-facing commerce operations, impacting commercial, marketing, and order processing functions within the organization. Governance and operational ownership for the Intershop E-Commerce Platform sit with the eCommerce and operations teams, with site-level rollout focused on maintaining the public storefront and catalog administration through the Intershop administration console.
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2022 2022
Governance, Risk and Compliance TRM 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tag Management CRM 2017 2017
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
IT Decision Makers and Key Stakeholders at Buro Handel
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Buro Handel Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Buro Handel Technographics

Buro Handel is a Distribution organization based in Austria, with around 65 employees and annual revenues of $7.0 million.

Buro Handel operates a diverse technology stack with applications such as Samba.ai, Cisco Webex Meetings and Intershop E-Commerce Platform, covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and eCommerce.

Buro Handel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Samba.ai, Cisco Systems and Intershop.

Buro Handel recently adopted applications including OneTrust CookiePro in 2022, Samba.ai in 2021 and OneTrust Cookie Consent in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Buro Handel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Buro Handel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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