Burrow
15 W 27th Street, 7th Floor,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 833-328-7769
Manufacturing
Burrow Technographics
Burrow Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burrow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Burrow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burrow has purchased the following applications: Affirm for Payment Processing in 2017, Faraday AI Platform for Cognitive Computing in 2016, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burrow is running and its propensity to invest more and deepen its relationship with Affirm , Faraday , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burrow revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burrow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burrow Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Burrow integrated Affirm on its website. Burrow implemented Affirm as part of its Payment Processing stack to present point of sale financing and installment payment options during the online checkout flow for its direct to consumer e-commerce channel.
The deployment was website centric, embedded in checkout flows and payment authorization sequences consistent with Payment Processing functionality for merchant hosted storefronts. Functional capabilities implemented include consumer financing selection, installment plan presentation, and payment authorization handling, with operational coverage touching e-commerce, payments operations, and finance teams responsible for order capture and reconciliation. Governance emphasis centered on checkout workflow configuration and customer facing disclosure management, with operational ownership retained by online commerce and payments stakeholders.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Faraday | Legacy | Faraday AI Platform | Cognitive Computing | AI-Powered Application | n/a | 2016 | 2017 |
In 2016, Burrow implemented the Faraday AI Platform to augment its marketing and customer acquisition capabilities. The Faraday AI Platform, a Cognitive Computing application, was positioned to transform audience selection and digital campaign targeting for the 50-employee furniture manufacturer.
The implementation emphasized predictive audience modeling, propensity scoring, automated customer segmentation, and personalization workflows typical of Cognitive Computing solutions. Faraday AI Platform produced scored segments and orchestration signals that were consumed by programmatic advertising and marketing automation flows to prioritize prospects and tailor creative.
Operational coverage centered on Burrow's marketing and e-commerce functions, routing segment outputs into digital channels and email campaigns to support direct-to-consumer acquisition. The deployment integrated with Burrow's marketing stack and e-commerce storefront through data exports and real-time scoring endpoints, enabling marketing operations and campaign teams to operationalize model outputs.
Governance changes included centralized audience governance, role-based access for marketing operations, and revised campaign orchestration workflows to operationalize predictive segments. The implementation narrative emphasizes that Faraday's Cognitive Computing solution transformed Burrow's marketing approach and tightened audience targeting, with transformation reported but no quantitative outcomes provided.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Burrow implemented Microsoft 365 as its Collaboration platform. The deployment placed Microsoft 365 on the company website and into daily operations for a 50 person manufacturing business, providing cloud email, team collaboration and document management across product, design and operations functions. The implementation focused on tenant level provisioning and user licensing suited to a small enterprise footprint.
Configuration emphasized core Microsoft 365 capabilities including Exchange Online for email, SharePoint and OneDrive for content management, and Microsoft Teams for synchronous collaboration, enabling centralized content publication workflows that surface employee managed assets to the website. Administration is centralized in a single Microsoft 365 tenant with role based access control and governance around document permissions and external sharing, aligning Collaboration tooling with Burrow business functions such as customer engagement, product design collaboration and operations coordination.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Burrow
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burrow Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Burrow Technographics
Burrow is a Manufacturing organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Burrow operates a diverse technology stack with applications such as
Affirm, Faraday AI Platform and Microsoft 365,
covering areas like Payment Processing, Cognitive Computing and Collaboration.
Burrow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Faraday and Microsoft.
Burrow recently adopted applications including
Narvar Ship in 2022, AB Tasty Instant Analytics in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burrow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burrow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burrow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.